Indianapolis Times, Indianapolis, Marion County, 11 March 1948 — Page 28

CHEMISTS REVEAL

30 Kinds of Dirt Found on Windows

While developing “GLASS WAX”, Gold Seal chemists collected and studied sample window from homes in every state the union. Analysis revealed 30 different kinds of and discolor-

* @ Greasy soot streaks and salt water minerals dirtied glass in eastern

: mill towns. ® Sticky pollens, lime dust and tan dulled midwestern winows.

® Stubborn silica deposits robbed the gleam from southern and western panes.

Even minute amounts of certain rare minerals were found killing the sparkle of glass in some areas. Gold Seal chemists found that “GLASS WAX" removed every one of the stubborn grimy films x Sith one easy, streakless applica

Mirror Test to Show Speed of ‘GLASS WAX’

"Try this simple, easy test. It ahiond how 4OLASS Wi

wax or crayon and mar ‘up your mirror, where dirt shows twice (on the surface and its reflection). Do as thorough a job of it as a small boy does on windows on Hallowe'en. a

cloth; (2) “GLASS WAX over the marked-up surface; wipe off with a second

Dirt Vanishes

show WAX” works Pes piece of hard soap, candle

Then (1) pour a8 small amount of “GLASS WAX” on & clean dry|" an

i 132) ling” polisher of copper and

_ dow-cleaning is now a happy chore, “GLASS WAX” dissolves all dirt — cleaning quickly with just two easy motions; wipe it on, wipe it off—no rubbing—no streaks— and leaves sparkling, lasting brilliance.

TO BRIGHTEN UP CITY

Amazing Chemical Discovery by Gold Seal Company Gives Lustre to Glass and Silver

Friends Tell Each Other About This Amazing Chemical

It isn’t going to take lon the news of the remarkable cleaning power of Gold Seal’s new product, “GLASS WAX”, to get around town. Friends hurry to tell each other about this astonishing] new chemical find. Then they trade new uses with each other.

for

STORES, OFFICES

Glass, Mctal Polished Up

in Seconds

Letters Laud ‘GLASS WAX’ As Miracle for Brass, Copper

promo from glass and Imetal cleaning in kitchen and dinng room, proves & “miracle-work-

in the parlor. There, they say, long-neglected

' You will be astonished to_ see copper and brassware comes

that “GLASS WAX” has complete-

Ived the disfiguring

3 Sa

marks, completely cleaned the sur-

gleaming in seconds too. Andirons, ashtrays, ornaments, candlesticks,

face and, most wonderful of all,|lamp stands, handrails and metal

has imparted to your diamond-like, sparkling

i brilliance “GLASS WAX” is quickly

shed tarnish when

flower pots wiped

SATANEN

Wartime Chemical Discovery!

NOTHING LIKE IT ANYWHERE

LL IUYTI I

TM. aga. VS. mr. opp.

PRESERVES

#s the exclusive property of Gold Seal Company.

Cleans 30 Kin

“GLASS WAX" is a registered trademark and

Letters from many housewiveslon with one dry cloth, wiped off tell the happy story—how “GLASS|with another. New Duties All Over House One discovery leads to another, brassiso “GLASS WAX”, once proved on brass and copper, finds new duties all over the house. Personal ornaments — copper buckles, buttons and jewelry—freshen brightly with “GLASS WAX".

Others say it's simple to remove burner marks, scorches, mottling and food stains from th

For Cleaning Glass and Metalware

* No Rubbing or rinsing! e Crystal clear film ¢ Safe for hands ¢ Non-inflammable © Never streaks ¢ ‘No disagreeable odor

There is only one “GLASS WAX"

PINT

QUART $2.95 GALLON

FAIR TRADED

e bottom

tles and other kitchen utensils.

necessary, for

itself. No “secon

first time. No Harsh Abrasives

leven easier than the first.

have found in “GL 8 and

liquid on—then wiping it off.

LIKE-NEW BEAUTY

Brightens Up

There's no harsh acid to pit the surface “GLASS WAX”

pores of all vitreous finishes.

ter the “GLAS actuall

wear bing.

a few moments to

of most copper-clad skillets, ket-| Et

In cleaning, brightening copper and brass pieces, no burnfahin is cleans down to the leaning metal| § application” | § either, because an amazing secret|f ingredient does the whole job the|

“GLASS WAX” contains no acids or harsh abrasives—cannot harm the softest metal or most delicate Piming. It leaves a crystal-clear Im that resists thumb prints and smudges—makes the next cleaning

Of all the qualities homemakers ASS WAX”, the LA ease with which it does

the job have been most appealing. : so) It's just . matter of wiping the fic cleaning and polishing task (not akes

just 3 seconds to remove 30 kinds|,sed right in their stores where

Porcelain, Tile

With “GLASS WAX” it’s no work at all to wipe off wax and crayon marks, greasy smudges or stains from any porcelain or tile. abrasive* or and the invisible protective film keeps the finish clean longer. This wonder liquid lifts ugly blotches right out of the tiny

Refrigerators, stoves, bathtubs, lavatories—all gleam like new af- § WAX" treatment. That's because this great discovery dissolves stains—doesn’tiand better than ever before. No em away by tedious scrub-|pressure, no rubbing, no water, no

The same easy method is used on porcelain and tile as on any|top desks, glass partitions, doors other metal or glass surface. Just/and cabinets wipe “GLASS/bright with easy-to-use “GLASS WAX” on—a few moments while it{ WAX”, dries—a few moments to wipe itisaved when the one a off. A half minute does the trick.“GLASS WAX” is used.

It was a great day for store managers when customers came

lass cleaning results obtained rom “GLASS WAX”. Store managers, looking around their own stores, saw acres of glass showcases, windows, mir-

GLASS DOORS, smudge-catch-ers from both indoors and out, made crystal clear, longer, with “GLASS WAX”,

rors, chrome and brass —a terri-

always too well done). Inevitably, “GLASS WAX” was

before it had only been sold. The good word got around, to other stores, to offices, to factories. It was found that Sly by wi ing on the pink “GLASS Wax» emulsion—then by wiping it off with another cloth—these large glass areas were cleaned quicker

SHOW CASES made s rkling

clear with “GLASS WAX” give better display to merchandise.

muss—just easy wipe-off. Offices with their many glass-

back to tell them the miraculous]

Zips Stubborn Tarnish

from Silverware

’

maker’s most tedious jobs.

JUST 20 MINUTES to clean silver service for eight when you use “GLASS WAX”—that’s the average time it takes to do what was formerly one of a home-

JGLASS WAX’ Brings Silver Bright Gleam—No Rubbing or Buffing

like magic from glass and metals fin homes using &LAss WAX."

Dissolves Winter's

Old Grime

Hailed by millions of house. wives in other sections of the nation, a new and startling chemical discovery, “GLASS WAX”, today became avail able in this city. eo This new Gold Seal cleaner for glass and metal surfaces acclaimed for its

has been widely |amazing ability to remove quickly and easily all dirt and grime and to §

add gleaming sparkle to windows, mirrors, table tops, silverware, por celain and all metal surfaces.

will find it at leading grocery, partment stores.

ety saves hours of time, because it instantly removes smudges, 3 and tarnish without bagkbreaking scrubbing and buffing. Wipe it on and grime wipes off. Winter's trademarks, grime and tarnish—piled layer on layer b smoke, soot, fumes—now vanis

Quick, Easy—Wipe On, Wipe Off

“GLASS WAX?” does a sensation-| al job on silverware—no matter how dingy and tarnished—without scratching or thinning the precious metal. No scrubbing or b ing. No slow, messy paste to fool wit! “GLASS WAX” simply wipes on with one cloth—wi off with another. Off comes the staining tarnish—dissolved, loosened and removed like magic. And back comes the satiny sheen. Working into the most intricate filigree and base relief on silver, this miracle cleaner brightens where no ordinary cleaner could ever reach.

Safe for Sterling or Plate No silverware is too fine, too

thorough cleaning and Jolene action of “GLASS WAX”. This

{| [effortless formula substitutes safe *§ |chemical action for old-fashioned 4 | burnishing.

Instead of using gritty com-

¥| pounds that wear and scratch the SJ%eE suriase, just wipe on “GLASS

Then watch that luxurious satiny sheen come back as you wipe off lightly with a clean, dry cloth.

Users Praise “GLASS WAX”

“In 85 years of housekeeping,

no silver cleaner like this”.—Mrs. E. H. H.

precious, to entrust to the gently|

“Tarnish stains dissolve without rubbing” —Mrs. K. H.

“No rub, no effort—and silver shining results are astounding” —| Mrs. A. B. G.

“Ease .with which we clean silver with “GLASS WAX?” is simply] amazing”. —Mrs. A. G. S.

“My silver trays, and coffee and tea service simply sparkle”.~Mrs. A.C. T

“Saw newness return to 18-year-old sterling flatware—almost unbelievable”.—Mrs. B. A. S.

“GLASS WAX” cleans 30 kinds of dirt in 30 seconds. Nothing like this amazing speed and ease of cleaning to sparkling brightness was ever known before.

“GLASS WAX” was introduced

less than a year ago by the Gold [Beal Co. Now millions call it “8 cleaning miracle”.

New Uses Discovered

bout “GLASS WAX”. Millions now benefit through its quick, easy, safe and ines ve use — cleaning and polishing windows, mirrors, silver,

pewter, porcelain—all glass, m and baked-on ar REMEMBER — There is

beautiful”.~Mrs. A. T.

“One wipe or two and silver isione “GLASS WAX”, a HB 1

the Gold Seal Co.

‘for “GLASS WAX”.

Joseph A. Goddard Co., Muncie, Ind. Himark 100, Muncie, Ind. Hooker Glass & Paint Ce,

Gold Seal’s Sales Office in Chicago

The Sales Office of the Gold Seal

are kept lustrous

WAX’

Time and money are, : only ington Street, Chicago 2, Illinois;

Company, makers of “GLASS WAX”, is located at 55 East Wash-

Telephone: RANdolph 5783.

Muncie, Ind.

Indiana Fleur & Feed Co., Muncie, (Ind.

Indianapo Paint & Coler Oe., s

lis Indianapeli

Jaggers Wholesale Groe Ce. ndianapolis -y ?

Kiefer-Stewart Co., Indianapelis

L. & R. Distributors, Ine, Indianapolis -

M. O'Connor Ce., Indianapolis

| BUYERS ATTENTION!

Below are listed authorized distributors that may be contacted

GOLD SEAL COMPANY

7 West Front Street, Cincinnati, O. Phone Dunbar 5764

Van Camp Hardware & iIrem Oe. Indianapolis

Vonnegut Hardware Co., Indianapolis

Belknap Hardward & Mfg. Co, Louisville, Ky.

Butler Bres., Chicage, IN. Hibbard, Spencer, Bartlett & Co., Chicago,

Shapleigh Hardware Ceo. \ St. Louis, Mo,

Smith-Alsep Paint Terre Haute, ye

Homemakers in this city whe | want to buy this new product |

drug, hardware, variety or de | This safe new chemical “discov. |

nickel, tile, chrome, brass, copper

A PRODUCT OF THE GOLD SEAL COMPANY

Dirt in 30 Seconds]

Cleans

x A

STOR