Indianapolis Times, Indianapolis, Marion County, 5 March 1948 — Page 30

OPEN MONDAY THROUGH SATURDAY 8:30 te 5:00.

For March into Easter and long past, for marching in the “dress-up” parade . . . fashion-costumed on a budget... every department in Block's Fashion-Wise Downstairs Store - is prepared to serve you! Convince yourself, see our exciting, made-to-be-captivating new selections ‘of "Easter Fashions on a Budget" tomorrow!

: Where fhe ‘Easter-Fashion-Wise Economize ( :

3 A SASUAL, TUCKED AND

TWIRLED FOR EASTER AND

EXCLUSIVELY OURS IN THE CITY IT'S JEAN ROBERTS’ NEW

Don River Check 3

"Jean Roberts" whips you up in famous "Dan River" gingham check fabric; adds that comfortable BUTTON-.BACK PINAFORE STYLING, seasons with ruffles and rick-rack frosting .. . and turns you out check-rich and picture-pretty indoors now, outdoors later! RED, BLUE, GREEN; sizes 12 to 20, |

Daytime Dresses, Downstairs

SPRING, IT'S THE NEW

“ Spring

OF RICH NAVY RAYON ROMAINE CREPE

- THE FASHIONS YOU LIKE— AT A PRICE YOU LIKE, YOU'LL FIND IN OUR SPRING-NEW COLLECTION OF wo

Cort: amd Jopper Eaten Tonaders

29.9)

All-Woel Coverts All-Wool Suedes

The mood is casual . . . to make you fee! at ease anywhere, any fime. But the detailing is soft, feminine and flattering . , . to start you. out right for Spring! Smartly cut with zipper to be- § low waist in back, tucked yoke 3 front, three-quarter sleeves and 8 a twirled gored skirt boasting FE v deep pleat in front! In ih NAVY, important for Spring! Ll In sizes 12 16 20. , . and pleas- {| ingly priced!

All-Wool Crepes Rayon-Wool Twills > Rayon-Wool Gabardfhes Sizes 9 to 15 Sizes 10 to 18

Sizes 38 to 44 Sizes 181; to 24;

10.98

Fashion Dresses, Downstairs

THE FULL LENGTH COATS—Gored swing backs, yoke swing backs, casuals and boxy models! Important Spring colors!

THE TOPPERS—Swing backs, cocoon sil:

houeftes, new yoke treatments, new wide sleeve treatments! Easter egg colors! , oN : fA) Styles so flattering, treatments so new, colors LZ] & so eye-catching, a price so budget-wise , . . SR you're bound to find one that "has to be #7 yours," one ‘to caich all eyes in the Easter = Parade! ,

'

USE OUR CONVENIENT LAYAWAY PLAN

\ \ | Fashion Goats, Dewnshin

SUCCESS-MINDED NEW 1948 SPRING SUITS

NEW ARRIVALS DAILY IN ALL-WOOL CREPE, ALL-WOOL DOE-

SHEEN, ALL-WOOL COVERT & RAYON-WOOL BLEND GABARDINES Captivating in dressmaker, classic, longer jacket lengths and new rounded shoulder styles .-. . in black, navy, beige, grey. green, coral, pink, powder #

~~ blue and aqua . . . for a smart Spring, a fashion-assured Easter! SIZES 10 to 18 and 38 to 44! “ : : : Fashion Suits, Downstairs

%

vv

Lace-Trimmed to Peep Through Your Easter Blouse «+»

Hoce Pet

| JEWELRY MADE TO SELL FOR SI AND 130 | Sima...

SPECIAL PURCHASE OF SHOWROOM For Mother AND SALESMEN'S SAMPLES, ALL ¢ and Daughtet

NEW SPRING AND SUMMER STYLES!

EXTRA SERVICE, BETTER FIT

i

ln,

FOR EASTER DAY

AND EVERY DAY!

They look like a flower petal PLUS TAX in creamy TEAROSE OR

WHITE RAYON SATIN, they fit like a flower petal : with their adjustable straps A glamorizing array . . . each piece made to sell for two and four times this low price! and their cut that fits, that won't ride up! GORED SWING STYLES, daintily lace trimmed! FOR MOTHER, sizes 32 to 40, FOR

PINS, CLIPS, EARRINGS, NECKLACES, BRACELETS . . . all in new spring and summer styles . , . punctuating your costumes with frosting and flattering glow!

3 PRS. 4.00

Do be early for choice selections!

Slight Irregulars of Famous Make.Nylons With That Wonderfully Comfortable Stretch Top!

SPECIAL PURCHASE! HALF-PRICE SALE! De 1045 A new shipment of those" much-wanted Stretch Top NyNEW SPRING GLOVES : REGULAR $5 HANDBAGS th ; lons . . . sheer, clear slight irrequlars of a FAMOUS

MAKE worn in every Easter Parade! Made for bending

i Show room d stooping with ease, to give you extra service, better i Irregulars of 59 TR . § ' 9 50 anc, siooping : 9 Y ! 1 : $1, 1.50 Qualities ........... ¢ Salesmen’s Samples? ...... ot ¥ fit! Sheer in new Spring shades, budget-welcome at a k » s ive Tax 0 low price! Medium lengths in sizes 8!/> to 10!/;, long B Purchased from one of the finest Specially purchased from one of *<s : lengths in sizes 9, to 11. glove makers, one who grades his America’s fine makers! All current : ~ py 3% » hg new 1948 Spring styles in genuine : Hosiery, Downstairs BIGYES 50 GATEINIlY he classifies as fx leathers and plastics, in. BLACKS, Lingerie, Downstairs.’ - : " regulars what many do as first qual- : : By BROWNS, REDS and NAVY. Fash. i . Mes. New Spring fabrics in blue, jons-in-hand at savings... for white, pink, beige, black, and brown. Easter! Accessories, Downstairs Fs $ , g :