Indianapolis Times, Indianapolis, Marion County, 16 January 1948 — Page 16

| : Of Rose Bowl Film ‘Ad’

By PATRICIA CLARY, United Press Staff Correspondent

‘ yooting section into advertising a movie, picture of Bob Chappuis, all-America halfback for Michigan.

weeks of quiet investigation, that fee.

before the New Year's Day game. He never did.

them, it said, but only a dozen it hadn't paid the $2500.

the complicated rooting section in-|® spokesman said. . structions to produce the movie ad.| The “principal suspects” ing questioned and Dean of Men Neil D. Warren promised disci-| plinary action.

wise.

known anything about the stunk. |i10 cards down. mitted a Mr. Jones had called ad- did appear. vertising executives a few days be- rooters -had seen enough of fore the game, offering to have the anyway.

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108 ANGELES, Jan. 16—University of Southern California started in hot pursuit today of the card trick trickster who fooled its Rose Bowl

| The 8C rooters thought they were holding up their cards to form a

Instead, until stunned cheer-leaders came to life, their cards read: ri 4Gee- “The Paradine Case. = FGOTINg Section avert “thet ad=t ~The university disclosed, after two emy award. contenders for a $2500

the ‘master plans for the 1800-card! They all said they were interested displays were “stolen” two nights and asked Mr. Jones to call back.

About 100 students had access to| Selznick Studio insisted insisted

would have known how to change] “We wouldn't know who to pay.”

Clifford Dektar, reporter on the were Td Trojan, said-he heard other“Their photographers were tipped off to h for ‘something mighty 3 : {sharp " he said. They shot several The movie's publicity men. chort~ piu) reg during the brief display be- | ling with glee, said they hadn'tiyo.e cheer leaders frantically waved

“Three other studios, however, ad-| The card picture of Chapuis never, Most of the Trojan!

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