Indianapolis Times, Indianapolis, Marion County, 15 September 1947 — Page 10

ENCYCLOPEDIA PLAN WINS

THE INDIANAPOLIS TIMES

UTIOMRY NO-RIS

THEN—ONLY IF DESIRED —26 MORE VOLUMES TO COMPLETE THE SET SENT AT THE RATE OF A BOOK A WEEK IN THIS UNIQUE LOW-COST CREDIT PLAN

We are now on press with our latest 1947 Edition of the Funk &

emis pin. 1d... So 1

CENVAGNANS [NCW Otandard ENCyCloptaia; whic ti previous Cartaoiy som over 15,000,000 yolumes—an amazing record.

This latest edition, newly revised, we have allocated among the newspapers and magazines carrying our current advertising program. In accordance with this plan, we have set aside 1,500 sets for readers of this newspaper and now invite you to become the owner of a set—making you this extraordinary offer to enable you to become acquainted with the volumes before you decide to buy.

We want to send you Volume I of the set with our compliments. Merely send us 10¢ to cover our mailing cost—more as evidence of your good faith than anything else. This volume is yours to keep without any further obligation on your part. If, after examining Volume I, you want the rest of the 27-volume set, you may receive it at a ridiculously low price through our book a week plan, explained later in this announcement. Or, if you want no further books, you merely drop us a post-card saying so, and that ends the matter.

Some Facts About This Encyclopedia

We expect to enclose with Volume I a small pamphlet giving the facts to show that this is one of the finest encyclopedias anyone can buy for

HERE IS WHAT OTHER READERS HAVE SAID AFTER RECEIVING THEIR FREE VOLUME ONE

“After examining the first volume of your NeW

This Year Alone Nearly 100,000 American Families Will Begin to Build Sets at a Volume a Week

» 7 cover masiline £_soure funn. =r atamne ta GS Lost a Sau Anan

book:

* latest 1947 Edition of the Funk & Wagnalls New Standard Encyclopedia, in the edition you choose. This book is yours to keep as our gift.

volumes of the set, merely drop us a line saying so, and that is all.

* at the extraordinaeily low price we have set upon them, you wil receive she rest of the 27-vol-ume set as they come off press—at the rate of two volumes every two weeks until your set is complete. You pay no money jn adwance, but only for volumes received, and AETER they have been received.

SEND OFF TNE COUPON BELOW AT ONCE! _ MAKE SURE YOU GET YOUR FREE VOLUME

Standard Encyclopedia, I believe it will be of very great value and convenience to me ja my work as a publicity man and writer as it wifl save me hours of research. I am also glad to have it in my home as a reference book. It 1s not cumbersome or over written.” Mr J.D. G. “I think it is the greatest encyclopedia buy at this - price that I have ever heard of. I will be proud to add these 27 volumes to my library,” Mr. C. H,

“A highly satisfactory reference work, and one which should be in every home, especially where there are school children, I am expecting many vears of service from these books, both for my daughter and myself.” Mis. M, J.

“Am highly pleased with my first volume of the Funk & Wagnalls New Standard Encyclopedia— think it is ‘tops.’ Like the size, the binding, the color, and know I will find it an invaluable source of information,” Mrs. A.V. W,

“I think it worth three times the price I am paying for it, and look forward to much pleasant reading.” Miss M,C,

"I consider this the most satisfactory Encyclopedia for my use I have ever consulted. My two sons, 8 and 4 years of age, respectively, and eager to learn, will soon begin and continue through thé years to feast on its very interesting, well-arranged and inspiring weakth of information.”

this up-to-the:minute set.”

Mrs. E. R. E.

Mr. WAT. M.

*As a teacher, I shall have many occasions to use

home use—unsurpassed by any other at any price.

In the meantime, we want to give you a few of the facts printed in the pamphlet, so as to interest you in taking the trouble to send for Volume I.

This newest 1947 Edition contains over 52,000 subjects, covered in separate articles. Compare this with any other encyclopedia in the world. You will find that this number is at least 309, greater than in encyclopedias costing you up to four times as much as ours,

% Each volume (comprising about 500 doubletolumned pages) contains over a quarter of a million words — over 7,000,000 words in all = which will give you some idea of the completeness of coverage of each subject,

Each volume is as up-to-date as huwian ingenuity can make it, In this edition the subjects have been revised to cover events of this last year, and each volume, as it goes to press, is brought finally up-to-the-minute, Our unique book a week delivery plan, bringing you the volumes almost as they come off the presses, makes it the most up-to-date of encyclopedias. Better still— later volumes, delivered to you during the coming months—will contain events which have not yet occurred | on

Here's How Your Set Will Look When Complete:

27 Volumes — A Superb Home Reference Library I I I HI Iasi

Volume One of the World-Famous Funk & Wagnalls

New Standard Encyclopedia Given To Any Reader Sending In 10¢ Mailing Cost With Coupon Below

HERE IS HOW THE PLAN WORKS

Send in coupon below with ten cents in coin

By return mail you receive Volume I of the

If after reading and examining your free volume you decide you do not want the other

If, however, you DO want the other volumes

STR a I §

Easy-Reading Handy Volumes Editor-in-Chief of the original edition was Frank H. Vizetelly, the beloved “Viz” of radio fame, and the editor of the unexcelled Funk & Wagnalls New Standard (unabridged) Dictionary. Surrounded by a host of authorities in many fields, he brought this immense work into being.

But the books are easy to read! Your children in grammar and high school can read them, use them with profit. Free of technical detail, abstruse wording and dry-as-dust research specialist attitude—and free also of concise, overabbreviated, fact-omitting brevity — this grand encyclopedia will be your rainy eveging companion for many years to come. And, in spite of their truly enormous contents, each volume can be held in one hand! Gone is the old-fashioned, bulky, cumbersome format— big, heavy books that easily drop and as easily break. Here is a new, streamlined, USABLE set

reference, ; Nor does the almost incredibly low price we

that is attractive, interesting and handy for daily.

sod

low price of the set, and the fact that you pay for it at the rate of only a book 2 week, our own pay! as-you-go plan therefore puts no strain at all on any pocketbook. How much are the volumes? Here's the surprise. You pay only $1.39 for the De Luxe Binding, plus 11¢ mailing cost. The complete set thus costs you only a small fraction of what other highgrade encyclopedias would cost you — and we want only the opportunity to PROVE to you that ours is unexcelled for your use. %.

A Choice of Editions

With this announcement we offer you a choice between our De Luxe Edition and our Library Edition of the encyclopedia. The De Luxe Edition, at $1.39 per volume, is bound in dark blue, leather-grained cloth, stamped in red and gilt, as illustrated here, with head and tailbands, and harmoniously stained page-tops. End papers and frontispieces are color reproductions of woodcuts by Hans Alexander Mueller, renowned artist in that medium, the frontispieces being a set of woodcut portraits of American Presidents. The Library Edition costs slightly more ($1.89 per volume plus the same 11¢ mailing cost), and has all the features described above, plus a more expensive binding. The covers of this superfine edition are in a tan linen-weave cloth, with red and black title panels, decorated with genuine 22 carat gold leaf, bright and untarnishing—making

in all an extremely handsome and dignified set ‘of books. } You may have your choice of these editiofis in sending for Volume One, at the same 10¢ mailing cost. However, before indicating your choice of editions in the coupon below, please remember the difference in price. And hurry! Fifteen hundred sets are not many for a newspaper of such large circulation as this one. First come, first

have set on the remaining volumes indicate the quality of materials and labor that went into the printing and binding of the set. We have used a high-grade book paper, cover board, and binding cloth. The printing is crisp and clear-cut, and the work of binding has been done by one of the largest and best-known firms in the field, These are first-quality books, as of course you will soon

h SHE a

clopedia Bas a meat service

JOHN KIERAN

“I have looked over the volumes of the New Standard Encyclopedia and they seem to me to be very handy refer ence books. I look forward to getting a great deal of help

standard reference works.”

DEEMS TAYLOR

“I think you are open to cone gratulations. I have worked on three encyclopedias myself, and so know something about how they are put together. . “I must say that the New Standard, considering its lime

similar reference books.”

Author, Commentator:

“Living in the country, as 1 do, and aware as I am of the fact that the high price of the standard-size encyclopedia is prohibitive for most rural families and small-town libraries, 1 am struck by the

gee for yourself, served. Send off the coupon TODAY! Unique Book a Week Plan Frdhry

Our plan, which has been tested and approved { UNICORN PRESS, Authorized Publishers by many thousands of appreciative purchasers, [€ Brooklyn 1, New York

gives you the books almost as quickly as they | come off the presses.

The first few volumes are now of press. Vol- {J DE LUXE ume I is delivered to you immediately. Two

weeks later, unless you cancel your reservation |

If I decide to cancel the reservation after e

is especially needed.”

I enclose 10¢ in coin or stamps, for which tag. SR Wr. ly Wagnalls New Standard Encyelepedia Which please ws me Valitse I of ifie latest 1947 Funk &

[J LIBRARY

Please also reserve the balance of a set for me in the same edition.

xamining Volume I, I will #rite you saying so, and (

from them. Their appearamee™ = inter is fine, too. This set certainly should fill a long felt want for those unable to purchase much

bulkier and more expensive editions of other

: What Some Famous People Have Said About These Wonderful Volumes

RAYMOND GRAM SWING Noted Radio Commentator:

“It is difficult to think of a more important single contrie bution by a publisher than the production of an encyclopedia within the reach of the ‘ordinary’ person. In the past the encyclopedia has been a re- | stricted eis Seheden Ssadand Taeyyto perform. Its publishers are to be commended for achieving ) the paradox of a work of reference, printed decently, and selling at a remarkably low

I which is a pepe encyclopedia.”

helpful possession.”

Noted Composer and Critich

after examining Volume I, the next two volumes there will be no further obligation; otherwise you may send me two more volumes every two (© are mailed to you. Two weeks after that the fol- I p works, and 1 wil gay within > days after receiving them, it the rate of $1.39 per volume plus 11¢ lowing two volumes are sent you, and so on. You ! 2 tion Er is all . Edition (or $1.89 per volume plus same mailing cost for Library Edi- § he ree of tus opt, 0 Sf BE, 8 IQ em sm bg oh. > iin Nae YOU DO NOT PAY FOR ANY BOOKS Ig

IN ADV ANCE—We enclose a bill with each |g Addres

two volumes, which you pay within five days after I N City, Zone and State

reseiving the hooks. Considering the amazingly , @

”

. MONDAY, SEPT. 15, 1947 |

HERE IS THE VALUABLE 512- PAGE VOLUME EVERY READER GETS FOR 10¢

Famous Newspaper Columnist, “Information Please” Expert:

Fp 1 Taree Celebrated Author,

Nobel Prize Winners

“I have had a good Jook inte | this rich reference work and %

MAJOR GEO. FIELDING ELIQT Noted Military Analyst,

“The NEW STANDARD ENCYCLOPEDIA exactly fills my need for ready reference on a variety of subjects at home and has indeed enabled me to stay home in com. - : fort and do some little odd jobs of work—on an evening or a Sunday afternoon—when otherwise I would have had to betake myself to the office. So I have already 8 very definite reason for kindly feelings toward you and your excellent Encyclopedia.”

DOROTHY CANFIELD FISHER Eminent Educator, Critics

special usefulness of the smaller volumes and smaller price of the Funk & Wagnalls edition, They are within the reach of schools, libraries and families who never ould have afforded the more expensive sets, and provide a most useful reference work for situations where jt

itations of size and space, is an extraordinary achievement. Your biographical section is pare ticularly good in that it lists many contempo= rary names that are not to be found in other

de Ce Sr VARIA J Tr

am convinced that it will | | prove a very precious and ih 3

] |

Fi,

the conten! Jim Col

MAY BACK— gage Gi station w

PARIS, Paris toda market or is a clevs money. Boy Sc and hence hard mone don’t care terfeiters, marketeer: famous fo The re about 300 that rate so rigid ti gets for hi of landing Actuall

‘black mar

dominatio the gover You a France ar the passp side Fran that your cashed le

3000 | I HAD very reasc d’oeuvre, ized lam coffee an 8000 fran

WASH steel com at least c up in we folks face meat. and The d advertised regardless the price eombinati $260 to §! Anothe $375 to $I months t first time your old of many tires alm

Directi FEDE! these an right, ind was a lit about shu they adde wasn't do So for punctures hissing n much ye!