Indianapolis Times, Indianapolis, Marion County, 23 July 1947 — Page 15
. ‘Sizes
$8
"our prices haven't been raised this
eww wiF Egy
WEDNESDAY, quLy % 1 1947 _
Housewives - Save Money By & Sewing:
Piece Goods Sales Soar in New Trend
Upflung P Bob’ Easy to Keep as! Swim-Proof
By ALICIA HART NEA Staff Writer LOOKING for a smart summer
year.” As far back as January the Federal Reserve Board found dollar volume sales of dresses in 335 of the nation’s department stores only 1 per cent above a year earlier. With prices sharply higher, this | proof meant unit sales were well below the like 1946 month. As early as two months ago big dress manufacturers in New York City indicated waning demand had forced them to slash production as|hairline and pin tight. much as a third below the high |snug-fitting rubber cap of the 1946 level. And New York factories helmet type. Pull down to cover the account for 85 per cent of the! protective headband. nation’s dress-making business.
. a. . » tJ Make Own Dresses IF CURLS need reviving, when you come out of the water, here%| In odd Moments the trick that Is least likely to dis-! And a Wall Street Journal sur- illusion your public vey in leading cities across the! Divide hair into a few country shows how women are still land wind each beating the high cost of ready- | into a big pin cur?
sections Separated strand | Nail down these |
THE INDIANAPOLIS TIMES
|Beauties On. 1 he Beach Must Protect Hair -Dos
“California Casual” is short, beach-worthy summer hair. do. Wann: AU I TAIN AI
Post-swim
made dresses by doing their own |big but unobtrusive coils. Let pin- How fo Build Your Ti . N 0. 1 g
sewing. i ups stay set for a few minutes, then “I'm doing three times the busi- | comb out. ness I did just before the war,” | —— - sings the yard goods manager of a !gabardine would cost $19; the lining | big department store in San Fran- would cost $3; and the thread and | cisco. “It's the saving that turns buttons another $3. A woman could | the trick, all right By making do the sewing job in about a week, their own, women save at least 30 | working in her odd moments.” per cent on rayon dresses and often much more on cotton ones.” Chicago Store Offers In Portland, Ore., a store offciai Courses in Sewing says his pattern. .sales have jumped : This Chicago store offesed more 11 per cent and his piece goods evidence of the sewing epidemic | sales 13 per cent to 20 per cent in than is found in the mere sale of the last six months. goods. It has been conducting sew-y A Seattle department store re- ing courses in a room that has a! ported its sales of wash goods seating capacity of about 300. Says] (cotton) sailing 84 per cent above 'a store executive: 1ast year’s level. . “Every séssion of the course has An official in one of Chicago's an overflow crowd.” biggest department stores gave a . While women are eagerly snapping dollar-for-dollar example of why, sup any second-hand sewing machine the women gaye turning in such! {they can get their hands on manu- |, numbers to sewing machines, needle facturers of new machines find and“thread. Said he: . themselves digging into a bonanza. “A gabardine suit that a' woman In March they were shipping new would pay $79.96 for in this store units at a yearly rate of 650,000. In could be .made from about‘ $25 pre-war 1939 they only made 457,000 | worth of materials. Three yards of ' machines.
Telephone RI ley 7411
Summer Store Hours, 9:30 to 5 Open Saturday ‘til 1
y
aleit
vr
Compounded and: Copyrighted By Coty. Ine. now a
Sige
Wasson Coty Charm, Center, } Brest Floor
| many conveniences as it has today.
| smallest House at little cost and
|
Built-Ins Solve Many Problems
Hrd
|
|
|
on cmemseemey | t
NEW AND DIFFERENT: The built-in bod,
By PAUL T. HAAGEN, Noted Architect NEVER HAS THE SMALLER H/JQUSE, of reasonable cost,
had so JEven 50 years ago the costly houses did not have many of the comforts .and the labor-saving devices built in them as aré necessary adjuncts today. These devices and built-ins sire’ the result of building progress,
| mass production and stock desi in, They are available to even the
' Demure :
should be carefully considevad when building new or remodel/ng one of the older houses. Built-ins that have bezome standard equipment. are . cases, cupboards and drawer sect/.ons of many sizes, bath fittings, ironing boards, tables, seats ard breakfast nooks. Nowadays we find splendidly equipped kitchens in almost every house, kitchens that yvould make grandmother marve;, kitcarns with double sinks, eVactric or yas refrigerators, ranges’, dishwash .s, clothes chutes and washing machines, kitchens ‘with so many gadgets that the Yabor of cooking and the ultimate; cleaning up is reduced to a m/mimum. L » ~ SOME OF th/e newest residences have the necessary furniture, such as wardrobes, chests of drawers; dressing * tables; radios and television, mow¥/ie screens and even beds built /in so that they extend right dowga to the floor. Such fyirnishings become a pv of the hrsuse, and the homeow: i does ns;t have the problem moving, furniture or dusting undernesith. Breakfast bars, breakfast nooks with table and seats are used in modern homes. Book shelves, me.dicine cases, radios and’ desks are just a few of the fittings that #.re now built into the walls along /with the rest of the construction. . - » THESE practical conveniences are here to stay because they fill a long-felt want in home building where so much emphasis is now placed on convenience, labor-sav- | ing devices, livability and practicality. House designs and plans have radically changed from the houses of even 10 years ago due in a large measure to the living habits of people. Built-ins solve many homeowners’ problems with less furniture to purchase, to move and to clean.
By SUE BURNET!
Styled right for a teen-age miss ~a clever sidebuttoned date dress with softly scalloped sleeves and unusual shaped pockets ‘for an eye-catching note. Pattern 8190 comes in sizes 11, 12, 13, 14, 16 and 18. Size 12, cap sleeves, 3; yards of 35 or 39-inch; 1% yards purchased ruffling. For this pattern, send 25 cents, in coins, your name, address, size | desired, and the pattern number - to Sue Burnett, The Indianapolis | Times pattern service, 214 W, Maryland st, Indianapolis 9.
a oan
Cottons—Cool
Cottons for’ summer are the answer to the problem of every fastidious woman. Orisp and cool, easiest of all fabrics to keep spic and span, they do lots to Keep spirits up and temperature down. Into the household ‘washer and out again, a quick trip to the ironer,
‘Star- Dust’ Anne Jeffreys, co-star of “Ril Get the Angles Rafl,” attended a Hollywood * aro oh Ronin og! 18 the door as most everyunder Frederica’ .honey-beige Rus- one's is, here's a little trick. Simply
revival: pinned up for a few niinutes. !
| powder
|
Leather Soles
Once Meant Wealth
EXTENSION leather soles, growing favorite feature of American style-plus-comfort shoes, had a startling forerunner in footwear his~ tory: the medieval poulaine. Nowadays anyone can buy leather soles, but in the middle ages only the very rich could afford them. The poor went barefoot or wrapped their feet in rags.
-~
. n” » THE WEALTHY in thirteenth century Exigland competed in a display of their riches. One method was to stress that they could afford plenty of leather to cushion their feet. More and more leather was added to shoes, until extensions of toes became so long that they were stuffed with moss to prevent their doubling under and being stepped
Prize-Winner B ! Check One. x Wear Other
Net ‘Doo-Dads’ Will Complete Headgear By BARBARA BUNDSCHU United Press Staff Correspondent NEW YORK, July 22.—John Fred erics promised to boost business toe day by persuading theates owners to set up hat-checking systems for the ladies. Then, said the hatmakers, theyll sell every customer two hats for one —a huge one (to be checked) and a net doo-dad (to whip out of the handbag for wear during the show), | The checkroom. persuasion may be » | presumed a jest, but the big hats { and the doo-dads are no such thing, | Disc-shaped and set on tite head "| with sufficient originality to make - |an old-fashioned cartwheel look its NEW YORK—The sporty rain- | age, the oversized—*but we mustn't cont above of ungloomy yellow call them heavy"—millinery is the
cotton duck-cloth won a prize for |backborie of the John Frederics cols home-sewer Lucina Calenda, 23-|lection.
year-old New Yorker. |
What caught the judges’ fancy | in local preliminaries of the national sewing contest was the small expenditure of money and large amount of good styling that went into this unlined swagger. The coat cost $10 to make, won Lucina a $75 cash prize,
on.
In the fourteenth century the points got so long they bad to be fastened to a garter just below the knee! Dandies would frequently use costly chains of silver and gold for the purpose. " » # THE CLERGY finally objected to such footwear on’ the ground that| Is It water-proofed? It will be people wearing them could no longer [When the - young prize-winner | kneel in church to say their prayers. | dunks it in an emulsion of wax and
|
Big curls
Curb a Shine
‘By Using ‘Baby Powder
EVER TRY using baby's talcum to deluster a shine on a
| suntanned nose or brow?
Baby's powder dulls sheen with (the least. alteration of skin tones; | with the least pore interference. Its very fine texture is what backs’ | up its good performance.
Here are more hot weather make. | up tips: The increased output of| | oil glands can be offset by wash- | ing your face at least four times a | day with tepid-—not hot—water and soap; an astringent lotion pat{ted on the nose and chin is also
| recommended for curbing a shine.
" » » MAKE-UP is better able to stay put in face-mopping weather if 1% is applied sparingly and worked on evenly. A heavy coat of make-up, slapped on the surface of the skin slides off faster than one thin but! smoothly applied coat.
mended.
sian ermine jhcket with hang a second mirror on the door back and mandarih sleeves. . . then by manipulating the door you Collarless, the jackgt is finger-p ean catch your reflection at most length. |
[every angle!
Be
Let Us Bé Your Counsellors in ‘All Insurance Coverages,
: Ant W, KING & Son, | Ine. GENERAL INSU
SETTS ; Avex
o
Finally a royal proclamation in 1456 {aluminum salts, inexpensively pack- | {limited the points of shoes to two aged for home use. Diluted in warni| {inches in length, water, this makes a water-proofing Today's extension leather soles bath that gives a renewable finish {are no proof of wealth, but merely to a coat that will keep its owner that flexible comfort is available to dry. $varyone.
She Graduates . Sun Seekers With Children Need ‘Extras’
Ear (Off Beach
cence emp —— S n NI
cently were awarded to Mrs. Sanya) Sevin, 49, along with her Suughter, is, 21,. and her so Marshall, 28, at commencement oe ercises at the University of Cali- you're a sun-tan seeker, beach togs fornia this term. lcut for maximum exposure are Mrs. Sevin entered college with probably your favorite play fashions. her children when the family moved | But bear in mind when you wear from Chicago to Los Angeles, | these revealing duds that they have
vest ——————————— itheir place, That's on a sunny Reader Is Named
beach not in' clubhouse lounges. The girl who dashes into the clubTo Head Church house in a scantily-cut suit may OSTON-—Mrs. Helen Chafee El- | find herself the target of unpleaswel East Hebron, N, H. is the new|ant criticism — especially if other | president of the First Church of | women 4re more modestly dressed. Christ, Scientist, here. ye an el Geng Adna 2 SOME BEACH clubs even have Chafee, former chief of staff of the] rules
which prohibit the wearing of |U. 8. army, Mrs. Elwell was named! swimming togs or sun suits inside | 'head of the mother church as she | the clubhouse. Most resort hotels completed a term of three years ¢Pforce the same rules. service as second reader, | Best way fo avoid any intimasibemibauntnbas [tions of immodesty or embarrass N il C : (ing tangles with the rules commitaw care {ee is to have cover-up team-mates After a shampoo is a good time for brief togs. for a manicure, The soaking in. Keep“a beach robe hindy to slip soapy water has put your nails in| into before you stroll along the good condition for
| before the shampoo. Iyour trip to the clubhouse.
IF YOUR figure is lissome and
manicuring. boardwalk. Add a shirt or a short | While your hair is drying you can| bolero jacket and & wrap-around For the girl with an oily skin! utilize the time for your nails. For skirt to your beach-going brevities a liquid lotion powder Is recom- | best results be sure to file nails ito “dress-up” a bathing suit for
The sitting angle is determined by a bandeau which raises the hat slightly from the hair line. In a couple of the dime-slim circles, the crown is built up from the band, giving the effect of a pillbox circled by its slim brim on a slight diagonal. Others have beret crowns—almost {as slim as the brim in one case, puffier in another. Ome works its ribbon brim in a circling series of slightly upslanting triangular vents,
Feathers Are Used For ‘Dressy’ Hats The net doo-dads—trimmed with beads as a rule—vary from the babushka by being slung up from the chin instead of down under it, With turbans and smailer hats, the firm continues its reference for neck shrouding draperies, add ing a new touch in snug Lttle chin . veils to be lined to match the lipstick which -it can't help smearmng, For dress there are feathers— most predominantely a burned ostrich (etched with acid to give it the light-sifting quality of aigrette). Prettiest feather use appears in another disc-shaped hat the brim formed with a sunburst of feathers from the crowas
There are plenty of the hande
house is noted and one “cone . vertible” felt which come out with a timble crown and wide downe turned brim, and looks equally fetching when the crown is dented into pork-pie and the brim turned up like a breton. | ‘The gentlemen use lots of black, ‘but when it's an evening hat, they like to brighten it up for the dark corner with & to of bright navy-— very effective, too. The boys will be glad to make a fetching hat out of anyone's old white fox coat, too. They'll dye it whatever color you want—baby
blue, red or purple, for instance and sling a skin. with a face on it around the head for a pillbox. If you lke it white, they'll throw
{some violets on for good measure,
some felt casuals for which the -