Indianapolis Times, Indianapolis, Marion County, 21 July 1947 — Page 16

"PAGE 16 ‘California Fashions In Paris

‘Turnabout’ Show to Be in October By NATALIE KNIGHT United Press Staff Correspondent 8AN FRANCISCO, July 21.-The state department gave the nod today to San Francisco apparel man-

ufacturers’ plans to conduct the! ’ longest range fashion show in his-| tory—from the Golden Gate to

Paris, Local fashion leaders huddled to| complete thelr plans for the “big- | gest coup de mains” ever to hit the world of style, a sort of “turnabout” on the world's traditional fashion center, i It's a $2 million publicity stunt to | bring San Francisco into her proper focus in the world as a growing yourig lady of style who means to be reckoned with and won't take “no” for an answer,

It's the first all-American fashion | show ever to be held in Europe, | ;

and, says Adolph Schuman, president of the San Francisco Manu-| facturers and Wholesalers’ assocla- | tion, it will bring to the continent for the first time en masse the flavor of California's casual play clothes, formals and streetwear, too! The beach and ski costumes you'll | see in the 1948 season pictures of the queens of the Riviera and the Alps might well: be influenced by far-away California, Schuman says the Golden State Is at the : fore] right now in the business of cloth-

Ing the curves of basking million-|

heiresses.

- World Looks to Paris For Top-Notch Style

The birth of the idea came during a casual conversation between Schuman and his right hand man, Bob Peldhammer, association secretary. ~ “We want to show the world that San Francisco is no beach-comber in the style business,” Schuman sald. “Why not fly San Francisco's next fashion show to New York,” Feldhammer asked. “Don’t be a piker,” returned Schu‘man, “Let's fly out’ advance spring

---styles 16 Paris. The only place to

show top-notch fashions is whéfe =the world expects to see them.” That did it! A $60,000 budge* got a nod from members. Mayor Roger Lapham and the city fathers got enthusiastic and kicked in another $5000, ‘The grave words of Willlam Benton, assistant secretary of state, lent the proper international touch and , Rave the government's official seal of approval to the project.

Goodwill Angle Seen In American Show

“Such exhibitions as this help to acquaint the people of other lands with the skill and craftsmanship of American workers and American industry , . , through the efforts of private business .-, . the peoples of the world have learned much of this country. This knowledge has resulted and will continue to result in a mutual desire for increased trade in a greater spirit of understanding between the nations,” Benton sald. Schuman added that the “styles that Paris will applaud” could therefore be sald to be fostering international goodwill. The styles will be loaded aboard! a Douglas DC-4 Luxury Skymaster on Oct. 10. The Skymaster, with its load of California styles, association members, models and nine city, state and federal leaders, will pick up a DC-4 mate In New York carrying the national press. The two planes will take the overwater hop to Paris via Bermude. ° A private showing will be held before 400 members of the European and Amerjcan press, diplomats, and, of course, the French fashion industry. Then the big publie show. W. C. T. U. Head Has Retired NEW YORK~Mrs. Ella A Boole, Brooklyn, who has worn the white ribbon of a temperance crusader for a generation, has retired as president of the World Christian Temperance Union, a post she held during the last 16 years. Mrs. J. Forrester Paton, Inglewood, Scotland, is ‘the new president.

Once Hu ngry Eva Now President's Wife|

BUENOS AIRES—According to

Maria Eva Duarte de Peron, wife of the president of Argentina, she was “penniless and

hungry” in October, 1945. Then she was unemployed as a result of the coup d'etat which forced Juan Peron, then a colonel and a bachelor, out of power for a week.

3 NeW under-arm Cream Deodorant safely Stops Perspiration

2 i. Doms tor tot aa Te sr 2 Sr pli en

8. Awirded A al Amero oan , ing~harmless to fabric. 7 Arid regularly,

fies

one hip balances the tie, on By LOUISE FLETCHER Times Woman's Editor “look at Mr, Mangone's face. He has lipstigk all over it." Philip Mangone, rosy and beaming, was saying goodbye Saturday in New York to the flock of fashJon writers who had just seen the coats and suits He has desigried” for the coming season, It was hard to tell whether the pink countenance really came from the editors’ affectionate fare~ wells, or whether the designer was just glowing over their tribe utes to his clothes. In either case, Mr. M, could be proud.

His audience was. not weary after a week of looking at {fashion shows. For them to like any designer and his work at that point was something. For them to grow so demonstrative meant that Mr, Mangone's collection had clicked.

nas.

Posey Baskets

et at

wt’ By MRS. ANNE CABOT

Unusual shaped baskets of flowers to embroider on guest towels, dresser scarves or hands kerchlef cases , .. each design is about three inches square and the stitches used to embroider are of the easlest and .quickest. Complete chart is given with this pattern, To obtain complete transfer designs and color chart for working flower baskets (pattern 5896) send 16 cents in colin, your name, address and the pattern number to Anne Cabot, the Indianapolis Times, 530 8. Wells st, Chicago 17.

Planned Lighting

\ [s Necessary

To see yourself as others will, Miss Myrtle Fahsbender, director of howe {lighting for Westinghouse, recos|mends twin dressing table lamps, (high enough to bring the shades on {a level with each side of the face. A bathroom mirror should also be {flanked by lights, one at each side and shielded to prevent glare. ‘This will provice adequate illumination for close shaves and perfect makeup.

FASHION GOES GENTEEL wearers look lady-like . . . even like great ladies, Almost regal elegance is suggested in the Monte-Sano evening wrap (left) done in citron with flowing train and black velvet facing. New, slightly-rounded shoulders and hipemphasis distinguish a lady-like coat (right) designed by Philip Mangone. Of gray yatn-dyed wool, its black facing turns over to form an asymmetric collar caught by a huge gold-embroidered black button. A. pocket on

wh y Wop x

— The well-bred look

the other. .

It clicked because it represented the triumph of well-bred line over the prevalent urge to use more fabric. At Monte-Sano and Pruzan’'s later in the day, the same kind of triumph was repeated. Both of «the _coat-and-suit houses show collections of -lady-ltke character.

Mangone Is Featuring

Capes and Capelets The cape.theme is outstanding

“al Mangone's — ranging from

shoulder-capelets on coats and suits to full-length capes. Some of the capes aré tiered. Cape~like fullness appears in the swing back of many tweed and fleece styles, - Completely new looking is the tapered silhouette in other styles. Both coats and capes narrow as

they approach the hemline.

7 is stressed in fall

results when the wearer holds the garment wrapped around her. Still another tapered effect shows, up in the three-guarter length toppers made with curved cutaway lines at the front. Slimmest of all Mangcne wraps is a floor-length evening number de1ibgrately fashioned on such narrow lines that its long row of buttonholes is never destined to meet a matching row of big rhinestone buttons.

At both Mangéne's and Monte-

Sano's, the longest suit jackets

are no more than knuckle length. Vincent Monte-Sano says, “We don't like the too-long jacket.”

Three-Piece Ensembles Shown by Monte-Sano Monte-Sano suits for this sea-

son frequently have shawl collars rather than the usual notched

THE INDIANAPOLIS TIMES

The Lady-Like Look in Fashions for Fall

styles. Once again

their

clothes make

revers. No hip padding appears in the suits, which is all to the good. (The American figure is better than any crinoline fiction . that can be built around it.) Hip interest is confined to pock-’ ets that may stand out a little, or to restrained flange seaming. The Monte=8ano-coats swirl loose and have gored or fluted back fullness. Princess coats have cir cular skirt fullness. Many coatdress types are shown.

The house also likes the thrfepiece ensemble idea. And one of its favorite fabrics is broadcloth in both dull and high luster finishes — the latter with a satin sheen, A prophetic silhouette being introduced here is a long molded torso coat which breaks into a circular flounce as it nears the hemline.

adjacent to the kitchen, or utility room laundry is a moot affair and those who want’ the laundry in the basement or in a utility xoom are about equally divided. ’ The first floor location for the laundry seems desirable as it has many advantages such as better light, good above-ground ventilation for carrying off the steam and heat of the laundry processes, but the greatest advantage is being on the same approximate level as the drying yard. Thus many ‘steps climbing up and down from a basement are saved and many a backache spared for the housewife in carrying heavy baskets of wet clothes up and down stairs.

~ » » FURTHER advantages are quick and easy access to front and rear doors and a constant supervision of children at play out-of-doors. If. you cannot arrange to have the laundry on the first floor level, a second choice will be the base ment, but be sure there are plenty of windows for light and ventila-

will not have to be carried the house, * A laundry chute for soiled clothes from the bedroom section

How to Build Your House: No. 16 First Floor Laundry Room Cuts Down on Footwork For the Home Laundress

A COMPACT laundry in your utility room. By PAUL T. HAAGEN, Noted Architect IN MOST SMALL HOUSES one section -of the basement is set aside for Jaundry purposes, although the modern trend in many houses is to do away with the pasement entirely and place a compact laundry in a well-equipped utility room on or near the first floor level and The choice between the basement laundry

question. It is a personal family

Be sure the wall electric outlets are located correctly and at least three feet off the floor, Floor finishes should be cement, tile or linoleum, which are easily washed off. Tile is expensive. Linoleum wears well if not subjected to the strain of moving heavy equipment, while cement is probably the least expensive, permanent and practical.

Bernadette Sweeney To Be Bride Aug. 2

Miss Bernadette Sweeney will be married Aug. 2 to Willlam Lewis Hurt. She is the daughter of Mr. and Mrs. Russell T. Sweeney, 5601 Central ave, and* her fiance's parents are Col. and Mrs. James W. Hurt, 3220 Sutherland ave. 2 he ceremony will be at the Indian. apolis Athletic club. The future bride's sister, Mrs. Russell C. Lilly, Detroit, will be matron of honor, and bridesmaids

Fashion Fad ‘A, Hollywood’ fashion fad ensembles gloves with a summer outfit by banding gloves with a strip of fabric to mgtch the dress. Bands are

{snapped into place so that one pair} of gloves may be teamed with vari-

ous outfits

Summer Frock

» . 36.52 By SUE BURNETT To grace the summer scene—a lovely afternoon dress for the

larger woman. It has a soft,

feminine air. Rows of shirring at shoulders and waistline accent this simple style.

Pattern 8185 comes in sizes 36, 38, 40, 42, 44, 46, 48, 50 and 52. Size 38, 4'¢ yards of 35 or 39inch.

For this pattern, send 25 cents, in coins, your name, address, size desired, and the pattern number to Sue Burnett, The Indianapolis Times Pattern service, 214 W, Maryland st, Indianapolis 9. Ready now-—the new summer Fashion. Fifty-two pages of style, color, fashion news for every woman who sews. Send 25 cents for your copy today.

dgment

31 g ; lid

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: i503 HEE

1 g &

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Precaution

When you take your vacation, give |

your refrigerator a rest, too. Turn it-off, remove all food, clean interior thoroughly. Leave the door open; if left closed a stale odor may develop in the cabinet.

No Shine

Iron dark-colored cottons, linens and all rayons on the wrong side to curb tendency of fabric to shine.

MONDAY, JULY 21,

= byt |

2 3 oz. (1 pkg.) cream cheese %e I

. mayonnaise 3 hard-cooked eggs, sliced Boll potatoes unpeeled in enough

SOCIAL ! SITUATIONS

SITUATION: A caller drops in when your family is at the dinner table and says, “Go right ahead with your dinner. I'll sit here in the living room and look at the evening paper.” WRONG WAY: ist on leaving the table, sothat you can entertain your guest. RIGHT WAY: When you have made the guest comfortable, go back and finish your meal. (Your insistence on leaving the table without finishing would only make the guest feel that he has intruded.)

ea Ro { Ld

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Save 14-13 and M

rr ———————

- -

Tomerrow! Shop and Save In Every : Mopartment Throughout Wasson’s! Pre-Inventory Clearance Offers You Outstanding Values On

‘Needs For Family wand Home!

2 c. water with 3 bouillon cubes Wash and peel potatoes (baking variety) and cut into one-half inch

cubes. Cover and cook in boiling water to which salt has been added for about 10 to 12 minutes or until potatoes are thoroughly cooked and begin to break apart. Remove from heat; do not drain. Meanwhile saute green oniods (slice one-quarter inch thick, inchide some greens) in margarine for about 10 minutes. Do not allow to brown. Add additional cups of water with the bouillon cubes. Stir until cubes are dissolved. Add undrained potatoes and simmer two minutes. Serve very hot, Serves four *

This Outstanding Value Event

Continued Tomorrow!

Shop from 9:30 A. M. tl 3 P. M.

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PURNELI (Lucky) Pi

killed Satur when his turned enc brushing ar

Driver’ At For

Funeral rite day at Flom: (Lucky) Purn apolis midget met death in Okla., Saturd: Purnell’s tir end after a driven by Dic His widow, in the imme of the 5300 sp Purnell can 1942 and hat here since the leading drive: Midget Auto }

Purnell was Sexson in the he. and his w at 217 Hendri

Cheek

In Tra CLINTON,

+ Herschel Che

day as Indis after winning

- at the annua

Cheek, an expert, broke yesterday to state champic captured the Lewis class e valley champ John Mor placed secon shoot, breaki Ruth Knuth, won the wom ing 98 of 100

Holland

In 10-Mi

NAZARETH —Bill Hollan second in the Speedway Me; day roared | other qualifie ture race at

Amateurs

| Moose deleate naings

Lattér Day Sain odist at Indiana

mound for the hits.

Additionc