Indianapolis Times, Indianapolis, Marion County, 1 May 1947 — Page 18
THURSDAY, MAY 1, 104i
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ITS TIDE
. . . you've never used anything like it!
TIDE is the postwar miracle you've been waiting for! Developed as a result of wartime research, Tide does what's never been done before — washes clothes cleaner than any soap, yet leaves colors brighter!. Expect to see something entirely different when you use Tide. Even the suds-/ook and feel different! And those wonder suds billow up instantly even in hardest water... form none of that disagreeable hard-water scum... leave no cloudy deposits on clothes or round the tub!
ONLY Tide vos ALL FOUR!
1. Washes clothes cleaner!
It's a real washday miracle, the way Tide gets the most stubborn dirt out of heavy laundry . . . even heavily soiled work clothes and greasy averalls! Tide leaves clothes free—not only from ordinary dirt—but from gray, dipgy soap film as well. That's why Tide washes cleaner! TL
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2. Actually brightens colors!
Tide washes away every bit of dulling soap film left from former washings . . . leaves dainty washable colors so thoroughly clean and fresh-looking that brightness perks up like magic! ’
3. Never “yellows” white things!
Turn to Tide for dazzling white washes that staylwhite, week after week! Tide can’t turn white things yellow, no matter. how often you wash them or how long you store them.
4. Gives more suds— prove it in your dishpan!
Tide gives more suds, faster suds than any soap . .~. washes dishes cleaner than any soap! Those amazing suds cut grease like magic . . . do a so much cleaner, easier job. No scum in the | water! No greasy ring round the pan! No cloudy = ilm on dishes and glasses! That's why they rinse and dry so sparkling clear—even without wiping!
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GUARANTEE
Procter. & Gamble guarantees 3 that Tide will do everything claimed for it in this advertise. - ment. If you are not completely satisfied, return the unused portion of your package to dealer, and the purchase price will be cefunded.
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ORKS EXTRA MIRACLES IN HARD WATER! OCEANS OF SUDS!
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