Indianapolis Times, Indianapolis, Marion County, 24 April 1947 — Page 18

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THURSDAY, APRIL 24, 1047

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From Procter & Gamble’ Great Laboratories.

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~ms TIDE ... you've never used anything like it!

TIDE is the most revolutionary washday help that ever came out of a package! Born of new knowledge gained in wartime research, Tide does what's never been done before—washes clothes cleanef, than any soap, yet leaves colors brighter! The first time you try Tide, you'll know it’s a brand-new product! Oceans of suds billow up instantly, even in hardest water! Those wonder suds Jook

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. different... they even feel different! : ; GUARANTEE : AD onwy Jide poks ALL FOUR!

satisfied, return the unused portion of your package 0 dealer, and the purchase price will be refunded.

I. Washes clothes cleaner!

Yes, cleaner than any soap made! Everything comes cleaner with Tide— even greasy overalls and heavily soiled

2. Actually brightens colors]

Tide is not only safe for dainty, washable colors; but actually brightens

work shirts! Tide leaves clothes free, soap-dulled, faded-looking ' not only from ordinary dirt, but from colors. Brightness perks up gray, dingy soap film as well. No soap almost like magic as Tide in the world can get your whole wash makes dulling soap film 3 as clean as Tide! disappear! You can see the 5 difference! ,

3. Never “yellows” white things! :

Tide can’t tfirn them yellow, no matter how often they're washed or how long they're stored. Tide-washed clothed stay dazzling white, week after week! A Hymosol Produed) »

4. Gives more sudsProve it in your dishpan!

Tidegives moresuds, faster suds than any soap in hardest water! Tide washes dishes cleaner than any soap! Those amazing suds cut grease like magic . . . do a so much cleaner

job. No scum in the water! No greasy = WD ring round the pan! No cloudy film =—— on dishes and glasses! That's why = they rinse and dry so sparkling clear!

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