Indianapolis Times, Indianapolis, Marion County, 15 April 1947 — Page 24

OLUTIONARY NO-RISK YCLOPEDIA PLAN WINS ACCLAIM

Volume One of the World- Famous Funk & Wagnalls New Standard Encyclopedia Given To Any Reader Sending In 10¢ Mailing Cost With Coupon Below

volumes before you decide to buy.

saying so, and that ends the matter.

hi- on IF DESIRED—26 MORE VOLUMES TO COMPLETE THE SET SENT AT THE RATE OF A BOOK-A-WEEK IN THIS UNIQUE LOW-COST CREDIT PLAN

We are now on press with our Spring 1947 Edition of the Funk &. Wagnalls New Standard Encyclopedia, which in previous editions sold over 15,000,000 volumes—an amazing record. | 2, latest 1947 Edition of the Funk & Wagnalls This latest edition, newly revised, we have allocated among the newspapers and magazines earrying our Spring advertising program. In accordance with this. plan, we have set aside 1,500 sets for readers of this 3 newspaper and now invite you to become the owner of a set—making you this extraordinary offer to enable you to become acquainted with the

‘We want to send you Volume I of the set with our compliments. ‘Merely send us 10¢ to cover our mailing cost—more as evidence of your good faith than anything else. This volume is yours to keep without any further obligation on your part. If, after examming Volume I, you want the rest of the 27-volume set, you may receive it at a ridiculously low, price through our book-a-week plan, explained later in this announcement. Or, if you want no further books, you mesly drop us a post-card

HERE IS WHAT OTHER READERS HAVE SAID AFTER RECEIVING THEIR FREE VOLUME ONE

“After examining the first voliime of your New Standard Encyclopedia, I believe it will be of very great value and convenience to me in my work as a publicity man and writer as it will save me hours of research. I am also glad to have it in my home as a reference book. It is not cumbersome or overwritten.” Mr. ].D.G.

“I think it is the greabst encyclopedia buy at this

price that I have ever heard of. I will be proud to add these 27 volumes to my library.” Mr. C. H.

“A highly satisfactory reference work, and one which should be in every home, especially where there’are scliool children. I am expecting many . years of service from these books, both for my ok daughter and myself.” Mrs. M. J.

~ “Am highly pleased with my first volume of the wFunk & Wagnalls New Standard Encyclopedia— think it is ‘tops.’ Like the size, the binding, the color, and know I will find it an invaluable source of information.” : Mrs. A: V.W,

“I think it worth three times the price I am paying for it, and look forward to much pleasant reading.” - Miss M. .

“I consider this the most satisfactory Encyclopedia for my use I have ever consulted. My two sons, 8 and 4 years Of age, respectively, and eager to learn, will soon begin and continue through the +] years to feast on its very jnteresting, w well-arranged and inspiring wealth of information.” Mr. W.A.T.M.

“As a teacher, I shall have many occasions to use this up-to-the-minute set.” .

* Mrs. E.R, E.

Here's How Your Set will Look When Complete: 27 Volumes — A Superb Home Reference Library

Some Facts Abs Tie Evorcircs

We expect to enclose with Volume I a small pamphlet giving the facts to show that this is one of the finest encyclopedias anyone can buy for home use—unsurpassed by any other at any price.

In the meantime, we want to give you a few of the facts printed in the pamphlet, 30 as to interest you in taking the trouble to send for Volume I.

The new Spring 1947 Edition contains over 52,000 subjects, covered in separate articles. Compare this with any other encyclopedia in the world. You will find that this number is at least 30% greater than in encyclopedias costing you up to four times as much as ours.

Each volume (comprising about 500 doublecolumned pages) contains ovet a quarter of a million words — over 7,000,000 words in all — which will give you some idea of the complete--ness of coverage of each subject.

* Each volume is as up-to-date as. human ingenuity can make it. In this edition the subjects have been revised to cover events of this last year,

.and each volume, as it goes to press, is brought

finally up-to-the-minute.” Our unique book-a-week delivery plan, bringing you the volumes almdst as they eome off the presses, makes it the most up-to-date of encyclopedias. Better still— later Yolumes, delivered to you during this Spring

This Year Alone Nearly 100,000 American Families Will Begin to Build Sets at a Volume a Week HERE IS HOW THE PLAN WORKS

Send in coupon below with ten cents in coin " or stamps to cover mailing cost of your free

book.

By return mail yo

New Standard Encyclopedia, in the edition you choose. This book is yours to keep as our gift.

If after reading and examining your free vol- ® ume you decide you do not want the other volumes of the set, merely drop usa line saying so, and that is all.

If, however, you DO want the other volumes at the extraordinarily low price we have set upon them, you will receive the rest of the 27-vol-ume set as they come off press—at the rate of two ‘volumes every two weeks until your set is complete. You pay no money in advanee; but only for volumes received, and AFTER they have been received.

SEND OFF THE COUPON BELOW AT ONCE! MAKE SURE YOU GET YOUR FREE VOLUME

EP IL Ea

aod E84 iL

receive Volume I of the

and Summer—will contain events which have not yet occurred |

Easy-Reading, Handy Volymes Editor-in-Chief of the original edition was Frank H. Vizetelly, the beloved “Viz” of radio fame, and the editor of the unexcelled Funk & Wagnalls New Standard (unabridged) Dictionary. Surrounded by a host of authorities in many fields, he brought this immense work into being. But the books are easy to read! Your children in grammar and high school can read them, use them with profit. Free of technical detail, abstruse wording and dry-as-dust-research specialist attitude—and free also of concise, overabbreviated, fact-omitting brevity — this grand encyclopedia will be your rainy evening companion for many years to come. And, in spite of their truly enormous contents, each volume can be held in one hand! Gone is the old-fashioned, bulky, cumbersome format— big, heavy books that easily drop and as easily break. Here is a new, streamlined, USABLE set that is attractive, interesting and handy for daily reference. L Nor does the almost incredibly low price we have set on the remaining volumes indicate the quality of matérials and labor that went into the _printing and binding of the set. We have used a high-grade book paper, cover board, and binding cloth, The printing is crisp and clear-cut, and the work of binding has been-done by one of the largest and best-known firms in the field. These

low price of the set, and the fact that you pay for it at the rate of only a book a week, our own pay-as-you-go plan therefore puts no strain at all on any pocketbook.

prise. You pay only $1.39 for the De Luxe Binding, plus 11¢ mailing cost. The complete set thus costs you only a small fraction of what other highgrade encyclopedias would cost you — and we want only the opportunity to PROVE to you that’ ours is unexcelled for your use. :

"A Choice of Editions

With this announcement we offer you a choice between our De Luxe Edition and our Library Edition of the encyclopedia. The De Luxe Edition, at $1.39 per volume, is bound in dark blue, leather-grained cloth, stamped in red and gilt, as illustrated here, with head and tailbands, and harmoniously stained page-tops. End papers and frontispieces are color reproductions of woodcuts by Hans Alexander Mueller, renowned artist in that medium, the frontispieces being a set of Woodcut portraits of American Presidents. The Library Edition costs slightly more ($1.89 per volume plus the same 11¢ mailing cost), and has all the features described above, plus a more expensive binding. The covers of this superfine

carat gold leaf, bright and untarnishing—making in all an extremely handsome and dignified set of books. ' “ You may have your choice of these editions in sending for Volume One, at the same 10¢ mailing cost. However, before indicating your choice of editions in thecoupon below, please remember the difference in price. And hurry! Fifteen hundred sets are not many for a newspaper. of such | large circulation as this one. First come, first

are first-quality books, as of.course you will soon see for yourself.

Unique Book-a-Week Plan

Our plan, which has been tested and approved by many thousands of appreciative purchasers, | gives you the books almost as quickly as A come off the presses. The first few volumes arg now on press. vor} ume I is delivered to you immediately. Two weeks later, unless you cancel your reservation after examining Volume I, the next two volumes are mailed to you. Two weeks after that the fol-

the rate of a volume a week.

| lowing two volumes are sent you, and so gn. You thus receive your volumes, freshly off press, a

YOU DO NOT PAY FOR ANY BOOKS I IN ADV ANEE—We enclose a bill with each | two volumes, which'you'pay within five days after |

receiviog. he books. Considering the i "BMRBMRBMOBAD

How much are the volumes? Here's the sur- |.

edition are in a tan linen-weave cloth, with red and black title panels, decorated with genuine 23 |

HERE IS THE VALUABLE 912- PAGE VOLUME | EVERY READER. GETS FOR 10¢

What Some Faviows People Have Said About These Wonderful Volumes

RAYMOND GRAM SWING Noted Regio Commentator: ’

“It is difficult to think of a more important single contrie bution by a publisher than the production bf an encyclopedia within the reach of the ‘ordinary’ person. In the past the encyclopedia has been a ree stricted privilege. So the New Standard Ency= clopedia has a great service to perform. Its publishers are to be commended for achieving the paradox of a work of reference, printed decently, and selling at a remarkably low price, which is a genuine encyclopedia.”

JOHN KIERAN ~ Famous Newspaper Columnist, “Information Please” Expert:

“I have looked over the volumes of the New Standard Encyclopedia and they seem to me to be very handy reference books. I look forward to getting a great deal of help from them. Their appearance is fine, too. This set certainly should fill a long felt want for those unable to purchase much bulkier and more expensive editions of other standard reference works.”

THOMAS MANN Celebrated Author, Nobel Prine Winner?

“1 have had a good look inte’ this rich reference work and am convineed that it will prove a very precious and helpful possession.”

DEEMS TAYLOR Noted Composer and Critic}

“I think you are open to congratulations. I have worked on three encyclopedias myself, and s0 know something about how they are put together. “I must say that the New Standard, considering its limitations of size and space, is an extraordinary achievement. Your biographical section is pare ticularly good in that it lists many contempo= rary names that are not to be found in other similar reference books.”

MAJOR GEO. FIELDING ELIOT Noted Military Analyst, Author, Commentator:

“The NEW STANDARD ENCYCLOPEDIA exactly fills my need for ready refer ence on a variety of subjects at home and .has indeed ene abled me to stay home in come fort and do some little odd jobs of wark—on an evening or a Sunda, afternoon—when otherwise I would have had to betake myself tc the office. $0 1 have already, a very definite reason for kindly feelings toe * ward you.and your excellent Encyclopedia

DOROTHY CANFIELD FISHER - . Eminent Educator, Critic:

“Living in the country, as I do, and aware as I am of the fact that the high price of the standard-size encyclopediz is prohibitive for most rural families and small-town li"braries, I am struck by the special usefulness of the smaller volumes and smaller price of the Funk ,; Wagnalls edition. They are within the reach of schools, libraries and families who never could have afforded the more expensive sets, and provide a most useful reference work for situations where i¢

served. Send off the coupon TODAY!

is especially needed.”

EE LA ee

Brooklyn 1, New York

WB ANB ANE HVE ANE AVE AVE AVE AVE HVE UNICORN PRESS, Authorized Publishers !

* I enclose 10¢ in coin or stamps, for which please send me Volume I of the Spring 1947 Funk & i

Wagnalls New Standard Encyclopedia in the edition checked below:

{] DE LUXE

Please also reserve the balance of a set for me in the same edition.

If I decide to cancel the yeservation aftgr examining Volume I, I will write you saying o, and {

‘0 LIBRARY,

weeks, and I will pay within 5 days after receiving them, at the rate of $1.39 per volume plus 11¢

mailing cost for De Luxe Edition (or $1.89 per volume plus same mailing cost-for Library Edi-

tion) —and that is all! Volume I is mine to keep in any event,

Name

- Address City, Zone and State..

- ~

{ there will be no further obligation; otherwise you may send/me two more volumes every two

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