Indianapolis Times, Indianapolis, Marion County, 28 November 1946 — Page 29

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28, 1946 “ards

"~ . a ‘ Spirit ace inant ar Christmas rom the looks e gayest and son in years,

year ago, the are the first

actually pro-

me. ed to shortfind no lack he cards this anquil scenes

village. Doves

1 tower of a

gns approaches a spills through

0W. A small :

prayer. And ‘0 tiny angels is the mesrerywhere, it's

etoe, the canMadonna and ng the most his year finds nore brilliant n ever before. a photograph Madonna and ue and gray » background. 1 Mother and

n a stained- .

appearance of

Used e first time, plastic covers And gaining rds featuring vhs. usual effects with suits of ade of feath1s cut in the candles with mes. . gentle humor 1 is a greater ards. tractive cards angels. One ing another's h. Two more s of paint and stripes on a Another looks sleep beneath bunnies, two s huddled be-

larly 3 on the pro- § cards were go. However, in regard to tion facilities ion of an unards for this herefore cauiristmas cards

e department that cards ly. To obtain all Christmas ed first class. distant states ell before Dec. al delivery no Assure delivery 7.

ated ome

vice 28.—Post-war 2 are so excited no tinsel ows to glam- # under the

gleaming, an enamel “jeting machine, Santa Claus

' prayers. 1arvel, which re from the

ply, cleans up ir in less than raulic action he wire tray 18. s closed and be washed, a ds hot water ting over the ater pressure evolve through for complete

Coffee to make eyes morning is a that will wake ing with sweet ously start the lating. zing performsvice that can cally to switch nd control apto a bullt-in

ics magically ehold accessobeautiful gifts ar era. Trans eal at a glance a8 brought and ick-me-ups for

d plastic glamn function of . These are | plastic magastunning en-

roof of thrillyments for the washable syn~ that faithfully esigns of fabuch less cost.

andles

holiday season, All be in short shortage of and tallow,

THURSDAY, NOV. 28, 1948

a a "

How to Flatter of Course, Men

A Man's Fancy

Just Cater to His Leisure Hours By NEA Service NEW YORK, Nov. 28—Gifts to rate cheers from the men in your life on Christmas morning will be those that cater to post-war leisure hours, flatter their fancy for gadgets or fill in wardrobe short-

ages. It will take careful shopping to turn up such scarce clothing items as shirts and underwear, but manufacturers promise you'll find a dazzling assortment of boldly designed, all-wool sweaters, shirts and socks in fire-alarm colors, and new rakish sports hats of roug finished wool. . Bright sleeveless sweaters team with lightweight wool shirts in muted blues, yellows, greens and grays to make gifts that will spike a khaki-weary ex-GI's wardrobe with the color he has been dreaming about, Waterproof Jacket Post-war synthetic fabrics display their talents in men’s clothing with a featherweight waterproof jacket that has a zippered closing. Designed by the Men's Fashion Guild of New York, the jacket packs conveniently into its own envelope that hooks over the belt, A where it can be anchored between | (Block's. rain storms. 2 2 = For men reunited with their fam-| ilies after a war-time separation, | Toiletries, always a popular gift games the whole family can play| with women, also find favor with by ‘the fireside are the number one| men, for statistics show that beig este tha: Sister ‘there = tween 50 and 60 million dollars father-and-son boxing glove sets were spent on men’s toiletries last which include a small pair for| Y®&I: : ; Junior, a big pair for Dad. Also| Since men enjoy using fraChristmas makers for the men are| SFaNces, Why not cater to their, dart games including a new varia-| masculine ego at Christmas time? tioh of the English ring toss which | Here is a quick round-up of sureuses a wooden board and rings in-| 'O-Please gift suggestions. stead of darts and miniature bowl- Although sets are still scarce, ing pins and balls. Lentheric, pioneer in men's toiNoteworthy newcomers In gifts |etries, offers a wider array this for sportsmen are collapsible alum- year than last—and even a brand num golf ball retrievers for fish-| NeW toilet. water. ing wayward balls from water haz- | In the pin money bracket is an ards; and numbered golf club head | “overnight kit” which holds Tancovers that hook securely to the bark cologne, after-shave lotion

tion.

A smart gift suggestion for the man who travels is a tailored kt of imported English-pigskin leather with saddle stitching, It contains Lentheric's famous Tanbark cologne and after-shave loCompact enough to ‘tuck into space.restricted suitcases.

Like T viletries

and after-shave powder. Because | it is so compact, this will be a particularly good remembrance for the man who travels a great deal. Up the price scale a bit is the new Fougere toilet water, an invigorating fern scent which is just making its appearance on toiletries counters. Packaged in a modernistic flacon with a goldtone stopper and clear lucite cap, it appeals to the man who likes a subtle fragrance that is definitely masculine. In the higher brackets, there is a new decanter set containing brisk Tanbark cologne and an after-shave lotion in an imported English pigskin leather case.

golf bag. i HA More new accessories are lightweight, waterproof game belts with zippered pouch for shells and nylon loops to carry game; floating cork handled boat knives; and a two-in-one glove which combines a cape-

skin slipon and a removable knitted By Their Wives,

wool liner. * For the Blade With travel an important item on his post-war agenda the motorist ; . : can better plan his vacation trip occasion in history,” new light is s with gifts designed for that purpose. by the Jewelry Industry council Notable newcomers are leather) Most of the gifts married men map cases with see-through win-

Times

and auto compasses that attach wo a nation-wide survey by the Elmo

the windshield strip. : Roper research organization. For the sophisticated blade, = a ¢ y be: . Rolletries gift wet Which includes taie, 1, L0¢ STd¥, according to Alber: E

Haase, executive director of the SiSel Shave lotion as eau de jewelry council, is “probably the cologne, may come encasec In a Spun gq, intensive and authoritative

aluminum ice bucket which is ready.

into American gift preferto replace bottles with cubes. survey E P

ences and buying habits.” | The Findings Some other findings of the survey

‘With a French Accent

In New York last May, a French Christmases.

manikin show, “Theater de a) ; a Ti A " . | least one every three months; Mode,” started a country-wide run) 20 per cént buy a gift at least every

| Three people in four (74 per cent)

—proceeds of which will help SUP- | month. Women buy twice as many| bands.

port French children who were injured and orphaned by the war. Every famous Paris designer, jeweler, boot-maker, glove-maker and! milliner is represented in the style-show-in-miniature, Roger Worth of the Paris House of Worth came here for the opening ceremonies held in connection with the show. And while he was| Most people (63 per cent) say they here he made arrangements for the | make up their minds" in advance introduction of Worth's nevest and on the particular article they in-

rarest perfume—Requete, Going Places?

gifts as men, and young people buy |gifts more frequently than their elders, Of all gifts given over the year's time covered by the study, about | one-third were of the “jewelry sonal items and 10 per cent household items.

It’s the latest in a series of Worth perfumes widely known in this country—among them Je Reviens, Dans la Nuit, Imprudence, and Worth's three flower fragrances, Carnation, Gardenia and Lilac. Requete is the first new fragrance from Worth in eight years, and it has been distributed throughout the country in time for Christmas giving. One of the most luxurious fragrances ever created, it is being! shown here by Strauss’. There's a de luxe presentation in a beautiful Lalique bottle ($50) and other presentations at $25 and $12.50, plus tax. .

“Tuck-In’ Gifts Are Plentiful

This year there are lots of in- 77 expensive’ answers to that Christ-| mas puzzler: What to buy as a| small remembrance for those | friends to whom you want to send! a little something more than a holiday greeting. Main floor counters are filling | with useful novelties small enough to slip in with the Christmas card. “a nn A Jule of stockings (if available) ; AN APPROPRIATE GIFT for frames » leataer addres pont | Wivone who travels is 3 distinctive For the glamour girl, there are luggage tag of lucite acrylic resin, beaded velvet headbands; scarves| The owner's name and address, or feooia: handkerchiefs. Bill clips,| |ettered in gold, safeguard bagsachet, barettes and sequin-appli-| | gage from loss. ques are a few other suggestions, ggestions The tags may be found in sparkling transparent plastic, or in

sure to please. opaque white or black.

Perhaps He Needs The plastic is practical for this

® urpose because it is virtually unA New Razor pup :

breakable, light in weight, and "What to give “him” for Christ-| unaffected by weather. smas? ‘Here's an answer. Just look| -€ut in oblong shape, the tags in the bathroom cabinet and glance| measure ‘three by one-and-a-half at his razor. Need a new one? | inches. A leather strap, attached You can give him an attractively! to each tag, is ingeniously depackaged set, consisting of a razor! signed to fasten through a series (which will give good clean shaves of slots, knotting it securely and for many years to come) and six neatly on luggage handles. extra packs of blades, all keen and - The tag, complete with letterready ‘for months of comfortable; ing, can be delivered by Christshaving. | mas if ordered this week, (Ayres ‘ip The:micromatie razor ir available! stationery department; Block's at rm Arug and department stores. luggage department.) .

Lucite Luggage Tag . . «

Husbands Get Only One Present Out of Every 10 Bought

| NEW YORK, Nov. 28.—With government economists and business {forecasters predicting the coming Christmas season as “the biggest gift

bands receive only about one of every 10 gifts their wives purchase, dows to keep maps visible but clean," , nci) declared on the basis|

are these: Nearly everyone (96 per {cent) buys at least one gift a year.

(buy at least one gift between

| More than half the people buy at| of their gifts for their wives, where-

store type,” 22 per cent being per- |

jf son. The epicure shops of the local * | stores do a land-office business each

cedar, peach and rose,

Survey Shows

Special

hed on American gift-giving habits

buy are for their wives, .but hus-

tend to purchase as a gift, while 31 per cent say they “shop around” in various kinds of stores. Reasons for Choice About a third of those who decided in advance on the particular article they were going to give {someone, revealed they had made the selection because they had been “tipped off” as to what the recipient would “like most.” About half as many said they had been informed of the recipient's “needs” in advance. Married men purchase 44 per cent

as wives give only 9.6 per cent of their gift purchases to their hus-

After their wives, married men {buy 11 per cent of their gifts for sons, nine per cent for daughters, | five per cent for women friends and | three per cent for mothers. i Married women give 20 per cent of their gift purchases to women |friends; 13 per cent to “new { babies”: 10 per cent to daughters;

{six per cent to sons and men triends account for two per cent,

Food Gifts:

Popular

Gifts of food seem to become | morg, popular each Christmas sea-

+ |

a magazine,

| In this category is a Delicacy of |

the Season club operated by a com- | {pany in the Catskill mountain re- | gion of New York. A membership in this brings a smoked turkey at Christmas, a Southern style smoked ham at Easter, an assortment of | plenic snack-tidbits on July 4 and, lin the fall, a package of smoked pork sausage and a whole strip of | Catskill mountain bacon. | That July 4 assortment, incidentally, includes six half-pound cans (vacuum-patked) of sliced smoked turkey, turkey pate and handi-cut smoked turkey—the latter for salads, sandwiches, ete. Single, turkeys or assortments. of the vacuum-packed turkey products may be ordered. as Christmas. gifts, 100.

A Warm Christmas Kor the Giftee

This 1s the first Christmas it will be possible to give a new electronic | blanket to “somebody special.” Now available for the first jime, {the new electrically heated blanket with the electronic control, promises to bring winter-long nights of warm comfort to the lucky receiver. Made with dn attractive ali-wool facing and a satiny rayon hinding, the electronic blanket comes in a

'selection of five colors—blue, green,

THE INDIANAPOLIS TIMES

¢ Sp— Ao G2 “

‘Magnificent, High-Fashion

480

Tax Included

* Black Persian Lambs . . . * Blended Muskrats . . . * Natural Grey Chinese Kidskins . . . % Natural Grey Squirrels. . . % Sable-Dyed

Three Payment : a artis

Squirrels . . . American Spotted Cats . . . * Hudson Seal-Dyed Muskrats . . . * Black

Persian Paws!

* Blonde Dyed Muskrats « « « Black Persian Lambs « « « ¥ Honey Beige Dyed Chekiang Caracul . . .

‘’

* Natural South

Styles . . . Gifts Supreme for

Daily Store Hours: Monday through Saturday, Y 9:45 ALM. to 5:15 P. M,

+288

Taz Included

* Ombre Dyed Indian Lamb . . . % Natural Lynx Cats . . . * Dyed Ameri can Broadtails!

Featured in Three Amazingly Low-Price Groups . . .

Tos Ineluded

%* Let-Out Muskrats in Fisher Silver Blue, Sable-Blended and Blue Mist . . . * Black Persian Lamb,

with Mink Trim...

% Brown Persian LamB . + * Platinum Dyed Unplucked Otter « « . % Silver Fox Jacket . ... % Black

Persian Lamb JackeN

4 ACA Ky

Christmas!