Indianapolis Times, Indianapolis, Marion County, 28 August 1946 — Page 3
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WEDNESDAY, AUG. 28, 1946
&
STRAUSS SAYS:
GOING TO COLLEGE
If we were in the habit of having Fashion Shou s— we certainl y—most positively would have included in our going-back-to-college presentations— a showing of CLOTHES FOR LITTLE TOTS According to word received from a reliable source: — at one of our leading universities—two-thirds of the enrollment for this fall are ex-GI's— and of this %—1;. are mayried—and of the 14 married V3 of those have children. (It's kinda involved the way it is | written here.)
After all a UNIVERSIT
“THE INDIANAPOLIS TIMES
is BASICALLY
TRADITION with a TOUCH of TOMORROW!
It consists, to be sure, of BUILDINGS often monumental in character. of spacious CAMPI— and STADIUMS of colossal capacities!
FLANNEL (wool and rayon) SHIRT—a * Donna Louise shirt —nicely tailored— shaped at waistline to fit beautifully. RED, POWDER BLUE, YELLOW, NAVY, 6.50
KILTIE SKIRT— of wool plaid— very smooth with its pleated back— smart side fringe— hugged to waist by buckled straps. 12.98
(In that order!)
The purpose of a university, to be definitive, is to impart special knowledge—and to advance knowledge generally—in cultural,
professional and scientific fields.
But more broadly—it is an enrichment to living! It expresses the sum total of the idealism of the Founders, the devotion and the talents and guidance of its statf—and the character and the quality of the students who have through the decades and generations come to it for education—and who have left with it the impress of their own
lives and hopes and aspirations.
Its heritage—with the urge of Tomorrow—which brings us to the topic of Clothes—Clothes for a University life— Clothes of Traditional Classic Distinction—softened with imagination and taste—capturing the Key of Tomorrow!
CLASSIC COATS — camels and tweeds— coverts and gabardines — Season Skippers!
SUITS — The famous Conniston— Shetlands — Gabardines — Worsteds.
DRESSES — cut with wisdom and ingenuity— as to win compliments — and influence friends. Wool jerseys — wool crepes — gabardines— are a few — and the colors are legion — with emphasis on tomato and cherry reds— soft pastels — greys and beige.
" SKIRTS — It can be stated with a note of
positiveness — that some of the smartest skirts on the college scene will have their origin in the Strauss Specialty Shop. PLAIDS bold and squelched — Clan plaids and regimental — FLANNELS —men's wear grey is very important— SHETLANDS — and TWEEDS — and the HOUNDSTOOTH CHECKS — Pleated all around skirts — some with fore and aft pleats— some with side fringes — and some fastened with huge safety pins.
BELTS — are the center of a lot of interest— and here are the most interesting specimens. Many of them are wide and studded with colored stones — or narow backs and wide girdle-like fronts—many with nail heads— and'huge intricate buckles.
The Women's Specialty Reps... Tid Floor
VY
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Shhauss # Gh
DOBBS — the celebrated Man's Hatter makes the smartest headlines on the scholastic scene— in carefully graded headsizes.
SADDLE OXFORDS and MOCCASINS — that have attained the devotion (the undying devotion) of every young woman who trods the campus.
BLOUSES and SHIRTS that include about every type that you could have in mind. —white and novelty cotton shirts— wool flannel shirts — clan plaids — flannel finishes —and plenty of round-neck blouses.
SWEATERS — include Shetlands, nylons, shakers, boucle knit and others. SLIPOVERS — casual and rib hugging — in plain colors and novelties — at 4.00 to 14.95. CARDIGANS in practically all colors— at 5.98 to 16.95.
SCARFS step into the spotlight for every possible use — there are crisp taffetas, soft chiffons — soft wool squares and silk ones— that spur the imagination for unique ways to wear them.
LUGGAGE — to carry all these interesting clothes to the campus and away on week-ends— includé travel cases — matched sets — make up kits — week-end bags — a wide and varied choice.
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