Indianapolis Times, Indianapolis, Marion County, 2 May 1946 — Page 3

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EXTRA! EXTRA! STRAUSS “DISCOVERS” CALFORNIA-1 READ ALL ABOUT IT EXTRA!

IT WOULD BE NICE for the purpose of this litte BUT WE DO KNOW . .. that Strauss AND INTO THIS hectic scene—a strange and

narrative—if we could start off by saying—that. Mr. ; "discovered'' California more than two oni) Wisjerg y isting and amazing talent— Durham and Mr. Gramling were in the California Gold” decades ago . . . when there was a barn on (an afiiay ie Sract:po g)ie J : : the Man's Store exercises its experianced and Rush of 1848—and that having had a bit of luck—or the site of the Circle Theater ‘oe . when v selective mind—{as it does in all markets). - otherwise—they returned to their first love, their moving pictures were terrible “flickers” . . . It catches genius at its high point when it flares like a native Indtanapolis—and opened a little store and comedy consisted of throwing custard signal—and it affiliates itself with California houses (in 1853)—at about where the Washington Hotel pies at cuties (and vice versa). that have the California spirit of originality, taste, NY now stands.’ ; Fh : - quality—who season after season—present the ultra in

gentlemen's clothes, in Leatherwear, in Sports and

And from then on since—Strauss has persistently and Leisure. Jackets, in Slacks and Sports Shirts—in

4 . % . BUT THE RECORDS of Max Durham and Mr. Gramling, . repeaYadly and increasingly discovered California Neckweor. snd kindred. Accessories. } : the original founders of this business—are not very down through the years— Footwear and Hats and Gift obijeats. A ” ; detailed. About all we know of them—is that they were _ ,,— ,———

AND PATRONS from far and near—DISCOVER and

rediscover California all through the Store—in ever

a couple of sincere young men—and that the store

LOS ANGELES has a tremendous concentration of

had a strong spark of life. wealth—it has the climate for a leisured life.

: It is very sports minded—very fashion minded—and in changing presentations—the California Perfections—the IT WOULD ALSO be nice if we could say—that someone recent years, there has been a rush among retailers to California Selectiveiin GENTLEMEN'S wearablpse— ~~ in the 80's from the Eagle—{that was the store's name the West Coast—that is colossal, tremendous—even

‘and in the WOMEN'S Shops—Sportswear, Slacks, Suits,

then) went to California in the great boom—when ." smothering! x . . | | the Santa Fe and the Southern Pacific had a "price Sail CoatszzSwimwoar ami Sunwear sod n the gos , : ] : war" —and carried people to Cal-if-for-ni-a for $1 ALL OF WHICH is to the good! SHOP—and in the "ME TOO SHOP {for little girh). ?

did maka the trip—our records do not record it.

PU DUrSon.: Maybe some Tron he Stores California—the West Coast—and Strauss—They're very close of kin! -. ~~~ ~~ 1

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