Indianapolis Times, Indianapolis, Marion County, 28 March 1946 — Page 3

28, 1946

THURSDAY, MARCH 28, 1946

STRAUSS SAYS:

.79¢ each S, eacl, S, each INTRODUCING —a new member in the Strauss family of Fine Shoes— each : ? PRESENT ED— at the New Store now—very soon! ‘ each OR : we RDLES, ; ; ginally J to 7.79 : f ANKLE FASHIONED OXFORDS nT 4 They augment and complement the pedigreed lines we carry. / & ns They will add to our resources in COMPLETELY COVERING ”” el , A THE FINE FIELD OF GENTLEMEN'S FOOTWEAR — affording a TS! greater liberality of choice — with the specialties and the techniques that our various honored shoe makers have ited developed through decades. now P.S. ; MEN'S FOOTWEAR—will occupy spacious quarters& ) Y \ OR in a Club Room setting on the BALCONY —It will be one of the most appealing shops in America! BUT... the fixtures haven't arrived . . . the carpets and other appointments are promised for the near future . . . sc TEMPORARILY ... The Shoe Shop - .3.00 will be on the now 5.00 SIXTH ow 7.00 FLOOR. ow 22.90 .++19.90 AHA 14.90 ot ——————— 24.90 ...39.90 , ....2.00 200 | "WHAT CAME FIRST— Cea 190 the- “Ankle Fashion” Construction— DOR or the Ankle Fashioned slogan?— (It's not really a slogan — see note below). RTS ; Nunn-Bush Shoes fit! The senior member now 1.99 of the Firm—has the making of the now 2.99 lasts under his direct supervision—He * he oes 3.99 has designed and developed and . now 4.99 refined the lasts to such a high degree tsa oy of perfection:that they occupy a unique are 2 place—in the Shoe world! 499 Nunn-Bush has always had a certain | ' 499 operation that is known as "Back Lasting." re, 299 It's rather general in the shoe industry— 509 but Nunn-Bush makes a rite of it— 00 : They do it so thoroughly—with so much ...2.99 | Lo emphasis and correctness and know-how that w.. 43.99 A Co the oxford is given a certain superlative « We os OB9 ' fit in the neighborhood of the ankle. i 11399 | x%%x OOR 1 , Customers remarked about the fit of the heel—came back for a pair of those "ankle fashioned" oxfords, as some 7 called them! "Ankle Fashioned" —it iginally ) 4 was the clue—the key to repeat acceptance jee 5. i XX X X gre ’ Taking the "Ankle Fashioned" verdict— Briain ; from customers—the lasts were n re-designed to further that fame and ) : comfort. The Lasts were shaved and : . sculptured and finished to give even | § ! smarter, trimmer, easier fit—and an operation was added—{something like | underpressing in the field of men's fine suits}—that gives the final superlative or : accent to "fashioning." 18.85 — ! * So—Ankle Fashion is not a slogan—It was 28.85 j built in from the beginning. But— * . ; 0 ; : 38.95 . when the realization came of. how highly NOTE PLEASE—NUNN-BUSH oxtords are 0) 85 and |] 85—with an : il Re . thy loed-bv- MN ow 3 LL L / . . . ‘ : 48.85 Lipa leie ~ “Autograph' line at 13:50. {These illustrations are typical of Nunn-Bush oa : took Ankle Fashioning and raised it to yi 67.37 . the highest point of perfection. styles that" you'll see soon, next door — On the Corner.)