Indianapolis Times, Indianapolis, Marion County, 23 December 1943 — Page 5

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Christmas Isn't Just a List (And You Have Only 8 Hours to Choose Gifts for Them)

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I T ISN'T the cold black and white list you carry with you that makes a Christmas. It's every individual on that list. There's Bobby and Sue, and Dad and Mom, there’s Aunt Mary and Cousin Bill, there's Baby looking forward to his first Christmas. Every one of them is an individual personality with just as many different versions of Christmas . .. but they all mean the same. For years have passed before, and years are yet to come, and ‘that sacred day of Christmas still will

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mean a warm and friendly spirit that lives on .. .and on... and ON!

We, here in Ayres Downstairs Store, will do much to make your friends and you have a merrier Christmas. See the thousands of gifts that remain in our ample stocks. It's so easy . . . it'sfun.. . and you'll save hours of precious shopping time, when you shop in this complete store on one floor.... And remember in this war year of 1943, you'll have a happier Christmas if you carry every last package possible.

Choo0s€ the Gift of Gif ;

...A WAR BOND!