Indianapolis Times, Indianapolis, Marion County, 18 August 1943 — Page 4

Forty is not necessarily an age . .. it’s also a fashion. A fashion for women who are mature but not old . . . young but not juvenile. We proudly present Fashions for Forty . .. or thereabout. .. fashions with a gracious dignity, a pretty practicality . . . carefully, knowingly chosen to do their most for YOU who are forty... or thereabout. \ : Bo

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COLLARS OF © MOUNTAIN SABLE! o FULL PERSIAN!

: - _e KIT FOX! e ; LH ¢ SQUIRREL! © AMERICAN GRAY : FOX!

In Style : Fur! FABRICS OF

FUR-TRIMMED = COATS

IN WOMEN’S SIZES

$5050

From our exciting collection of lovely fur-trimmed coats in women’s sizes, we show at far right a coat of 100% virgin wool and beautiful fitted lines. Lavishly furred with a mountain sable ripple collar and front strip. There is a genuine leather lining across the shoulders in back. In black. Sizes 85 to 43. 3

$30 7

A dress, slim and disciplined in cut, with good We sketch at right a superbly casual coat—the kind you toss and simple lines and a gracious dignity that on over suits—in fine and sturdy boucle. It has a large and time will not tarnish nor wearing dull. Touched lovely collar of Kit Fox, that frames your face. Well tailored Shanmingly snd hendy 85 ihe Shoulder Wilk with close attention to details and warmly interlined for ful swirl about the knees. In black. Sizes 38-44. ‘added warmth. Black, blue, gr ay. Sizes 35 to 47. _—Faghion Dress Department Other Fine Fur Trimmed. Coats at $49.95

~Downstairs at AYRES Coat Department ; ‘w-Downstairs at AYRES

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Kid Gypsy Oxford.

C. Black or Brown There is youth and loveliness in every smooth ° Kid U Throat Tie line of these Bestform Foundations. Made of gleaming rayon satin with a lightly boned front and a one-way stretch Jayoh satiy Insts back, With a rayon satin and lace brassiere that her Stiles, $4.50 to $6.00