Indianapolis Times, Indianapolis, Marion County, 14 May 1943 — Page 13
3 uo p A QUALITY MERCHANDISE ets... Get Ready for a Busy Summer
ONLY FIRST
A Boon to Wartime Bud
Picture of Fashion—IN COLOR! Men's Towntlad
Sports COATS
473
Cheerful clothes are the order of the season for 1943! Bright-as-the-season plaids, herringbones and checks—all handsomely portrayed in ALL WOOL! The three-button model Shown is absolute TOPS! Sizes 35 to
® "MAY DAYS" . ..
Handsome Style Hints
for a Cooler Summer!
Men's Smart
Sport SLACKS
Sleek, Air-Cooled Rayons and All Perfectly’ Styled for Smart Comfort!
® MAY DAYS" . A 98
Contrast your sports coat—it's the No. 1 fashion this season! Fine rayon poplins and gabardines, richly toned and fashioned by master craftsmen for proud summer wear! Sizes 29 to 42.
Assigned to ACTION at Work or Play!
Rayon Sports Shirts =e ‘P98
Here's ONE shirt with ALL the requirements demanded by active men! Comfort . . . easy, casual fit that gives complete freedom of movement. Good looking . . . rich, clear colors and neat tailoring see to that! Small, medium and large sizes! .
Men's Pole Shirts 98
A basque slipover shirt with blazer stripes in assorted coiors and styles. All sizes.
Cool Sport Shirts White: 13h S$9e
1.19 Cotton knit T-shirts in white Assorted weaves and fabrics only. Crew neck, short sleeves. in blue, tan or green. Short Sizes 34 to 486. sleeves, open neck. All sizes. (Colored at 49¢.)
PENNEY'S—Street Floor
Poplin Sport Shirts 1.98
With long sleeves, two pockets, open collar. Blue, tan or green. Small, medium and large.
As Gay as Summer Sunshine!
PLAY SUITS
* With Wrap Around 98 Dirndl Skirt! ®
One-piece shortie suit with full gathered skirt to match! Cool cotton striped seersuckers or spun rayon floral prints. Assorted colors. Sizes 12 to 20.
Extra Size Play Suits—
One piece style with wrap skirt in 49 striped chambray. Rose, blue and 2 aqua. Sizes 38 to 44. ®
Rp Misses’ Summer Skirts
Rayon crepe and poplin. Gored and 98 pleated styles. Assorted colors. Sizes 24 to 30. ®
Rrushed Rayon Jackets—
Smart beige or red jackets, fitted 98 style with tie belt. saddle stitching J on collar and pockets, &
Newest Sport Fashions! Rayon Gabardine
JERKIN SET
98
Jerking ave slated for a huge success . . . you'll wear “them for everything . . fro rom strolling to bowling! Skirt and jerkin type jacket of fine rayon gabardine! Nicly tailored. Navy, brown, maize, green, beige.
Sizes 12 te 18.
Op
Two Pieces—May Be Worn Separately, Toe!
Summer Sweaters Cotton novelty knits, string 98 knits, open weave jumbo knits. Long or short sleeves.
Women’s Blouses
Homes diese of woe ws 19 PC
, Styles. Stripes or plain Cg ors.
Color Cues to Style! Men's
JACKETS
® Plain i SR 90 * Plaid Trirn . Tops in summer style! Fine cloth front in rich solid tones, with tastefully bright plaid back, sleeves, collar.
Small, medium and large sizes.
Wise Penney Savings!
Men's Shirts, Shoris and Briefs
39¢ ea. Fine cotton shorts in smart stripes. Swiss rib shirts, with long tails. Briefs have y double panel backs!
PENNEY'S—Street Floor.
Tilustration :
Women's "Non-Rationed"
ROPIES
Cloths Top With Rope Solel
Jos
Perky colleagues for your Spats outfits. Open heel, toe play shoes in blue with multi-colored rope soles. Sizes 3 to 8.
Children's
WHITE SHOES
229
Pumps, straps and oxfords «all leather construction, A new shipment of styles, Sizes 816 to 11%; B, C, and D. (Sizes 12 to 3 at 249)
PENNEY'S—<Downstairs Store.
Worthy Togs for Long Hourg of Work and Play!
Women’s Tailored Slacks
298
Today it's as important to dress efficiently as it is to work efficiently! Good looking slacks, tailored with trim lines! Neat button side closing. Sizes 12 to 20.
® Tough Fabrics for Continuous Wear! ® Practical Colors or Bright Tones!
Women’s Extra Size Slacks— Expertly made of fine quality rayon crepe. But- 98 ton side closing, pockets. Navy, brown, blue and 4 green. Sizes 38 to 46.
Misses’ Slack Suits
Jacket type blouse—button side closing slacks 98 in popular poplin faiiles and rayon gabardines. 3
Two-tones and plain colors. 12 to 20, Sturdy Slacks for Girls39 15
Her first requirement for summer-—rough and ready slacks for work and play. Rayon gabardines in navy, green, brown and blue. Sizes 8
to 16 years. PENNEY'S—S8econd Floor
33 EAST WASHINGTON SL
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Take-It-Easy Styles for Time OF and Dress-Up, Too!
Men’s Summer Slacks
® Cool Weights in Rich Toned Rayons! 2 49 ®
® Free Action—and Smart Models!
Slacks to make comfort a fact, whether vou're lolling, dancing or holding down your desk! Cool weave, amazingly light, sanforized shrunk materials in stripes, overplaids or plain colors. Sizes 80 to 42. Men’s Washable Summer Slacks A fine selection of patterns and colors in this 49 group of fine quality slacks. Cool, comfortable 1 and sanforized-shrunk throughout, Pleated ® models. . Men's Rayon Poplin Slack Suits— Next best to your skin for unhindered, un- 90 burdened action! Light, cool rayon poplin & tailored to a natty, freeeaction fit. Bright, light shades. Boys’ Summer Fashion Favorites— ool-cs-a-breege slack suits styled to fil smartly. 49 Rich, sanforized-shrunk fabrics in blue or tan. 2 In-<or-outer shirts with layback collar. 6 to 18. PENNEY’S-—Street and Downstairs
=== Gonng rerica Boacy be # Simmer
COLORFUL Summer Fashions!
Boys’ Sport Jackets cot dl 90
Gay two-tones—smart enough for summer dress! Wool front in solid color with sleeves, back, trim in
bright plaids! Button front style. Sizes 8 to 18!
Contrasts for Your Jacket! Gabardine Slacks
$98
Hard woven gabare dines. 60% wool, 40% rayon. Blue or tan. Sizes 6 to 18. ,
PENNET'S —Downstairs Store
Fellers! It's Smart to Be Comfortable These Days!
Boys’ ‘Sport Shirts
98. 4-8
The No. 1 item for YOUR hew spring outfit is sport shirts—in porous, sturdy cotton slub weaves with open collars and short sleeves. And all in the featured golore ot the new season! Sizes
Boys' Blue Denim Overalls—
Bib front style overalls of durable denim, ' ¢ Reinforced at points of strain, Sizes 6 to 12.
Boys® One-Piece Play Suits
Banforized, blue covert play suits. “with long | e sleeves, long lege, Button front, Sizes 2 to 8. |
Gay Styles for Active Girls!
SLACK SUITS
® Solid Colors! ® Two Tones!
290
For you — YOUNG OF HEART-—these smart slack suits have been chosen! Beautifully tailored, jacket style shirt and matching, full cut slacks! Clever styles. Bright sport colors and smart combinations! Sizes 8 to 16.
PENNEY'S8-Second Floor
Smart and Practical for Sunshiny Weather!
Girls’ Smartalls
129
Overall-type with shoulder straps and two handy pockets, May be worn with a blouse , , , or withe out, for her share of sunshine!
Summery pastels or saucy multicolor stripes, Sizes 7 to 14.
Girls’ Rayon Crepe Blouses—
Smart short sleeved blouses—tuck-in style of cayon J DE ‘crepe or multifilament. Assorted colors. 8 to 16. ¢
Gored and Pleated Linge Skirtse
Girls’ lovely summer skirts in Maize, bie ed, nk, whe a com. B's