Indianapolis Times, Indianapolis, Marion County, 21 April 1943 — Page 2

WPB Prepares Drastic Simplification for All Civilian Goods. WASHIN TON, April 21 (U. P.). _ =Drastic plification of consumers goods—elimination of all frills - but stopping short of complete uniformity—probably will be underaxe sown reliable sources said toy. The far-reaching program is on ‘the desk of chairman Donald M. Nelson of the war production board. Action on it is expected after

Arthur Whiteside, new "head of WPB's office: of civilian supply,

takes: ‘over his duties later this week. |

Simplification of industrial products already has been undertaken by WPB on a small scale. Such products include baby carriages, farm machinery, feminine apparel, kitchen - and household articles, hand tools, incandescent, fluorescent and other electric discharge lamps, paper and plumbing and heating equipment. ~ Observers saw in the plan to simplify consumers goods in effort to YWPB to placate criticism that ‘givilian needs are being sacrificed unnecessarily to meet over-en-thusiastic military demands. Nelson recently took cognizance of this by announcing that .some elvilian products now frozen by WPB orders, such as refrigerators, : ‘would ‘be released. Supplies Itemized An advisory group of the office | civilian supply has submitted to the board a list of consumers goods

and a detailed report on existing|

supplies and demand. ~~ One of the foremost objectives ~ of the proposed new program, ofli- ~ cials said, is the conservation of “manpower. As a. result of 85 sim- ~ plification orders issued by the WPB in 1942, it is estimated that “10 per cent of the manpower in ‘the Industries involved was released for ‘war work. Comparable results are © expected from the proposed program. Simplification as outlined in the proposed program will endeavor to make repair parts for essential goods interchangeable. There has a effort to make military repair parts interchangeable. Under the new plan, flashlights, for ex- ~ ample, -would be simplified and standardized so that any fiashlight

| battery will fit any flashlight.

. The simplifi€ation program hopes ~ to achieve its aims by cutting out unnecessary sizes, types and models | = of a wide variety of industrial and 2 consumer products, it was under-

4 : Gas on Stomach

double your money back ~~ _ When excoss stomach acid causes painful, suffocal2 Ea ind heartburn, doctors usually oY tbe. th the. fastest-acting medicines known for tomatic relief—medicines like those in Bell-ans ets. No jazative, 8 Bell-ans comfort in 8 bottle

officials want none of it.

will have about 11 per cent less meat; 21 per cent less butter; 27 per cent less canned vegetables. But there'll be 30 per cent more chicken; 13 per cent more fresh frozen fruits; 57 per cent more margarine, Economists roughly esti-'\ mate that we'll have about 3° per cent more food than in pre-war years, but it will be staple, not fancy. Military and lend - lease requirements will take 25 per cent of the food this year but the civilian diet will be healthy and adequate.

#® ” tJ Flag ‘ Rationing American flags will be -

Foot Notes

Home Front ForecastSome Basic Foods Show Big Increase This Year

By BETTY MacDONALD : Times Special Writer : J WASHINGTON, ‘April 21.—If ‘there’s a knottier problem thanthat of feeding 30,000,000 civilian families, overseas allies, and the largest American army and navy on record, then harassed WPB

Under the present food management plan, civilians this year

manufactured in limited numbers, but there’ll be enough to go around on Flag day, coming up on June 14. However, WPB has ruled that theater and advertising banner-making will be eliminated. Church and fraternal flags will also’ be limited.

Clever garls are using white pique bows, pompoms, grosgrain

IA

== 1 LL

[GARDENING HITS

ribbons, non-critical buckles to dress up their basic shoe. Gay hats and gloves are also “pickups” for the dark-toned war-model shoes. Many shops are considering the possibility of a shoe repair service in their stores, or the establishment of a clinic for old shoes that might be salvageable.

of buying a brand-new pair of white dressy pumps with her precious No. 17 coupon, shoe dealers are suggesting non-rationed play shoes for graduation. Others offer to dye the white shoes after they have been used. ” 2 ® 8 # ®

Wool at War | ; \

About 200 pounds of fleece is needed to keep each American soldier in warm uniforms and blankets, so housewives are urged to take care of the wool they have on hand. Come spring, and ‘the moths go to work, home economists announce. Therefore, know your enemy and rout him out before he starts boring from within. Air your woolens, brush them to kill moth’ larvae. Use plenty of naphthalene to discourage larvae from feeding; seal blankets and

To help the sweet girl graduate this year with her problem:

Odds 'N Ends

mum price ceiling. .

woolen garments tightly in containers for the summer.

- Whale meat may be on your menu soon, as fishermen begin the search for these mammals to supplement the meat shortage. One whale yields about 15 tons of meat. . . . been eliminated from knitted underwear to save time and labor. . « » There’ll be more “strike anywhere” matches on the market. . The 1943 spinach pace is now under a dollars and cents maxi- . Ski Shoes will be rationed.

The rayon stripe has

THE PATRIOTIC WAY TO HIRE YOUR HELP

patriotic way to lure domestic help is illustrated by this classified ad appearing today in St. Louis newspapers. - “Girl or woman, two in family, for laundry and general household work; week day hours 9 to 7; all day Thursday off; Saturdays and Sundays 9 to 12; wages $13 per week plus $26 war bond every four months.”

— MONUMENT CIRCLE—NEAR CIRCLE THEATRE mmm

Ladies’ Spring Handbags FOR THE “EASTER PARADE”

A very large selection of pastel shades and various patterns to match your Spring frocks.

ST. LOUIS, April 21 (U. P.).—The|

Please Protect Others’ Property

AN APPEAL for victory gardeners to take personal pride in their gardens’ appearance and in their ability to turn land back to property owners in better condition than it was received was made today by Harry A. Peterson of the OCD victory garden committee. Mr. Peterson pointed out that a few persons using someone else’s property: have destroyed things the owners had put there for a purpose. In some instances gardeners have cut down trees and dug up wild flowers and bulbs planted in woods close by their plots and taken them home. “The user should remember that those things belong to the owner,” Mr. Peterson said. “Removing them should be done only with the owner's knowledge and consent.” \

2 WOMEN ATTACKED:

Priced at $2.256—$3.00— $3.98—$5.00 =)

Also a large selection of Buxon and Princess Gardner Ladies’ Bill Folds. 00

$ and up | In All Colors Other Bags of

different styles to select from.

E. J Gausepohl Co., mc.

The Luggage SHOP of Indianapolis

women within an hour last night. One woman reported that she was

her bedroom through a window:

When she turned on the light he struck her in the mouth and fled.

the door of her home.

OFFICIALS IN PLANE

out from the air. Defense officials from Green-

be piloted by Robert J. Rentz, com-

SAME MAN BLAMED

The same Negro was blamed by|S police today for two assaults on|E

awakened by a man who entered |g

castle will be aboard the plane to|s

As Patrolman William Marks and |E Carl Kimberland were driving in the |S 700 block of N. Illinois st. in answer |E to a call, they saw a man struggling |S with a woman in the street. When |= they got out of their car he fled.|3 The woman had been dragged from |=

TO VIEW BLACKOUT. |

Army and civilian defense offi- |S cials will take off in a troop carrier |= plane from Stout field tonight to |Z observe Putnam county’s test black-|&

ALL-TIME PEAK

Gallup Poll of Shows That 21° Million Families Will Plant.

By GEORGE GALLUP

Director, American Institute of Public Opinion

PRINCETON, N. J., April 21. — The food shortage and educational work of local victory garden committees throughout the country have since January encouraged ape proximately 2,000,000 additional families to plan vegetable gardens for home consumption this year.

In January a survey by the institute showed that 19,000,000 families planned gardens for the spring. Today the number has increased to the point where an estimated total of 21,000,000 families plan to “dig for victory.” The national acreage to be put to all such gardens this year is estimated on the basis of the latest institute survey at 7,500,000 acres.

Survey 48 States ' The institute, through a staff of field reporters in the 48 states, questioned people in all types of communities to find whether they plan a vegetable garden this spring

and whether they had one last year. The following facts emerge: In 19041 there were 14,500,000|s

number increased to 16,500,000.

since January and of almost seven

Pearl Harbor. Plots 20x25 Feet

square feet, or a plot 20 by 25 feet.

and including rural non-farm areas,

an acre,

The greatest number of gardens will be in towns and villages under 10,000 population.

estimated number of

munity:

Farm areas . 6,500,000 10,000-100,000 ee-ee 3,500,000 ! 100,000 and over soa ese.

21,000,000 South Leads

By geographical sections,

states come next. s

N. Eng. & M. Atl. ....., 5,000,000 E. Cent. .. eesees 4,000,000 Ww. Cent. *esscecsensencee 3,000,000 South $es000000000000000¢ 6,500,000 Far West ...co ce0eees.. 2,500,000

families that had vegetable gardens = for home consumption. In 1942 the &

Today 21 million are planning|c gardens—an increase of two million |S

million since the summer before:

According to the survey, the aver- |S age size of garden plot planned this E year in cities of 100,000 or more = population will be approximately 500 |=

In towns or cities of 100,000 down to |E

gardens will average 40 by 95 feet, or |5 3800 square feet. Gardens.on farms |g will run to an average of about half |S

Here is the|S gardens = planned throughout the country ac- |S cording to the size of the com-

Towns under 10,000 ...... 7,500,000 |=

. 3,500,000 |

the |B South leads the list with the largest |= - number of gardens planned. New |: England and the Middle Atlantic!S

Today’s survey likewise finds that = an enormous number of American |= families plan home canning this|S year of fruits, vegetables or other |E preserves. The total amounts to|E

Sausage will be reduced in point vilue évén more than it was two weeks. -ago.- So will cold cuts and butter. The OPA also has announced that ration book 3 will be mailed to individuals in June. The distribution is expected to be completed by July 21, Soup Points Drop

Point values of all frozen fruits and vegetables and of all rationed soups—canned, bottled and dehydrated—were réduced sharply by an order effective at midnight last night. Simultaneously, blackeyed peas were made ration-free, Point values of frozen foods were cut more sharply in the commercial container sizes two to 10 pounds than in the smaller domestic sizes. The new and old point values for the most popular container size of frozen fruits, weighing 16 ‘ounces, were reduced from 13 to 6 points. Frozen Fruit 6 Points Values of frozen asparagus, green and ‘waxed beans, lima beans, corn, peas and spinach were reduced from 13 to 6 points per pound. All other frozen vegetables in the smaller sizes, including baked beans, were cut from 8 points a pound. to 4. In commercial sizes of two pounds up to and including 10-pound sizes

Hamburger Points to Rise: ‘Other Foods Are Reduced

WASHINGTON, April 21 (U. P.).—Although it is of humble origin and only recently given dignity, the hamburger will require still more ration points when she new meat list is issued. The OPA claims that: the quality of the product has Sdvenatel markedly and that its value—five points per pound—is “two or tare { points lower than for other meats boasting no better quality.”

vegetables were given a point value of 4 points a pound. In domestic container sizes, the basic point value of frozen juices was reduced to 4 points a pound, and of frozen fruits and vegetables, to 6 points.a pound. The point value of both household and commercial canhed and bot: soups was reduced from 8 points a pound to 6 points—except for tomato soup which was cut in half to 4 points a pound. The

point value of dried and dehydrated |S

soups was cut in half and the number of weight classifications reduced from 8 to 4 points a pound.

VIRGIL HUNT JOINS FACULTY AT I. U.

DANVILLE, Ind. April 21 (U. P.).4

Normal college, said ‘today he had resigned the post to become a mem-

Indiana -university.

grees at Indiana university.

wi eR XW

ee hd

25,500,000 families, as compared to

year.

i

22,000,000 who said they canned last |=

all frozen fruits, fruit Juices and

| B

—Virgil Hunt, president of Central |E

ber of the science department of |:

Mr. Hunt, who once held the = distinction of being the youngest|s college president in the nation, is|Z 31 years old. He is a native of |;

Oakland City, Gibson county, and |: , |received his A. B. and masters de- |=

He came to Central Normal in|§

1937.

Sg 4

NAPE

DOWNSTAIRS .~AYRES “Individually Yours”

Cutofit | ©

Jersey=Knit

Rayon Underwear

29° 6c

Regular Size Extra Size

Cutofit—plain jersey knit rayon underwear by Dutchess, the label that stands for fit, fine quality, beauty and low price! Choose long-wearing, neatly tailored vests, panties and stepins from this new assortment of Dutchess underwear! In regular and extra sizes. Knit Underwear Department, Downstairs at AYRES

WHITH in I J

AYRES & DOWNSTAIRS STORE

Daytime

Presses

For Easter Giving

53) 0 $4.98

Washable rayon dresses charmingly de- ° signed for duty on the home front! Beautifully tailored, finely detailed and slated for practical and pretty success from the

kitchen to the movies!

They're perfect

for Easter giving . . . and perfect, too, for Spring-through-Summer wear! We sketch just two of many, many new styles!

Left: Softly cut rayon french crepe especially designed for women who are hard to fit. White prints on prettily colored grounds. Sizes 35% to 51%.

the waist or styles.

Right: Washable rayon shantung in button: to

coat

Choice of attractive monotone prints in red, blue or green. Sizes 14 to 20.

—Daytime Dress Dept., Downstairs at AYRES

0

This LITTLE Card

If Your

51 Monument Circle—Near Circle Theaters

LW eR SE

EVERY MOR

hy,

NING

LT

air base.

TOASTERS POP TO MAKE MEALS RIGHT * dil

HOUSEWIVES KNOW FROM COAST TO COAST(™p

SS

* TASTY TOAST MAKES RATIONED FOODS GO FARTHER...TASTE BETTER

manding officer of the Stout field :

Card Is NOT In Our File

Just come in to our downstairs hosiery department and give us your height, weight and foot size, and our trained sales people will £ill out ‘your fit-indi-cator card which may also be used for future reference.

Whi

‘about

your own

personal

Correct Foot Size and Leg Pattern

in PROPORTIONED-FOR-FIT FINE RAYON HOSE

stockings 108 FOB Sheermode

XIW

pormo

IRREGULARS

BUY NOW

le You Can

$

~ Obtain the MORE SHEER Quality

Why buy stockings. carelessly and have the beauty of your legs marred by stocking wrinkles at the ankle the other fit Pah listed at right? You needn’t! There's a pattern in Sheermode Proportioned-Fit Rayons that will fit you as if it were made for you and you alone! . . . then youre fitted for Sine : :

or any of .

em— ATE WEIGHT

Tells a BIG Story

Exclusively in Indianapolis at Ayres’ Downstairs

If Your Card IS NOW In Our File

Then we have your record for perfect fitting stockings, .which you have ¢njoyed in the past when wearing other kinds of Sheermode hose. If you can't come in, phone or mail us your order.

IS YOUR .. - RAYON HOSE FIT PROBLEM LISTED HERE?

® Stretches! ® Seams Twist! ® Binds at Top! ® Bags at Knee! ® Tops too Loose! o Wrinkles at Ankles!

} THEN, by All Means: Consult Our Perfect Fit Service for

£1 is