Indianapolis Times, Indianapolis, Marion County, 17 February 1943 — Page 4

~ Familiar to every American motorist, G-E Mazpa

HE SECOND FRONT is a fighting front, You will find it in North Africa, in the islands ' of the Pacific, in the air over Europe, or wherever men in uniform are on the attack. They fight with weapons, not words—with a destroyer’s guns, with an infantryman’s grenades, with a marine’s bayonet, or with their bare hands, if necessary. They are prepared to die fighting, and many do just that.

The third front is the home front, and that’s

where we come in. Our principal weapon.is hard

work, no'matter how we may dress it up with exciting phrases like ' “scientific genius’ ’ and “soldiers of production.” The third front is tremendously important, but when the chips are down it is the “fighters” on all fronts, the men who are prepared to die, who must win this war. We know that. But what we must remember, every hour of every day, is that the third front can Jose the war—and that makes it important. In action on the third front General Electric has

‘the equivalent of 12 army divisions—175,000

trained workers who recognize hard work as their weapon and are determined that our men on the fighting front shall not be defeated. There are ‘50,000 women and 125,000 men in these modernized, fully-equipped divisions. Their battleground is more than 35 million square feet of manufacturing floor space in G-E plants in 75 different ' communities. From these 800 acres, sown with

thousands of machine tools, come turbines, generators, motors, ship-propulsion gears, searchs lights, radio equipment, aircraft instruments, incandescent and fluorescent lighting, gun mounts, directors, superchargers, plastics, gunfire control for ships and planes, and many strange devices that have no name, simply because there hasn't been time to think of one.

Every time an American military or naval unit moves into action, some piece of G-E equipment, some example of G-E engineering and research goes along. Thus the third front, which.cannot win the war, is doing its best to make sure that the men on the second front will win. And General Electric is doing its best to make sure that the millions who are moving up to fighting fronts, among whom

- already are almost: 25,000 of its employees; are.

given the weapons they are using so well. In 1942 these 12 divisions produced a billion dollars worth of war goods, although we realize that dollars as such are inadequate to measure the worth of that fighting equipment. That record will be broken in 1943. And, when the men of the sec-

‘ond front come marching home, the machines and

the skills and the experience and the determination of the third front will go matching on into the futdte, to build and inhabit that better world

for which our war was won. That will be a real

‘victory, and a real peace. GENERAL ELECTRIC COMPANY, SCHENECTADY, N. Y,

% In the next 10 minutes another American plane will be built. General Electric helped America’s aircraft industry to build it and test it. General Electric will help

to keep it flying.

% No ship or plane or tank or company of soldiers goes into battle without radio.

% American industry will launch more than two thousand ships—a ship very 4 hours 3 ro 19431 Many of these will be driven by G-E turbines,

all-glass, sealed-beam lamps mounted in our big bombers isgs jase sae landings on dak Siange st one kind of:

matic blanket, help to keep American fyersc able and efficient on high-altitude bombirg