Indianapolis Times, Indianapolis, Marion County, 8 February 1943 — Page 17

: Vos Pop, WFBM., | 10nOavsicaas of Americs, Theater, 8:30—Spotiight Ban Bands, H. i By ‘VIRGINIA NIA HATFIELD

| { “RADIO FEUD: “The best tunes

of all move to Carnegie hall; yes, the best tunes of all move to Carnegia hall”—that’s the teaser heard up-to 12 times on “Information Please” and Ray Kyser’s “College of Musical Knowledge” during the

as ‘irritation’ ad- Z

past few weeks. It's what's known : 3

eb “including ? me, for an ansswer as to what it's all about. That information was not available for publication til announced

on the “Informa- Mr. Hill

. tion Please” program last Friday.

¢ The gag line was an advertiseMent: for “Your All-Time Hit Parade,” which will take the 7:30 ,m, Friday night spot, held by “Information Please” starting this ay. The program will originte in Carnegie hall. This Wednesy night thé announcement will be made on Kay Kyser's program. Frigid tones and sarcastic reMarks by Clifton Fadiman on the “Info” program were entirely repreSentative of the attitude of Dan Golenpaul, owner, toward such advertising, . Before the last two aPPeathnces of the experts under the sponsorship of the American Tobaceo: Co... Golenpaul filed an’ injunction to restrain the company, NBC, and Milton J. Cross and Basil Ruysdael, announcers, from further use of the teaser, Justice Bérnard L. Shientag in the New York supreme court on Jan. 28 denied the motion for the temporary injunction. A suit, filed by , Golenpaul, asking $100,000 damages

‘will be taking the rap.

ident of American Tobacco Co, and

sponsor.

being exaggerated and that they, as

can go with a sales approach. On the other hand, the broadeast-

granted pleasure while listening and that: the radio stations are under “moral obligation to protect them from sudden vocal and sound effécts onslaughts.” ~ As a final word, the broadcasters say that they, in the final account, In other words, the advertiser may drop the “irritation” at any time he pleases, but the stations are left to absorb the public reaction. Heavy users of “irritation” plugs in radio are the American Tobacco Co. (Lucky Strike and Pall Mall), U. S. Tobacco (Model) and Lever: Bros. (Lifebuoy). Lucky’s ‘lines have been the auctioneer yodel, war” and “The best tunes of all.” Other examples are Pall Mall's “Hey You, Hitler” and “Modern Design”;

‘el’s “Oink-Oink”. lines.’ 2 8 =» DRAMATA-NIGHT: Pirst of the guest start to appear onthe new “Ceiling Unlimited” series at 6:15 o'clock tonight will be Ronald Colman. ... - The program will present dramatizations of aviation stories. vied “The Perfect Tribute,” story ef the Gettysburg address,” will be heard on “Cavalcade of America” at 1 o'clock, WIRE, with Elliott Nu-

gent. in the leading. role.

“uy, R.

Yes, ‘WISH is

with the News”

WISH proudly presents the outstanding: New Service in this part of the Country. For years, "H.R: Gross With the News'" has ~ been the leading feature with audiences. of WHO, Des Moines, and WLW, Cincinnati. Veteran newspaper man, veteran News Bureau Manager and veteran of the European Battlefronts, Mr. Gross interprets the naws clearly, authoritatively and- interestingly. "Tops"

Gross

for NEWS, too.

10:00 to

23 Sp

Presented Monday Thru Saturday at:

6:30 to 5:45». 4

by LS. Hes & CO.

6:30 fo $45 nN by American States Insurance Go. and

American she nie isaranee Co. |

STATION

1045. PM

charging violation of contract, still

“In announcing his decision as tol ithe injunetion, Justice Shientag| | stressed the point that the frrita-|| tion of “Info” listeners on the re-| peated use of the teaser would tend] to be directed not so much against: Golenpaul as against the program's].

This suit has stirred once again the battle between advertisers and]. critical broadcasters on the value of |. “irritation” advertising. The adver=| tisers contend that the results are|

Specialists in gauging public reae-| tion, ought to know how far they|

ers point out that they believe the #lradio audience deserving of some] R # consideration in the life of being

“green has gone fo]

Pepsicola’s “Nickel-nickel” and Mod-{

sv®o femme stan a

53 es

STAIRS

WITH A COLD, TO: STAGGER DOWN=

TORN

: aT GUT UE NOUR 5 J NESTERDAY! 2 LIKE A WOLFE AND ASKED FOR. SECONDS! NOU CAN'T BE J.

NE SICK, W

ITH ENOLGH

TITE TO CHEW THE RIGHT OFF A: iy

: MAILMAN'S SHOULDER

Su Rea u. & SAT. OFF.

THIS EVENING

RADIO PROGRAMS

(The Indianapolis Times is not responsible for Inaccuraciés in program announcements caused by station changes after press time.)

WFBM 1260 (CBS)

WIBC (Mutual)

WIRE 1430 (NBC)

| Ko 1310 (Blue Network)

4:00 Madeleine carroll 4:15 Service Sta 4:30 Are U a Gentus?. 4:45 Ben’ Bernie

5:00 John B. Kennedy bik Eons Sing ee 5:45 na Forbes

198 Amos and Andy Ceiling Unlimited Concert Miniatures Concert Miniatures

ans 20 te @ sa

Musie Interlude Sunshine Girls Sunshine Girls Turf Bar Time

Cocktail Time Charlie Cook Jack Armstrong Capt. Midnight

Fulton Lewis Jr. Jim Shelton Loné Ranger Lone Ranger

Girl Marries Portia Plain Bill Pront Page Farrell

Romantic Melodies Dial & Dance 10-2-4 Ranch Dick Reed

Fred Watite World New. Symphonic “swing Ralph Knox

Vox Pop Vox Pop Gay Nineties Gay Nineties

8:00 Radio Theatre Radio TI Radio TI Radio Theatre .

Screen Guild Screen Guild Blondie 9: 28 Blondie

10:00 Gilbert Forbes 10:13 World Today 10:30 Sandman 10:45 Sandman

5385358

Cal Tinney Spotlite on Rhythm Bulldog Drummond Bulldog Drummond

Gabriel Heatter Neighborhood Call Szath-Myri Presents Szath-Myri Presents

|Raymond Clapper 208

News

A-Z in Novelty Jack Ream Indpls. Symphony Indpls. Symphony

Cavalcade Cavalcade Firestone Firestone

Telephones Hour Telephone Hour Dr. L Q. Dr. 1. Q.

Contented Hour Contented Hour Ft. Harrison Pros: DePauw

John Morrow

Starlight all - Starlight Trail

The Sea Hound Hop Harrigan Sportsman Club ¢ Merry=Go-Round

Terry & Pirates Star Parade

News Parade of Bands

Major Hoople, Major Hoople

News Tee Caspér—Sports

Earl Godwin Lum & Abner True or False True or False

Counter-Spy Counter-Spy Spotlight Bands Spotlight Bands

Raymond G. Swing Ga Fields Dance Music Sports Round-Up

News & Music Songs .of Islands Honored Music Honored "Music

11:00 Strikes wi Spares

11:13 Night W 11:30 Uncle Sem 11:45 Tommy Dorsey

rts Aces Star Parade Old Reframs Old Refrains

TUESDAY PR

Music You Want Music You Want Tropical . Serenade Tropical Serenade

OGRAMS

News Service & Swing Service & Swing Service & Swing

WPBM 1260 (C88)

WIBC 1070 (Mutual)

‘WIRE 1430 {NBC)

WISH 1310 {Blue Network)

rly Birds 28 Eerly Birds

Little Jimmy

/{ Little Jimmy 1Ranch Hands Li

Linda u “ Judy Perkins

Utah Trailers

JJ Dawn Patrol

Dawn Patrol

World News Musical Clock {Musical Clock Musical Clock

For Service Men Morning Reville

News, 3 ornin a Morning Man News

“Time With Musie Mrs, Parrell rs. Farrell jeland

News Roundup Pp

Up &

Musical Clock

Shopping School Shopping School

Breakfast Club Breakfast Club Bréakfast Club Breakfast Club

9:00 Valiant Lady

38 Sorts an : ne 9:45 Bachelor's Children

Mel Bteele Me] Steele Friendly House Friendly House

Merry Melodies The O'Neills Helpmate Lone Journey

New. Hy mt singer Baby Institute Gene & Glenn

10:00 Mary L., Taylor 10:15 Second Husband 10: t ‘Horizon 10:45 Aunt Jenny

Priendly House Ethel R. Willitts Uncle Sid Harpo & Tiny

Road of Life ? Vic and Sade : Snow Village David Harum

Breakfast at Bardi's Breakfast at Sardi's Women in War . Al and Lee Reiser. '

11:00 Kate Smith 11:15 Big Sister 11:30 Helen Trent 11:45 Gal Sunday

12:00 Noon Tunes 31 Ma Perkins 12:30 Farm Circle 12:45 Farm Circle

1:00 Dr. Malone

18 Goldhergs

Ranch Hands Howard Carlson Jimmy Hi Sailor

Indiana News Hoosier Farmer Farmers Digest Memory Time

Song Birds jong Birds Pioneer 3ons Pioneer Sons

Sam, at War High School Hines

| EATitorially

Livestock porta Farm & H Wally Nenrling John Morrow

Music Medley Linda’s Love

| Hearts in Harmony Edi

tor's Daughter

High School RT Pictures Farm and Home Farm and Home

Baukhage People’s Man Drug Program U. 8. Army Band

U. S. Mystery f Victory Hour Victory Hour

Band |

2: 45 School ps the,

Sunshine Special unshine Special ailey & Trailers Bailey & Trailers

Mary Marlin Ma Beriins r Young Happiness

rion Downey aries Re

11 Wake »

3: 8:30 Rhythm ? Lies 3:45 Peppe Landeros

Harps & Tiny ny Hoosier. Home Jimmy’ ‘Dickens

Backstage Wife Stella Dallas Lorenzo Jones Widder Brown

Club Matines ' ub Matinee nd Sea & -Alr nannounced .

Ain Madeleine Carroll 4:30 Ars U's Gents?

Music Interlude Sunshine Girls

4:45 Ben Bern

Sir) Marries Plain Bill

Su hine Girls Turf Bar Time

| Front Page Farrell

WLW. MONDAY PROGRAMS

e Sea Hound Hop Harrigan risman Club [erry-Go-Round

5 :16—Unsnsounced

i :18-Gre or Biemer g

owell hours

avalca = Nos of

he 9:00

TE.

‘11 a oice of vs vrs ~Telephahie our . J 1 ciephon 30=Dr. 1. Q.

L DE ete 4

e Hoyr .

v:I5—Conte tenied

-Hettnits Cave its Cave

x Apri Bs & Anse Atoots

10: :00—Road of

“TUESDAY PROGRAMS _

Life

5 SUPERMAN

AR SN A TRIER SN

THEM. BUT AS THE WHEELS {ARE ALMOST |

LI'L ABNER

THAT MONST rrr ’ IT GRABBED THE | GIRL AND RAN OFF { WiTH HER, ROARING IN BEASTLY RAGE!”

NEA SERVICE, INE.

til

\ \

IT WAS TH 2 CURSE. OF THE &{ DROOPING:-

HAMS

1SAY THERE Sn SE!

Fae Oe Pe tuce Syndisass. Reg. U.S. P30 OR — AN rights

TALL HISSELE

-« BRONZE LEGS

1s THE. ONLY KIND

THE IRON MEN

ry 7

LADY TK IN ‘FLIRTING WITH I)

NOW m D

LITTL EAVER ie

4 OH. YELL, THE THERE'S NO THAT, PAUL.

WE WERE FURMSHED GERMAN C\GARETS BEFORE. THE RAID

THEY ETaND

- TFRWILMAMS .. 28 —By Jerry Siegel and Joe Shuster

P SAIL BE UNUSUAL, Mists. Su TS ha PERFECT | |CLARK BURSTS COM CRASHES INTO TH ONE BULS THAT ILLUMI 3 THE TUNNEL. a ;

DO YOU NEED NY BRUSHES ?

PLEASE GO AROUND TO

-pES-0

BesSipde idl ER

BRO Eeos

din

‘BOOTS AND HER BUDDIES.

ABANENT:

PRX

Thad

NN SIN "MY TON a, GRY

THAR ray yr AMNENTION ™M RORY OUT OF OU

. 3 Aw Ie Se