Indianapolis Times, Indianapolis, Marion County, 23 October 1942 — Page 4

THIS IS OUR 20th BIRTHDAY and it’s an extremely happy one, too... Yes, in spite of everything ... We approach our third decade in the American way, right here, at home in Indiana.

1 no other place does the magic word. HOME mean

so much as it does in Indiana... . in America, today! For our homes are the symbols of liberty, the standard for the rest of the world. |

In our homes we enjoy the freedom of speech and religion. The freedom from fear and from want are the great bene-

fgetions of these United States.

Yes, and perhaps stil another freedom. . . the freedom

to have and enjoy the precious things of life . . . the ar-s ticles that give us so much pride to possess... the morale

builders.

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But before you consider the purchase of any iewelry, may we suggest, the most important business at hand is fo win the war, |

‘Indeed, the price of Jay is high, but we can, we will * and we must pay for it—if wewish to achieve the glorious goal. Itis your duty and ours to first buy United States War Bonds and Stamps before we buy anything else. Your

investments in the security of our great country musthave

priosly. : : .

In the present emergency itis imporfant that we carry ~ along in the spirit-of-the- day. Buy War Bonds first . . .

then buy only arficles that are durable, serviceable and

E lasting.

Sire Hs store was founded it has always been our

+ effort to maintain high standards in the selection of the: ... finest quality merchandise i in large assortments and at

| the lowest posible prices.

Now more than ever it is im portant that we offer. de-

ie pendable, nationally known merchandise at nationally

advertised prices .” . prices that are established as the

lowest possible price for this quality of merchandise.

rRemenider lhese prices are fixed by the National Mang + facturers—prices that remain the same and CAN NOT "be cut or reduced BY ANY STORE regardless of ‘the event they may be promoting... they are the nationally advertised prices.

We point with pride to the f act that we feature national

ly advertised merchandise such as: Fine Diamonds and Jewelry... Bulova, Elgin, Benrus, Gruen, Waltham and * Hamilton Watches... Seth Thomas Clocks . . . Interna-

tional Sterling Silver . .. 1847 Rogers Brothers Silver-

: plate, Wm. Rogers & Son Serplate and Haviland China.

Also Duncan Crystal . + + Sunbeam, Toastmaster and * Westinghouse Appliances . ..Stromberg- Carlson, Philco,

RCA, Zenith and Crosley Radios... Shavematier Schick

~ and Remington Shavers, Sheaffer, Parker and Eversharp

Pens and Pencils, Samsonite Luggage . . . Victor, Bluebird, Columbia, Okeh and Decca Records and Albums, and many others, all at their nationally advertised prices, with no additional charges, even though you may wish to pay weshly or neatly