Indianapolis Times, Indianapolis, Marion County, 15 October 1942 — Page 27

Wor Is

The war has brought a boom in @ lot of things—including the greeting ‘card business. One local wholesaler says he’s

meking 30 per cent more sales than |

he did last year. One department

store greeting department reports

8 “land office” business.

It’s the folks back home send-{|

ing all sorts of greetings to the boys in the service and the boys remembering anniversaries at home that accounts for a lot of it, * One store says that on Monday nights. the soldiers, sailors and marines literally swarm in and practically ‘clean out” the greeting department.

War Tempo Reflected

Although cards are ordered months ahead, the’ greeting card industry is quick to pick up any tempo in the nation’s living. You can see it reflected in. the designs of cards. There are innumerable ones to send the man in uniform, decorated with everything from a pretty girl to a jeep. ‘One of the most appreciated by the boys, no doubt, carries a picture of a bugler and is titled %Sompin’ to blow in.” °

“Don’t frown upon this bugler, . Because he’s in the dough, Just look within his bugle, And youll find a “note” blow.”

to

Sure enough, there "is a little slot in the bugle in which to tuck & nice crisp bill.

Help Dent the Axis

One fancy one has an extra sheet of notepaper on which to write a message and another has the air force insignia in simulated metal on the front. The latter comes with the insignia of any branch of the service. There is even one on the tire shortage theme. Santa is sprawled in a badly patched tire and says:

TODAY_GET

Booming Greeting C ~ Popular Variefies Paste Axis With Stampsiks

ard Business;

$1.60 $170

Italians to “paste in the face.”

“Ho hum! It may be badly patched but you can bet there is plenty of run. in the old tire left. Merry Christmas.” The sender’s signature

goes on a sign hanging on- an old- |

fashioned, hand-type air pump. Among the combination greeting and present type is one designed to help put a dent in the axis. It is a birthday greeting which doubles for a war stamp album. You can send it with a few stamps or filled to capacity all ready to turn in for a crisp new war bond. One of the stores is: featuring a special window display of cards. Included is a greeting from world war I. At that time, designs were printed on one piece of card. Today’s greetings are usually folders and made from high rgade papers. The war I greeting carries a sentimental little message and a picture of a woman (supposedly Betsy Ross) with an American flag in her lap. All the greeting card retailers are anticipating a record Christmas business. One wholesaler, who

sells exclusively to sororities, clubs,

You need lots of LAVA for today’s

soap routs deep dirt quick! Gets greasy grime that regular toilet soaps miss— off and down the drain! Yet LAVA is amazingly gentle. Leaves skin soothed! + Get six bars of LAVA today-—for Dad at work—for home use. Saves

towels—goes further —saves money on thorough wash-ups! At you your regular

store.

30-50 SECONDS | DEEP DIRT AND GRIME

$1.80

You can send a combination greetings and presents, too, designed to help stamp out the axis. One has caricatures of Nazis, Japs and

etc, who buys for re-sale, says a large number of ordets are already in and his business has had a 30 per cent upswing. One of the most impressive Christmas greetings being shown is one carrying a small photograph of the family, or house, the household pet, etc. The customer brings in a photo or the negative and the store duplicates it and affixes it to a greeting.

SCHOOLMEN’S CLUB TO MEET WEDNESDAY

Dr. George Strayer, of Columbia university, will address the Indiana schoolmen’s club at 6 p. m. next Wednesday at the Claypool hotel on “Administratioin of Schools in War Times.” A dinner in the Riley room will open the program, after which club singing will be led by Ralph W. Wright. Ralph Irons is club president and O. H. Greist, secretarytreasurer.

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CONVENIENT LOCATIONS EVERY NA ENE

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Buy Defense Bonds and

Army War Show

. October 18 Thru 22

BUTLER Stadium

Army Emergency Relief Tickets on Sale at

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Mary Foster, the Editor's Ooughter WIRE 1:45 P.M. Mon. thr Fri.

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Grapes 2~ 17¢

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MAINE

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Apples: Jomtians Culepy 9 Lbs. 27¢

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