Indianapolis Times, Indianapolis, Marion County, 17 September 1942 — Page 11

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TALK ABOUT SPEED! LAVA wash-ups rout the deep, stubborn dirt, groundin around fingernails and knuckles—30 to 50 seconds! And hands feel fine!

FAST —BUT THOROUGH! Sends grime down drain— deep dirt that's

: hard to remove! Saves your towels. Spares your walls from smudgy fingers.

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It's Extra-Fast for Dad_Yet Gentle Enough Even for Mom and the Kids!

This means deep dirt that ground-in grease, grime,

paint, oil or tar...dirt that regular toilet soaps miss!

In 30 to 50 seconds, that grime’s out—off—down the drain! and LAVA cleans so thoroughly, it removes many germs . . . helps nicks and cuts to heal! ; And what a fowel-saver this swift cleansing soap is! Dirt is washed off — not “toweled” off! (es Yet, LAvA’s amazingly gentle, too. Its creamysmooth lather safely cleans even little tots’ hands... it’s even gentle enough for Mother’s skin. Soothing and comforting—leaves hands feeling fine!

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AND PLENTY MORE MIRACLES!

LAvAaswash-ups also are unusually fine for checking perspiration odors . .. Remove nicotine stains or take off makeup

quickly, gently . . . Even super-fast as a household cleanser— for porcelain, chromium, glassware, etc. * * *

Get LAvA today—for Dad's war-working hands= for the kids’ grimy hands and knees~—for all of you! Better get six bars. You'll need ‘em, when the family discovers LAva’s super-fast, thorough, yet amazingly gentle cleaning! (Procter & Gamble) Te

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YET, AMAZINGLY GENTLE! It won't chafe even Little Folks grimy hands or knees or womer’s skin. LAVA'S creamy, lather soothes and smooths.