Indianapolis Times, Indianapolis, Marion County, 4 September 1942 — Page 19

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INCE 1922 (our 50th year) we've had a storewide Anniversary Sale. It

has always been our effort to maintain high standards of selection,

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assortments, quality and service for is large-scale event.

You have enthusiastically accepted. it as a “once a year” sale i in which worthwhile

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reductions have been made on new, fashion-right, dually items in every section of the store.

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We feel that a storewide ile} is a peacetime,” business as’ usual” ” event. In the pressure of total war, it does not fit in a world of restrictions, shortages, priorities, rationing and the program of conservation and sane wartime buying advised by our government. It is as out

“of place as ewothousand-mile auto trips and four lumps of sugar in 1 your third cup of coffee.

As we approach our 70th Year. Celebration, ‘under these wartime conditions,

we have decided to have no storewide Anniversary Sale

DOES THIS MEAN NO “SALES” AT ALL?

Wo, indeed! We will continue to ove selictive sales events in which merchandise is offered you‘at reduced prices. Total war challenges our obligation to provide for your everyday needs now and in the days. ahead. With this in mind 2 ss 4 »

| “reduced price” ovents will be on merchandise thet is replace--

able or for which satisfactory alternates are readily obtainable.

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