Indianapolis Times, Indianapolis, Marion County, 8 May 1942 — Page 19

.- THE INDIANAPOL S. TIMES _ PAGE 19

THIS YEAR— MORE THAN EVER —IT'S IMPORTANT 10 REMEMBER

INC.

J. ©. PENNEY ©CO.,

A New and Fresh Approach to Summer!

DRESSES ¢

for Mother's Day!

47

® Dressy Types! : ® Smart Casuall ® Sport Styles!

Be smart this summer and dress yourself the fashionable, inexpensive way! See this lovely collection of dressy, casual and sport dresses . . . made to suit your every need!

Pert Styles She'll Enjoy Wearing at Home or Marketin g—Give - Her Several on Mother's Day!

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A Special Purchase and Selling of Fine

* Flock Dot Voiles! ® Cool Sheers! ® 80-Square Prints! © Broadcloths

ALL AT ONE LOW PRICE—

* S$ Chambrays! ® Lovely Lawns! ® Seersuckers! ® Merc'ized. Fabrics!

Smart rayon sheers, twin prints, triple sheers, Bemberg sheers, cottons, Catalina crepes and seersuckers, in this smart group. Assorted prints, soft pastels and two-tone combinations. Sizes 10 to 52.

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Little-girl white collar on bright woven rayon!

Coin -dot rayon on sheer with a millions worth ‘of style!

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a Nev Summer

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Just the thing to wear with new summer frocks! Sisol ‘straws, West Indies braid, fine straws . and rough straws, pastel felts.

7 Cocoanut Straw HATS

For Miss and Matron! Ideal for sports and dress ; . v snap brim styles, a profile 9 H brims. Sizes 21% to Ca i

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Fresh-faced florals, cool dots, gay plaids, smart checks, neat stripes—everything under the sun to keep you fresh and neat all day! Cleverly designed . and cut with slim little waists and full skirts, pleated or flared . . . mother will love them, you will, too! A HUGE SELECTION—well made and in colors that won’t fade! - Included are the new short-length breakfast coats in sparkling prints . . . button or wrap-over styles. Sizes 14 to 42.

SHIRTWAIST STYLES! LONG TORSO FROCKS!

ALL SIZES FROM 14 TO 52!

BREAKFAST COATS! MIDRIFF MODELS!

Cool, Fresh and Dainty HOUSECOATS

Nurses' AllLeather

OXFORDS ® Black or White!

Unusual Group of

WASH DRESSES

To Go Af . . . Springtime prints in cotton charmers that : are hard to find at- this low price! Made ¢

to look more expensive and finished with nice details and flattering trims. Sizes 12 to 52.

Designed to bring comfort and relaxation at a small price! Dainty slim waists = and graceful flaring skirts, zipper styles or wraparounds! Puff sleeves and choice of square, V, ror ' sweetheart neckline! Fy Washable - seersuckers or . Eyon crepes! Sizes 12 to

Colorful, Coat Length SMOCKS—Button front style with layback collar. 12 to 44

Full Length ZIPPER FROCKS—Tailored and novelty 1 4 4 styles. Sizes 14 to 52 ®

Women’s Extra Size RAYON UNDIES—Full cut Paice, 39 briefs, bloomers, stepins : ee

First Quality RAYON HOSIERY=-Light spring shades. 39 Sheer looking. 81% to 10% seen eew Ce

PENNEY’S—Downstairs Store.

Made for women who have to be on their feet long hours each day.. Built-in steel support, leather sole and 12/8 leather heel. Penile xc Made in U. 8. A. Sizes 4 | Corte Cushion

Irnsoles

Leather Sole

to 10; widths AA to D!

PENNEY’'S— Downstairs Store.

Lavishly

Lace Trimmed

Spun Rayon Fleck SLACK SUITS 2

229

Trim as a sailboat, these smart slack suits will be your. constant companions this summer! Spun rayon fleck fabrics. In-or-outer shirt, button - closing slacks, Luggage, Royal, Rose and Beige.

or Tailored! Grand for Casual Wear!

"Brentwood"

. DRESSES

Jos - @ ® Printed Seersuckers!

® Yarn Dyed Chambrays!

: "Cynthia"

129

Mother Will Be Proud to Own One of These Smart

HANDBAGS

Full Fashioned SILK HOSIERY

® Striped Piques!

Warm weather means she’ll need plenty of these smartly designed casual frocks. Tailored shirtwaist and classic types in gay printed and striped fabrics. Every dress looks much more expensive. Sizes from 14 to 52 in this

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Make her truly happy—give her hosiery for Mother's Day! Exquisite hose of sheer lovely silk . . . a luxury any mother will appreciate. All perfect, all full fashjoned!' Favorite summer shades. Sizes.

814 to 1014.

Box of 3 Gift Hankies, 28¢

Fine cotton haokies with appliqued edge or olan ha ull sizel

Clever Jewelry . . . . . $1 ‘necklaces, ins, Satslets: and ating on;

Lovely metal or clever plastics. ;~

Rayon crepe or rayon satin in our gore tailored type or lace trimmed! Excellent styling that will amaze you! Fitted waist

with full skirt! All guaranteed seams.

Choose from black, white. Sizes 82'to 52.

“Miss Deb” Slips . .. 1.49

A better quality slip—made to: sell for much more! Lace trimmed or tailored.

tearose, navy or

Aignun Liugoris . . 49¢ + Tailored or.

Noveliy: styles.

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Nicely fashioned bags . . . massive styles in a variety of simulated leather grains. Also luxurious fabric bags. Numerous

styles froin Which 30 Gt colors.’ Dressy or sport models, i

Group of Handbags ole . 98¢

Olea. «8 gram |

Gry pastels of conservative array of best sellers. Hurry!

Tailored Gloves eee Sod

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