Indianapolis Times, Indianapolis, Marion County, 20 April 1942 — Page 18

If you smoke—you can’t helpinhaling! BUT... you ¢an help your throat.

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You can have this exclusive proved PHILIP MORRIS superiority . . . facts reported by eminent doctors who compared the leading popular cigarettes:

IRRITATION FROM THE SMOKE OF TME FOUR OTHER CIGARETTES AVERAGED MORE THAN THREE TIMES THAT OF THE STRIKINGLY CONTRASTED PHILIP MORRIS—AND, WHAT'S MORE, SUCH IRRITATION LASTED MORE THAN FIVE TIMES AS LONG!

No finer tobaccos are grown than those you enjoy in the marvelous PuiLip MoRRIs blend. But that alone is not enough! A basic difference in manufacture makes PHiLip MORRIS better for your nose and throat —besides being better tasting!

PHILIP MORR

t Cigarette!