Indianapolis Times, Indianapolis, Marion County, 29 January 1942 — Page 21

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THURSDAY, JAN. 29, 1048

" THE INDIANAPOLIS TIMES |

z+ Cheerioats

5

Delicious New READY-TO-EAT

ATMEAL

that provides all these important

NUTRITIONAL VALUES OF OATMEAL: Vitamin B,... Vitamin G Calcium... Phosphorus... Iron

uy Pe. RAT: PRICE..

Here's the breakfast food America’s been waiting for... the kind of breakfast food you’ve always wanted: an OATMEAL CEREAL THAT COMES ALL READY TO EAT! : ) And if you act AT ONCE... you can get 2 full-size packages for the price of one, plus only one penny extra. a CHEERIOATS is waiting for you at your grocer’s right now, but this 1¢ sale is for a limited time only. So go to your grocer’s now, today . . . purchase 1 package of CHEERIOATS at its regular price ...and receive a second full-size package for only 1¢ extra!

IMAGINE! THE IMPORTANT VITAMIN AND MINERAL NUTRITIONAL VALUES OF OATMEAL... WITHOUT COOKING !

TERRIFICI... AND THIS OATMEAL CEREAL REALLY

NOW AT LAST it’s possible to give your family important vitamins and minerals found in oatmeal... without standing over a hot stove. All you do is open up that gay yellow CHEERIOATS package ... pour those tempting little toasted ringlets into a dish... and start eating. For CHEERIOATS gives you full oatmeal amounts of: Vitamin B,, (Thiamin) essential for helping to turn carbohydrate food into energy; needed by children for normal growth

TALK ABOUT NOURISHMENT! CHEERIOATS. ..in delicious ready-to-eatform... actually provides all

these important vita- SHAPED LIKE Ng

LOOKY, MOMMY ! 2 PACKAGES FOR THE PRICE OF ” ONE...AND ONLY JG EXTRA!

AND GET & ‘ANOTHER FULL: SIZE PKG. FOR ONLY J¢ MORE 4

CHEERIOATS is the breakfast food of tomorrow... brought to you today! Imagine getting important vitamin and mineral nutritional values of oatmeal . .. in this tempting, ready-to-eat cereal! No need, now, to slave over a hot stove in order to give your family a truly nourishing breakfast. CHEERIOATS is all ready fo eat, just as it comes from the package.

Try different, delicious CHEERIOATS right now ... while you can get two full-size packages for the price of one and only a penny extra. Offer good for a limited time only. Get yours today! CHEERIOATS is made by General Mills, Inc., Minneapolis, Minnesota.

min and mineral nutritional values of oatmeal: . . . Vitamin B,;, Vitamin G, Calcium, Phosphorus and Iron. And CHEERIOATS supies them all in full oatmeal proportions. or CHEERIOATS is y5% ground oatmeal « «+ With 10% com and 10% tapioca included, to kelp make it extra crisp . . . and to help produce that tempting, “blended flavor.” Here's the easy way to help get the rich food-energy, and certain precious vitamins and minerals that every man, woman and child must have to enjoy robust health and vigor.

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CUTE LITTLE DOUGHNUTS...AND NO MORE COAXING Slate goo 5 SM get boys and girls to eat the kind o FE THY OF SP breakfast they need. Children love this PV oatmeal cereal that comes all ready to . y’ eat . . . in the novel, appetizing form 2 of little toasted “doughnuts” that stay = delightfully crisp in milk or<cream. The blended flavor of CHEERIOATS is so different it would even be a surprise to Mother Nature herself! Corn and tapioca included with the oatmeal helps to produce a different, satisfying flavor.

and by everyone for normal functioning of the nervous system. Vitamin G (Riboflavin), important in maintaining body weight and growth in children. Iron, Phosphorus and Cafium ... minerals needed to make red blood and strong bones and teeth. % $ CHEERIOATS supplies all these nutritive essentials . . . and all of them in full oatmeal amounts! : Thus you get much of the same kind of advantage you'd get from oatmeal itself in building up a strong, healthy body.

CHEERIOATS is a registered trade mark of General Mills, Inc., Copr. 1942, General Mills, Ine.

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