Indianapolis Times, Indianapolis, Marion County, 22 January 1942 — Page 17

THURSDAY, JAN. 22,

1942

Good News From Clothes Front— Women May Buy Dresses According to Height and Weight

By EMILY

Mm

C. DAVIS

Science Service Writer

WASHINGTON, Jan. 22. Good war—and if there isn't economical prospect that women in

and other garments marked according to wilight and height and sized to fit actual shapes and sizes of grown-up

Results of the first scientific study

of body measurements ever made forjjs so good a predictor of other use in constructing women’s cloth-|eirths as weight. is the conclusion. the Government]

just off If put to use without undue delay by the clothing industry— which has long complained of wasteful exchanges and returns in selling women's clothes—the scientific information about women’s figures may simplify buying and selling of clothing during the busy | war era

ing are

press

Variety of Sizes | That height and weight combined are the best predictor for -=sizing dresses and other full-length garments to it America’s women is the

outstanding verdict from the scientific study. To obtain proportions]

a Clothes

news from the Clothes Front of the Front, there should be—is the | the United States will buy dresses

Miss and Mrs. America.

For sarments to fit the upper part of the body, bust and stature combined. or waist measure and statue. are found best, but these are poor guides to a fit for the lower part of the trunk. For fitting the lower trunk, stature and hip girth combined are pronounced good sizing guides Revelations of the measuring sur: vey indicate that American women from high income families are apt to be an inch taller than those of families with incomes less than $1000 a vear. Single women are slimmest, on the average, and weigh the least. At the other extreme, women who have had the most children are the shortest and

Colffures Can Help Soften Face Lines

By ALICIA HART Times Special Writer

NEWEST FASHIONS in coiffures stress wider waves, softer ones, fewer curls. Those are all as flat(tering to the mature woman as to ‘her daughters, so she ought to ‘have easy going, deciding on a becoming 1942 hairdo. | She should remember, of course, that wispy curls or any sort of fluff near the face does not necessarily soften the natural lines of maturity, as was once supposed. They often emphasize them, whereas fairly simple, sleek lines—once considered severe—may in fact soften the lines of the face. The important point is the direction these smooth lines take. They can be used to balance or to emphasize the wearer’s contours. Horizontal lines widen the head, so smart hairdressers avoid them when arranging coiffures for the broad-faced. Wide, vertical and diagonal waves are far more satis

THE INDIANAPOLIS TIMES .

and sizes of a cross-section of 5 feminine adult America. workers | heaviest. : financed by WPA and supervised by) ‘The nation S women vary far the U. S. Bureau of Home Eco-/!00 much in size to be properly nomics weighed and took 58 fitted by Saree made for the measurements of more than 14000 3Verage woman," says the report. women. The measurements were “A surprisingly large proportion of conducted of | Women are short but stout or tail universities and other institutions but slender. Again, women with in representative sections of the he same girth of bust frequently United States. Women from 18 to differ by as much as five or six over 80 volunteered to be measured. inches in hip girth.” The nation's women present an| “Satisfactory garment sizing must almost bewildering variety of shapes|be based upon accurate information and sizes” So declares Miss Ruth | regarding body types.” declare Miss O'Brien, chief of the Bureau's tex-| O Brien and Mr. Shelton. tiles and clothing division, who, to- eat gether with William ©. shelton] Boys Defense Bonds statistician, authored the report Mrs. G. B. Tavior is in charge of analyzing the mass of facts and purchasing defense bonds for the figures. Indianapolis Parliamentary Law Club. Members purchased one bond at their meeting this week.

with co-operation

Single Women Slimmest

factory because they lengthen the head and suggest an oval outline. 2 8 s

BANGS AND ROLLS over the forehead exaggerate a wide, flat nose and flatten the profile. For a too-small nose, hair should be drawn smoothly backward from the forehead. A long face with large features looks well with a small roll of hair at one side of the forehead—this reduces the size of the nose and the severity of the contour. Flatness across the top is important, however, since topknot curls and pompadours add to the length of the face

Bridge Play Planned

Mrs. V. R. Rupp has announced the monthly duplicate contract

But meafure, ordinarily used iNjThe club also decided to devote a sizing many womens garments, 1S) part of each of its programs to a! not at all useful as a guide to suchjstudy of defense work and pledged | dimensions as height, the surveyiijts support to the Red Cross. Ms. | shows, Short women have almost Harry Kuhn is the club's presi-| the same average bust girth as tallident. Mrs. ones. No one girth measurement| hostess to the members.

James P. Tretton was | is a simplicity ‘enhanced by fine

bridge tournament will be held at the Hoosier Athletic Club at 12:45 p. m. Sunday. The event will be a Si pair game, Simplicity is the keynote of latest New York creations but it

dressmaker detail and great dignity of style. The black faille two-piece costume pictured here is one of the season's successes, Note the narrower skirt with its gentle front fullness gathered to a shallow voke and the shorter Jacket with its easy grace and fit.

Dvr. Bail to Speak At Scout Dinner

Dr. Philip M. Bail, dean of the College of Edueation at Butler University, will speak at the annual dinner of the Marion County and Indianapolis Girl Scouts Tues-

i | day night.

Men like Premiums with most everything! The same care and skill that make Premium Crackers so delicious. go into every cracker and cookie identified by the red Nabisco seal. It's vour guide to the finest in bakery products.

® Baked by NABISCO NATIONAL BISCUIT COMPANY

El of Chevy | Washington.

-jdepicting the Scouts’ work for de- {| fense, will be other features of the

Dr. Bail was formerly president | Chase Junior College. | Exhibits,

songs and a pageant,

program.

New York Visitor Miss Grace Hawk attended the annual meeting of the national executive board of the Women's | Overseas Service League during the i last week-end in New York.

ents, the delightful seasoni

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a delicious meal . . . it's like having a chef in your kitchen! Order today!

CORNED BEEF HASH

“alike” or “the same.” you've actually SEE! ng of

immediately note that it has strong soap-powder odor.

soap that achieves extra wash out harsh-chemical action.

for selks and woolens, too!

finer fabrics.

* BEEF STEW

tion coming to you. For here is a brand new washday soap with a difference you can

INSTANTLY YOU OPEN the package, you'll discover that New 4.Purpose Super Suds is twice as white as the leading granulated soaps on the market today.

FOR NEW 4-PURPOSE SUPER SUDS is one

ne hard-working granulated soap that is still so gentle it’s actually Rayon-Safe. Safe even

THINK WHAT THIS MEANS! Here at last, is one soap—and one soap alone—FOR EVERYTHING IN YOUR WASH from grimy shirts and play clothes to dainty underthings! THUS, this new suds development completely explodes the old idea that a soap must be harsh to get white clothes dazzlin white! And puts an end forever to the es for buying costly “extra” soaps for washing

PAGE 17

ts 5287

Knit Mit

By MRS. ANNE CABOT

Need a present for a new baby? Want something unusual and very cunning? Well, these mittens and booties are little honeys! For complete knitting instructions {for little Cross-Stitch Mittens and Booties (Pattern No. 5287) send 10 cents in coin, your name and address and the pattern number to {Anne Cabot, The Indianapolis (Times, 106 Seventh Ave, New York.

Your Health

| YOUR NEW SHOES may cover [up more of your toes. than last | Jens did, but your social-graces |score still depends upon how well | you take care of your feet. | For one thing, people are more | conscious of feet nowadays. Foot- | nonsciousness has been growing ince the first Paris mannequin stepped out in barefoot sandals. And sandals, by the way, are still important evening slippers. Peet should be as beautiful as hands. Children’s usually are. The average adult foot. however, is nothing to show off in public, at least not until you've groomed it a| little. First of all, feet need a careful soaping and daily scrubbing. You {can be a daily bath addict and still neglect your feet. Use a brush on them, soap them, wash them {rom the ankles down and up and up and down. Clean stockings daily are an essential. And stockings should be long enough in the foot to prevent any pull whatsoever—but they shouldn't double under at the heel either. Of course, well-fitting shoes | which provide good balance are] imperative. ” 2 o |

GIVE YOUR FEET AIR and sun-| shine. Pad around barefooted in your own room before going to bed and before dressing. Wear barefoot sandals about the house, and don’t confine your feet, ever, under too heavy shoes or comforters. The foot is a group of bones] {which fit together delicately— | though perfectly. When you think] of a foot this way, you begin to wonder at the average foot's capac-| ily to “take it.” They stand an in-| credible amount of pounding] against hard pavement—something| very different from the soft earth, which is what nature developed | them for walking on. Yet fallen arches are less common | today than they used to be. When | they come, though, they require ex-| pert and costly attention. A bad callous on your foot may be a signal that the arch is beginning to fall—and that's the time to catch it.| For falling arches, at the outset, | may be coaxed back into place. Just| remove the strain on them by turn-| ing your foot over slightly. A] heavier sole on the weighted side! may help to ward off a chronic) condition.

Ra

son Avenue Baptist Church. The Rev. George L. King officiated. : Mr. and Mrs. Lambert L. Chris« Rite Announced tie, brother and sister-in-law of the Miss Finetta Louise Christie,| bride, were the couple's attendants. daughter of Mr. and Mrs. L. M.|A dinner at Buckley's in CumberChristie, 326 Grand Ave, and|land followed. : George W. Shaffer, son of Mr. and| After a short wedding trip, the Mrs. B. F. Shaffer, were married |couple will be at home at 921 N. at 11:45 a. m. Sunday in the Emer- | Oakland Ave.

Shaffer-Christie

The Calls for Stenographers, Secretaries and Accountants

Now Greater Than Ever Many More Are Urged to Prepare

The calls continue to roll in, in unprecedented numbers. General business is calling! Defense Industries are calling! Civil Service is calling! Calls are coming to us from every vital activity for capable stenographers, secretaries, accountants, and clerks. The demands are the most pressing in our entire experience.

The U. 8. Civil Service Commission, Washington, is insisting upon our doing more to help recruit its forces. In the Commission's message it stated, “Many young men and women are responding, Thousands more are needed.”

Men under the selective service age, and older men who cannot qualify physically for military duty but who have strong educational backgrounds, and MORE AND MORE WOMEN are urged to train for these important places. This is the

of Indianapolis. The others are at Marion, Muncie, Logansport, Anderson, Kokomo, Lafayette, Columbus, Richmond and Vincennes.—Ora E.-Butz, President. All interested in preparing for this vital work are invited to call at the I. B. C. schools in the respective areas for information and registration. Or, Bulletin will be sent promptly to those who make request by letter or telephone. So, just get in touch with the point near est you, or see, write or telephone Fred W. Case, principal

Central Business College

ARCHITECTS AND BUILDERS BUILDING

Pennsylvania and Vermont Streets — Indianapolis

ow/ A BRAND NEW NULATED SOAP WITH

VEFERENCE YOU GAN CTUALLY SEE/

LOOKS DIFFERENT... TWICE AS WHITE]

| SMELLS DIFFERENT... NO STRONG SOAP-

POWDER ODOR /

BUT PERHAPS YO

got a revela- come when first

Amazing New 4-Purpose Super Suds

WASHES UP 70 257 WHITER WITHOUT HARSH CHEMICALS ...50 supremely Gentle its RAYON -SAFE !

IF YOU THINK all granulated soaps are

UR BIGGEST THRILL will vou try this new soap—

in tub or washing machine. When you see how it washes white clothes up to

25% whiter, cup for cup, than less efficient

ON TOP OF THAT,

dirt in as little as

And you'll rubbing or boilin

none of that

soaps widely used today.

you'll be amazed at the

way New 4-Purpose Super Suds soaks out

8 minutes, without hard g

AND YOU'LL GET suds galore with this new-

power withsupremely

est of washday soaps. By actual test, up to 3 times the suds, cup for cup, of 8 of the popular brands so widely sold today. BUT DON'T TAKE cur word for all this. No matter what soap is your present favorite

switch to New 4-Purpose Super Suds today.

«+. (3) Washable fully laundered wi

safety for hands.

TRY New 4-Purpose Super Suds today!

«+. TO WASH WOOLENS, follow Rayon-washing instructions on new Super Suds box, but test for color-fastness in soapy water instead of plain;

AND SEE these amazing things: — (1) White clothes washed up to 25% whiter without harsh-chemical action... (2) Dainty rayons washed safely as Rayon Experts recommend

silks and woolens beautithout expensive, so-called

“fine fabric” soaps... (4) Dishes washed sparkling with extra speed—and with real

EXTRA=POWER FOR FAMILY WASH... YET SO MILO ITS RAYON = SAFE /

SAFE FOR SILKS ANO WOOLENS, T00/! NO MORE COSTLY “EXTRA SOAPS FOR DAINTY UNDIES AND STOCKINGS /

TRY IT FOR OISHES, T00/ EXTRA POWER CUTS GREASE LIKE A FLASH... YET REALLY KIND 70 HANDSSL

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