Indianapolis Times, Indianapolis, Marion County, 12 December 1941 — Page 50

ONCE MORE EIGHT O'CLOCK FAR ANY OTHER BRAND OF COFFEE IN AMERICA!

Again, flavor wins! Again, Eight O'Clock Coffee wins the highest award any product can receive — the overwhelming approval of the American people. For the 10th year in a row, you smart shoppers have made Eight O'Clock the nation’s first choice... by millions and millions of pounds! And, no wonder! Eight O'Clock is the pick of the plantations . . . roasted to flavor-peak . . . sold only in the flavorsealed bean . .. ground fresh at the moment you buy . .. and Custom Ground

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exactly right for your very own coffees maker! No wonder you get fresher fla. vor, finer flavor, fuller flavor! Expensive? Just the opposite, Look at the amazingly low price! Here’s the rea-: son: Eight O'Clock is brought direct from the plantation to you without extra handling costs or middleman’s profits! Actually, thousands of ; smart women save up to 10 cents a pound. Buy Custom Ground Eight O'Clock today. Enjoy the coffee of magnificent flavor. ..enjoy savings, too!

NER, FRESHER FLAVOR IN EVERY CUP AT EVERY M

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