Indianapolis Times, Indianapolis, Marion County, 13 October 1941 — Page 16

OU GAN HELP YO

) NRE a at A] SH——— ER

. s

)

ME you don’t know it—but some of the time yom inhale. All éigareite

smokers do. And that means: more smoke in contact with sensitive.nose and throat passages. . . . more chance of irritation. But now read of a vital difference. It’s reported by en ‘eminent, doctors who compared the five leading cigarettes—and found that:

IRRITATION FROM THE SMOKE OF THE FOUR OTHER CIGARETTES AVERAGED MORE THAN THREE TIMES THAT OF; THE STRIKINGLY CONTRASTED PHILIP MORRIS. AND, WHAT'S MORE, SUCH IRRITATION LASTED MORE THAN FIVE TIMES AS LONG! %

-

You smoke for pleasure. So—why not have the most pleasure * possible—without worry about throat irri irritation, even s when you do inbale? That's what is waiting for ‘you —in PHILIP MORRIS, the cigarette that tastes betters .u.a0d.is proved betes for your nose and throat!

POR er oncasicd Cocco SEO

BOR i

TO il

POSTE HELENE