Indianapolis Times, Indianapolis, Marion County, 29 August 1941 — Page 23

- THE INDIANAPOLIS TIMES PAGE 23

HERE WE ARE--COMPLETE LINES IN NEW FALL FASHIONS

Latest, Authentic No Increase Fall Styles In Prices

FRIDAY, AUG. 20, 1041 Defense Demands Invade the Boudoir and the Handbag

Defense demands on metals and plastics will compel drastic changes in the elaborately artistic packages which give American cosmetics their “eve-appeal” Above, a worker in a French perfume factory looks over the sort of bottle which will become scarcer and scarcer.

By ELEANOR RAGSDALE Times Special Writer WASHINGTON, Aug. 20. — National defense is invading the beauty shops, the boudoirs, the handbags of Americas women. It's taking some of the glamour out of their exotic perfumes, and telling women to be “synphetically sweet.” It's resting covetous eyes on their metal and plastic lipsticks and compacts, and saying, “Use wood.” It's shaking an unfrivolous head over the gallons of alcohol—4,400,000 of best known for ‘em—that ladies, and men, too, pour | creams. on their scalps, rub on their hands,| The new twist of “getting substiand gargle musically in their col-|tutes for substitutes” is hitting the fective throats each morning before | cosmetic container business way begoing to work. low the belt. It seems funny to be In short, National Defense is/going back to dear old-fashioned turning Puritan, not from any wood after all these high-falutin’ moral scruples, but because Amer- years when we never spoke of the fea’s 30 oa ORIEN rate IS quaint old fellow. But with brass, Sn in Fg Ca. | che, tin, ig and the el so will have to get the smart gay plastics all commanshort end when some of the vital deered for the “essentials” it looks raw materials are parceled out. las if wood or cardboard containers u (a a sire BR Wi neve to take the place 2 the av s | elaborate containers now used. their pungent essential oils. The | “5 ie Ki sensuous nard of Asia is languish- ynamite’ Kiss ing a jasmine and Bere | Now, who'd ever have thought musk and yviang-viang on deserted | ot “abe s Oriental docks, or is pushed aside [ hat te Rigeatue apa - # for tin and rubber in the desperate ne °K 2 ay X 2 Cousin 3 scramble for cargo space NBeUme ? QD yet, sueh Is Fore Source the family tree of many explosives | Pricel a gd bottled | that they find themselves not very | Bore as eon — i Vo) far removed from some of the high- | . > - | power smetic “bomb-shells.” Switzerland and Bulgaria. Spicy 4 i wt of es and | ou of Ae IIL Tak aS 8 synthetic lilacine and muguet are, in PA mn By er Yat . pron la sense, debutante cousins of gun- - Ca i y . 3 : Y | powder. Alcohols made from coalIpIge Susiiities rom Ane ERISA Of [tar bases are converted into a fasi and the Bourton Tans citing compiesty of chemicals > 3 cludi Pie «to-lulene, the Sicilian citrus groves, is running A iE pri Sho Sh imerien - gv gh {which are used for munitions, some | i DE for plastics, some for anti-freeze, | Jarueh OS h France, With IS ame for innocent cosmetic solvents. k a : pi Ne ny In addition, most dyes come from | 8 R supply States ny : mare you pay Rnge : : : {the same coal-tar foundation. So 3 with the innumerable hatural es- | et out your logic and figure out | & a taal make French perfumes what happens to perfumes and lo- | $ 85 $ or yg ue ht My piven [tions when the big guns are being | and BH Su S Ty With naded. Even though the whole | \ Lad its high real estate values and 1a- ethyl alcohol supply for the toilet | EERE wr bor costs just would not pay. [goods industry is only two per cent | fF BB : ab Shine un I ka of the total production, it will prob- | I : ih ge GS ata GIy ably have to be curtailed. Even . ; a N a sold by them to th > Y ithe dazzling red of lipstick and the | [a

Ladies’ Dept.—F rst Floor

expensive cold

Pushbio,, Chocolate suede with alligator trim style.

Judy ® es 0 Stitch- & ng and brase any eyelets on a smart

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profit. But all in all, supply is daily ‘rose blush of rouge are on shaky | growing less adequate. |ground, though the proportion of | So much so that the Toilet Goods ,yajlable dyes which they consume |

Association has formed an “Essential Oil and Other Materials Ex-| change Bureau” to enable member companies to swap surpius materials

is pretty tiny. Plenty of Tale To cheer up the downcast ladies

Martin;

Sheer simplicity

Ladies’ Dept., First Floor New Fall Shade

and spread the supplies so as tO a bit, there's still plenty of tale for keep business going as long as pos- powder. The elegant pure white sible. | French and Italian variety is not to The TGA does well to include the he had. of course, but North Carophrase “and other materials” in itS|)jna and Canada tale will do. Exchange Bureau's title, because it| Another bright spot is that the) looks as if pretty soon countless main oils used in all run-of-the-other cosmetic ingredients will be mill cold creams will remain plenti- | juggled from hand to hand as the ful enough. going gets tougher. There hasn't been any formal] Zine oxide, for instance, has been treatment of the cosmetic problem |

aradise for truly exciting style. = BOTA All-Leather TH BT a SR a | PRESEN 42, . — STAND MORE SCRIMMAGE

scouting out reserve stocks for OPACS officials are still all tangled 4 creams, up and Powders. up in the silk problem. But they ~~ ontainers Affec expect to get some experts on the " Lucky summer's almost over, t00. | yob in a Bee or rw see that | For the deodorant business is going priorities and shortages don't work > gh big 2ep. I Slum unnecessary hardships on a sizeable num chloride as its chief chemical industry. ingredient—and no one has to tell] Naturally they will be concerned you about aluminum, though ihe'with unjustifiea price rises, smackdearth of chiorine may be news to ing of profiteering at public ex-| some, 7 : |pense. Already they have started Even borax and boric acid, used | inquiries into a jump in the price in eye lotions, skin fresheners and of East Indian oils. And they are cold creams, have been on the Office interested in efforts of the Departof Emergency Management priority iment of Commerce to find Philiplist for quite some time. The block- |pine and Latin American grown ade has shut off all European ozok- plants that can replace cut-off superite, 8 mineral wax which is the plies.

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It takes all-leather shoes to stand hard play and to protect the foot health of growing children. Don't penalize your child. Insist on Poll-Parrot shoes... they never contain substitute paper or fiberboard for leather in hidden counters, insoles, or heel bases.

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Velvely smooth suedes in luxuri- | ‘ro as ox 1 ous autumn colors! They re 8 n opening night « « +

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DOWNSTAIRS pep

filet chair back, 111%x15 inches is exactly the right size to show the eagle motif to best advantage. The arm pieces are about 7x10 inches Because of the oblong shape of these three pieces, they will also be perfect to use as doilies on a buffet. Use all three of them, with the large mat in the center. Another striking way to use the eagle met it to frame it under the glass of a serving tray or tea tray. Would be equally handsome under the glass of a low coffee table in the living

So easy to do that even a beginner in the fascinating art of filet crochet ean make this stun chair set. For crochet instructions for Eagle Filet Chair Set (Pattern No. $188), filet working chart, amounts of materials specified, send 10 cents C YOUR NAME and AD and the PATTERN NUMBER Cabot, The Indianapolis Times, 106 Seventh Ave, New York. |!