Indianapolis Times, Indianapolis, Marion County, 1 May 1941 — Page 24

Em Chin...

THURSDAY, MAY 1, 1041 ___ | : PAGE 23 ‘Fashion Pulse’ |G: O- P. Unit to Hear) A R. JUNOT [Grimes, Danvite, state vice rogont: tne Lost Fiver Chapter of Orange] Towa: Miss Maris Brooke, Deutz] BIOCK'S Announces [yi 5% "LA, Muberger 1nd

: 3 tary; Mrs. W. H. Kirch, Minne- : 3 , : . . Mrs. F ern N orris | Mrs. Voyle Martindale, Cambridge | County following addresses and re- anol oAsIrbr; Miss Helen Baker, Bridg: e Winners TV a WB Cg E we Mr Of Indianapolis | w= ren wows wi ve wel M

S City, state recording secretary; Mrs. | ports by state chairmen. Headline LaCrosse, Wis., historian. Delegates worth and Mrs. C. M. Combs, Sete speaker at a meeting of the Marion | ect aturday Furel R. Burns, Mentone, state speaker will be Mrs. George D.|will attend Jrom Ilinels, Indiana, uy oy n= ug hr ond. ae County Council of Republican] . treasurer; Mrs. Louis D. Keck, Mt.|Schermerhorn of Reading, Mich. |Iowa, Michigan, Minnesota, Mis- g in Block's audi- |. Stction 3: North and south, Mrs, Is Taken co Yue: Specht Vernon, South director, and Mrs. national chairman of Junior mem-|souri, Ohio and Wisconsin. cate bridge games in Block's audi- 7 A Stewart and Mrs. William F, Women next Thursday at 2 p. m. in| FRENCH LICK SPRINGS, Ind, wayne Cory, Veedersburg, state bership. ——————————————————— torium: Krieg, first; Mrs. Lida Rikhofl and

the Columbia Club. Mrs. W. T. May 1—The Junior Daughters of chairman of Junior membership. Other speakers will be Mrs. Frank | Pp etry Group Plans Tea Mc 1: North ga Sim, Mis MS. Wilisn Salley, oo; os rge Vermilye an rs. E. C. , . H. M.

N i . Kleinhelter, president, has called a|the American Revolution will hold, Mrs. Emsley W. Johnson Jr. of|L. Harris of Racine, Wis. national Noted Desi gner Is board meeting for 1 o'clock preced- |. oir annual Midwestern Regional | Indianapolis will head a group that Junior Assembly vice chairman;| A tea will be given at 2 p. m. Sat-| Rutz, first; Mrs. E. R. Churchill and (and Mrs. W. F. Willien, first; Mrs, Visitor at Ayres ing the program. {Conference here Saturd Follow- | Will distribute pictures of Mrs.|Miss Dorothy Evans, Oak Park, Ill; urday ifi the Chinese Room of the Mrs. B. W. Breedlove, second; east| Vernon Warner and Mrs. S. R. Rich= In addition to Mrs. Norris’ talk, |. AY "| Caroline Scott Harrison. The wife | adviser to the Assembly, and Miss and west, Mrs. Merritt Thompson |ardson, second Indianhpolis has hed its “fash. Mrs W. K. Stineman, program INE addresses and business Sessions |of President Benjamin Harrison, | Eloise Bonnett, LeRoy, Ili, national | Hotel Washington by the Indiana|and Mrs. C. E. Maudlin, first; Mr. pos 2d 1S “18h chairman, will present request num- in the morning, delegates will at-|Mrs. Harrison was the first presi-| chairman of the Helen Pouch schol-|Poetry Society. Hostesses will be|and Mrs. Maurice Brenton, Miss A. G. Club to Meet ion pulse” taken and is doing nice- pers by Mesdames Kathryn Bennett, tend an afternoon “Derby Party.” [dent general of the D. A. R. Na-|arship fund for approved schools.|Mrs. Martha Bishop, Mrs. Mary Dorothy Benz and Miss Florence <1* J+ : ly. thank you. Jeannette Shinn and Jessie Boyer, Indiana D. A. R. officers attending | tional Society. Miss Mabel Claxton of French| Hagler LeMasters of Franklin, Mrs. Henrikson tied for second. The A. G. Club will meet at 7 p. The attending “specialist” was|accompanied by Mrs. C. A. Brock- he convention will be Mrs. W. H.| A panel discussion of “The Me- Lick is chairman of the Midwestern| W. B. Hartsock and Miss Florence| Section 2: North and south, Mrs.|m. today at the home of Miss Mare none other than Charles Armour. | Vay Schlosser of Franklin, recording sec- ‘chanics of a Junior Committee” will| Regional group, assisted by Mrs.| Taylor. H. D. Kendrick and Mrs. C. L. Ar-|jorie Millholland, 5611 Broadway.

one of the country’s leading designers. He was in town yesterday to consult with patrons of Ayres’ Gown Room. On the surface, it appeared, that = Mr. Charles was § here to talk about his summer collection but his real motive was to checkup on the

comments of the me ° ; patrons. For In- Mr. Armour 25% SAVINGS, OR MORE

dianapolis is one es Tie or Ir hk oe ; a 3 En a ee 0 On All Advertised Merchandise in Every Department women in key cities, following out nent DOORS OPEN 9:30 A. M. FRIDAY . ® ®

signer must increasingly give individual study to the needs of the discriminating consumer. And so he was off to New York this morning to “go madly to work” on his fall collection. So the “likes and dislikes” of Indianapolis patrons may well be reflected in fall clothes. You see, Mr, Charles calls his clothes “Prophetics.” His collections, usually, include the clothes women unconsciously have had in the back of their minds. His uncanny sense of timing on just what the women will be wanting to buy is not all instinct but in large measure due to the sensitive finger which the designer keeps on the pulse of American fashions.

Consumer Voice

Mr. Armour frowns upon bizarre, sensational or eccentric clothes. He aims at making clothes suited to American life and in giving the customer what she wants—not what the designer wants her to wear, As he puts it: “The dress is a point of view and fashion must make sense as well as style. American women are more fashion minded than ever before. And the absence of Paris must be met by a : RE greater emphasis by the American RR = ; 3 R Sa designer on study of the individual : : o needs of the consumer.” 5 : Mr. Armour believes there will be : ; SAVE IN OUR 10TH much touring in the country this : x : BIRTHDAY SALE summer and so has emphasized the : BS

suits for travel in his summer collection. They are cotton, for as the

designer points out, that American fabric is true to the spirit of the

season and adapted to the majority

of our climates. The fabrics are : Orig. $3.99 to $6.99 WZ | Ny 9 v CN am 8 Ta . washable, color fast and practically 3 9 $3 $6 - Pr: Cy Dea : : : : Every coat in our uncrushable. Hundreds of new oD N FF 3 w “pe? a stock has been re-

IN ALE LENE SEELEY. RA

Likes Color spring styles in this - ; 4 duced for this anMr. Armour, who believes in col- : thrilling assortment SAVE IN OUR 10TH ] | selling event! or, has taken prismatically plaided a of dresses. A sale of \ A BIRTHDAY SALE nua 9 : ginghams and iridescent jeweltone ho intense interest to every woman who ; : : Group includes coats sold formerly for chambrays and fashioned them into by prizes style at a price. All sizes. " $8.99 and $10.99. Sizes from 12 to 44. practical “dress suits” as suavely 3 3

detailed as silk ones and as trimly tailored as those in wool. The little

velop. Teter TaREe pom ben | hs : v 7 Group of 200 Sp ring Hats Group of 223

leros to long line buttoned jackets.

The suits are not mannish but

definitely feminine. Mr. Charles Nh . a emphatically says women should : fu \ Choice of any : ® dress to please the men. - BLOUSE $1.29 and $1.49 Spring BAGS

For the summer cocktail hour and Ey 3 > the country club porch, he recom- = 8 spring hat in mends the informal but feminine 3 i frocks—and frowns on slacks. His our entire stock. dresses are simple and subtle frocks

of cotton lace, eyelet batiste, jersey * - and sheer crepe. Most of them are Fd = : white with colorful studs or buttons. = 8 :

Washable Suits

The “town suits” in his collection are in Glen plaids and Shepherd's check patterns in a woven cotton mixture that can be tailored as meticulously as wool and yet be tubbable. Many have removable i blouses which button on to the skirt. s i | And how dees Be ted Shou the Reduced from our $1.00 and ; : Chojes of any 0 Soring as Paris BI y says 1 . nothing else will ever take its place. $1.99 stocks! I He points out that America is an entirely different country with a different atmosphere. Even if French

designers were to design here, they 2 2) 2d would pick up “the beat of our own & SUMMER Reduced for : native rhythm” and turn our dis- Qe % ~~ F \ quick clearance. A bik

Special Group of 450

tinctly American clothes, he says, > A ; Fitted and boxy . } ’ ’ 7 > styles. Dark and Jewish Council Will z 3 oe 28 DRESSES rctel colors. Have “Brunch” 18 = NTA Orig. $1.99 to $6.99 se Indianapolis members of the Na- I og RAD SN uk

tional Council of Jewish Women will \ LEN EN A: close their winter season with a gd VR & ol “brunch” at the Broadmoor Country / » Fo 2 H : 00 Club Monday at 11:30 a. m. Mrs. N Pp \ 8 N Py Sultan Cohen, president, will sum- 2 CR @

@® marize the year’s activities preced- Ww i a ¢ k » u 1 1 ~ BB

ing sa ation. of Jew effosrs, A SAVE IN OUR 10TH SAVE IN OUR 10TH

jonist, will present a musical pro- NAN BIRTHDAY SALE Ladies . . . here's a thriller Brand new—just un- % 1 BIRTHDAY SALE

gram. An afternoon of bridge and a 3 \ erfec mah jongg will conclude the meet- os eitactly Er aeus packed. Full cut. Plain

Sport JACKETS pecting to buy several. All lars SIC Sxdllor 59l« Spring and Summer 1st 0a izes. All colors. All styles. lars. Sizes 12 to 20. : Musical Program Set Special Purchase $3.99 Values See Fa ST ale S K I R T S

The monthly meeting of the . \ hi Ladies’ Auxiliary to the Altenheim Checks Special Purchase $2.99 v atues y

will be held at 2 p. m. tomorrow at : . Wonderful _asthe home. Mrs. Emo Hopkins, vo- plaids, solids : sortment! calist, and Mrs. Ernest Meyer a in the newest Plaids, checks ® @

pianist, will appear on the program. —— styles. Sizes . . : . SIYles 500 Brand New Special Group of 412 Pairs ro Slain, a

New Term 5 " BLOUSES SUMMER Starts May 5 . . 273 0) SHOES gag 3 First C TAILORED

. styles in . Quality 2 prof Orig. $3 and $4 and Lace-Trimmed act, our Placement

in oa Eh ares bY S : - | : Chiffon sion of colors and all sizes. | LE f— (0) N / | ®

Our Regular $1 Slips Marked down for

pes S| | SKIRTS

High, medium and low heels.

Bors Juoting tuition | You save 56c by Others brand new ; pearest vou. or Fred | {| buying 4 pairs. just unpacked. Bu . | A : Plaids and pastels. Pumps; straps, wedgies in whites, ¢ Architects and Builders Bldx. BIRTHDAY SALE D \ yie. BIRTHDAY SALE

and Vermont Sts. = b E £5 ges s. A] fii

Richmond and : ichmond x Reg. 39¢ and 49¢ Some reduced from this Birthday Sale. BE te 1 JT Ica igher price stock. ged Yor ou | AN colors.” Sixes 32 Reduced f r Birthday Sale. to 44.