Indianapolis Times, Indianapolis, Marion County, 31 March 1941 — Page 13

PAGE 13 By Williams

THE INDIANAPOLIS TIMES OUR BOARDING HOUSE

MONDAY, MARCH 381, 1941 ABBE AN' SLATS :

WHILE, IN CRABTREE CORNERS, BECKY GROGGING EXCITEDLY PACKS TO LEAVE FOR HOLLYWOOD-OUR SCENE SHIFTS TO THE OFFICES OF LOU MCBLUE FAMOUS BROADWAY PROYOU - JUNE MOON--THE GIRL THE MOST LDUCER.. FAMOUS ARTISTS IN AMERICA HAVE PICKED AS BROADWAY'S MOST GORGEOUS SHOWGIRL- AND YOU WANT A PART IN A DRAMATIC PLAY 2+ Zug DON'T BE SILLY SWEETHEART ”

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With Major Hoople out OUR WAY

Pro — RY NN AR \\ AA RARER RR I

—By Raeburn Van Buren

BE SENSIBLE 7 I'M PRODUCING I'M SICK OF A NEW MUSICAL COMEDY, YOUD JUST STANDING BE MARVELOUS FOR THE BIG AND LOOKING VAMERICAN BEAUTY” NUMBER. . / BEAUTIFUL, ALL YOU DO IS STAND ON A MR MEBLUE ROSE-COVERED

CEDESTAL AND LOOK i)

OH, I BEG YOUR PARDON! T THOUGHT YOU'D BEEN KICKIN’ CANS WITH

SORsSH' OU DON'T NEED TO SIT S80 LOUD ABOUT IT! THAT'S JIT MY STOCKIN' COME DOWN AN GOT FULL O' BURRS!

THAT LAST WORD IT THE OLD HEAD PIN, MAJOR fw I'M GO HUNGRY I COULD EAT THE STRINGS OFF A HILLBILLY BANJO LIKE SPAGHETTI! ww HOW'S THE MISSLIS Tw HOPE SHE AIN'T : CARRYIN' A SPEAR FOR YOU!

EGAD, MY OLD BATTLER, BAD NEWS BURKE / wan WHY, ROSCOE, YOU ARE AS WELCOME AS A DOZEN DESTROYERS TO WINSTON CHURCHILL fo YOU MUST COME TO THE MANOR WITH ME ww WERE HAVING PRIME BEEF AND YORKSHIRE PUDDING FOR DINNER!

ET SEW /

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| IVE GOT SOME BRAING™ | YOU MGHT AS WELL AND SOME DRAMATIC | FACE THE FACTS, JUNEABILITY 2 | WANT A YOUR VALUE TO BROADWAY. CHANCE TO USE Ev! 15 AS A BEAUTIFUL DE= CORATION + THAT AND

I'M TYPED ON BROADWAY AS A | DUMB DECORATION AND | HATE IT _ I'VED SAVED A LITTLE MONEY MayBE | CAN START ALL (ERS¥77 OVER AGAIN DRI S SN Zz ON A NEW \¢ ; CAREER IN

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NEWS BURKE 16 GOOD NEWS TO THE MAJOR NOW =

THE WORRY WART

TM. REC. U. 8. PAT. OFF, PR.1941 BY NEA SERVICE, INC,

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SERIAL STORY

Dollars to Doughnuts

By EDITH ELLINGTON

SATURDAY — Bee discovers the girl who has fainted is to have a baby. Both Miss Ryan and her husband are employed at Huntington's, have kept their marriage a secret. Bee knows her grandfather would have handled the situation differently, but she is power. | Talking to Anthony at dinner, she asks how the Duchess would take the news, “She even bother about the polo ponies she her boy friend.” How does Anthony know about the pole ponies?

CHAPTER EIGHTEEN “I DIDN'T KNOW she bought her boy friend polo ponies,” Bee said in a low voice, “Who told you that?” Anthony's eyes avoided hers. His lips tightened, and he answered hurriedly, “Oh, I heard it somewhere.’ But Beatrice wasn't "Where could you possibly have heard it?” she persisted. “It isn't the sort of thing that would be mentioned in the papers. At least” -—she ca “at least, 1 didn't see it in any gossip column, or anything like that.” Anthony said uncomfortably, “I don't remember where I heard it. Maybe she didn't buy him polo ponies. What earthly difference does it make to us?” ‘None, of course.’ coffee cup. “What have to be in class?” “Eight-thirty. We still have an hour.” He leaned across the table, and the fleeting uneasiness between them was gone. “Listen, Bee, I had a brainstorm today. I was so busy, I kept hearing the girls saying, ‘I wish she'd make up her mind!’ and suddenly, out of the blue, I got this idea ‘What idea?” “Well, you remember those things about helping customers choose the proper clothes? Today, one after another, I heard women saying, ‘But I don't know if it'll go with my hat!’—things like that. I never really paid a great deal of at- R % tention to the selling angle before, ’ ; eid ml 1 a g x ’ a MCT ATF) ; _- ret . i XH) 2 OPR SERVICE. INC |

but since that talking-to vou gave 941 BY EA fe GRAPEFRUIT, pty «CADET BYRD

me about customers benefiting by a | salesgirl’s opinion . . .” “You're just trying to ring me in WHEN FIRST BROUGHT on this idea of yours. You're try- TO THE UNITED STATES, A ERAN FER ing to give me some credit for it, WAS CALLED A LIEUTENANT RONMIE beforehand, if it’s good.” OR ~ SHAY WILL GO TO SAN DIEGO BOT POMEL. YOUNG MEN ARE %. M. REC. U. 8. PAT, OFB,

“No, I'm not. I'm trying to get some help from you. Because we'll POPULAR MEMBERS OF THE LOCAL

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“THE DEPARTMENTS upstairs —the College Shops and Young Sophisticate and the Little Shop and even the Salon have a stylist, don't they? That sort of service comes much too high for a basement department But suppose, Bee—here’s the big idea. so listen —suppose in Budget Fashions we had ready assembled costumes? < “I don't mean simply displaying a hat, some gloves and a handbag together, near a dress, the way things are displayed in show windows. I mean that we could have a regular accessory section. Bach item would be keyed to a dress, or to Wversl dieses, in els » & = “Instead of a salesgirl advising! np the customer, as vou tried to do. | “AND YOU KNOW what else, An- | all sales would be co-ordinated.!thony? All those ‘busy’ little nums- | In other words automatically, as a| bers, with cheap clips, too many | mish of ag 5) Vou buttons, extra ruffles that give me show hat, bag, extra belts, collars— i ; whatever it happened to be—every | 1° creeps, will go Tight out the time she showed a dress There | Window. When a girl sees that a could be some line about. Of course dress like that can't be varied— you're not obliged to buy these, | when she’s got it right up against but it does give you an idea of another dress that's perfectly enhow much you can do with this one sembled with accessories — she'll dress.’ {drop it like a hot cake. We won't “I think it would make sales have to educate the customers. easier to close, and certainly the- They'll educate themselves, just by customer who isn't good on seeing | using their eyes.” the possibilities of a dress would | “You've got it in for Dane,” he find shopping easier.” laughed. “Those dressed up dresses “From the merchandising angle,| are the pride of her life. She we'd turn over double or triple the| thinks she’s giving the customers accessory goods we do now. Of eXtra value with every extra paste

course, we'd have to see that items] Clip.”

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You get the hat, the belt, the collar land show her that. That's demonIstration. She can see the effect for herself. Why, it’s marvelous! I'm sure sales will simply soar.”

“But I thought a general superintendent hag his fingers on every pulse of a store.” “This is no pulse. impulse.” Beatrice wrinkled her nose at him. “Very poor, Mr. Bradley, very poor.” The idea had taken hold of her. “You must assemble some samples, first, Anthony. Telling about a thing is never as convincing as showing it, concretely.” She glared at him. “And don’t tell me the merchandise is rayon, not cement! For instance, tomorrow morning you should get hold of a navy blue crepe with a high neck. I noticed today. It's $3.89. Almost any accessories at all from the main floor! would go with that. A chunky gold | necklace, maybe a navy blue calf bag—I've seen one with a little gilt clasp that's only a dollar—" “Gosh, Bee, you really sound as

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from different manufacturers were all keyed in color and style to harmonize or complement each other, We'd have to co-ordinate our buying in some way to have every item fit in with every other as far as style, quality and finish go. “And the prices, too. You can't sell a $5 hat to match a $4 dress. But all that’s purse mechanics. The idea of ensembled sales, ensembled showing, ensembled fitting and an ensembled technique throughout Budget Fashions is the thing. Bee, I'm sure, if they'd let us experiment in a small way, we could prove the idea's valuable!” “Anthony, it sounds wonderful! It's so practical, too, because it's simple. You show a woman & dress.

Beatrice had no time for Dane now. “Who do you speak to about this magnificent idea? Oh, Anthony, I can just see it! The special ads—‘Good Taste Guaranteed at Huntington's. No matter how little you spend, you can look a million in Huntington's co-ordi-nated clothes’.” “You should be writing ads,” said Spon. “There’s more money in that.” “Whom do you speak to about this? The merchandise manager, or is this a mater for Bruce Sheldrake himself?” “Sheldrake? He doesn’t interest himself in stuff like this! Sheldrake manages the big money, after the sales are made. He appears at luncheons, too, of course.”

if you like the idea. Will you help me? It's right up your alley. You have such perfect taste. I might make a mess of what I picked and the whole thing would flop. “It's the idea of selling more things, more quickly, with more service to the customer that I dreamed up. But actual details of what particular dresses—" Beatrice said dryly, “You have all the equipment for a first class executive, Anthony. Let the other fellow do the work. But—" Her eves shone, “I'd love to. Now you run along to school, and I'll make a tour of show windows on Fifth Avenue.”

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(To Be Continued) (All events, ig and characters in this

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IN EVERY GLASS — THERE 1S NO “SKIM MILK"

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