Indianapolis Times, Indianapolis, Marion County, 28 February 1941 — Page 19

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PAGE 18

"Automobiles—

DEALERS STUDY | * DEFENSE, SALES

. Expect Price Increase and ~. Some-Cut in Production

Later in Year.

Just how the national defense

_ program is going to affect the pur-

chase of automobiles is one worry of many auto dealers. A few weeks ago more than 800

United States dealers met in Pitts-

burgh for the 24th annual convention df the National Automobile Dealers’ Association,

.. -.Uppermost in their minds were such questions as: “How much will production be curtailed? Will prices . ‘increase—and how much? Will a ~ shortage of mechanics develop be-

cause of the defense program?” ~ While positive answers ecouldn’t be given to these and other questions, experts of the automotive industry did arrive at some conclu-

sions: :

“There will be curtailment of auto production later in the year because of possible priorities on certain raw materials but more likely because of a shortage of manpower in auto plants. ! “Prices - will increase because of higher. costs and reduced production, but chiefly due to higher taxes. Every price rise will have to be Justified. Profits will be shaved.” 2. ” ”

Joins Ad Agency

Steve Richards, former United Press correspondent in Indianapolis, has joined the publicity staff of Arthur Kudner, Inc. Detroit advertising firm. Mr. Richards went to United Press upon his graduation from Dennison University in 1930 and also served in U. P. offices in Columbus, Chicago, New York, St. Paul and Minneapolis. o ” ”

“Re-Tuning Radio Simple

If your car radio has push button controls it is a simple matter to adjust them to pick out your favorite radio stations when the wave lengths change at 3 a. m. on March 29. 2 Here’s how to switch to new wave lengths: Turn on the receiver for 10 minutes or more. Loosen the cylindrical push buttons by turning each counter-clockwise about half a turn. Tune in the first desired station manually and press in the first button as far as it will go. with the button held all the way in, tighten it gently. Then release it and tighten securely. After all buttons have been adjusted to stations, recheck the setting. Push each button and see it it is possible to tune the station more sharply by hand. If so, loosen and reset the button. If your radio has the square but-

a

The inside of a modern gas range has been

Just as greatly improved in

or five years as the outside. ference: is that you can see and immediately appreciate the outward beauty. Therein

® # s

“Stepping on it” on the average congested highway flaunts safety, wastes money in useless gasoline, and saves little, if any, time.Driving a 1941 Champion, a party of Studebaker men recently drove from South Bend, Ind. to Harrisburg, Pa., using the 160 miles of the new Pennsylvania Turnpike and returned over U. S. 30, the Lincoln Highway. Using actual mileage figures the engineers estimated six hours would be saved if the super-road covered the entire 604 miles. You might assume that the time-saving would be accomplished by the high speeds possible on the new road, but the engineers found this -was but a minor contribution. “It is constant safe speeds that shorten trips and not sporadic

tons the proceudre is the same except that the button is disengaged from its connection by pushing as far as it will go rather than by turning.

» s 8

Expects '41 Sales to Be Good

One index of prosperity is new car sales. According to Alvin R. Jones, president of Jones & Maley, Inc, local dealer for the DeSoto Division of Chrysler Corp., 1941 will be a year of genuine prosperity. He said today that local registrations of 1941 DeSotos during January were 138 per cent ahead of those of the same month last year. Furthermore, January registrations topped those of December, 1940, by

90 per cent. This gain ran counter to the national trend of a lower

the past four The only dif-

per cent and

lies the importance of getting the “inside

story” of a modern gas range. A modern gas range

The facts are these:

is as much as 50 per cent more efficient in its operation. It offers new methods of cook-

Goran

Along the ‘Dream Road’

One of the seven tunnels... iluminated by sodium vapor lamps.

o # 2

Constant, Safe Pace Saves ‘Time, Auto Enginers Say

bursts ‘when the highway momentarily tlears up,” they report also. * Four hours and 15 minutes, or 28 per cent, of their time was spent in 25-mile-an-hour zones. If the whole trip could be made under Turnpike conditions, 98 per cent of their ¢00 miles would have been on open, fwo-lane, center.parkway concrete highway as would nine hours and 54 minutes of their actual driving time. But 2 per cent, or 12 minutes, would be in 35-mile-an-hour restricted zones through tunnels. Outside of toll booths, there are no forced stops on the “dream roed.” The Turnpike has no intersections, no- grade crossings, and no towns on the right-of-way, and, save through tunnels it is a fourlane ‘divided highway of uniform concrete construction.

rate Of sales in January than December. Indications for February, he said, are that new car sales are continuing its sharp sweep upward. Local used car demand, always an indicator of general business, also showed a substantial increase in January, Mr. Jones said.

Chief Pontiac Says:

Safe driving starts just above the ears. . . . A second of carelessness may destroy a lifetime of carefulness. . . . Your side of the road is the right side. . . . Carelessness is the ‘mother of catastrophe. . . . Better to cripple a schedule than a pedestrian. . . . A little care makes mishaps rare, . . . The fast driver is asking: for slow music.

ing that reduce food shrinkage up to 30

glio saves the valuable vita-

mins. It is one-fourth to one-half faster than its predecessors end its oven and broiler are

scientifically blatiketed with two inches of

insulation. Furthermore, a modern gas range

locates the heat exactly where you want fit

and controls the temperatures within a fraction of a degree.

SAVE TIME . FOOD . FUEL With a 1941 GAS RANGE

Today's new model gis ranges simmer - and giant burners. ulated by automatic heat controls. Top burners all light at the turn ¢f a valve, many modeis”e even feature automatic oven and broiler lighting. Preheating is twice as fast as ever, and such popular

cooking innovations

are equipped with The ovens are reg-

as low temperature roasting

and flavor-seal waterless cooking may now be simple, ~ common, everyday prastices. If you're using an old stove, you should consider these facts. As a matter

“of fact, you should ¢wn a modern, 1941 gas range

vo NOW.

GAS and COKE UTILITY

THE INDIANAPOLIS TIMES, _

H. P.

nx

BASEMENT FASHION SHOPS —

Spring Fashion Notes hn For the Budget-

Tailored and Soft...

$16.95

Smart lines converge toward Spring in soft Dressmaker and Man-Tailored or Cardigan styles. New interpretations in 1941 styles distinctiveness! navy and black. Misses’ sizes 12 to 18. $16.95

New Spring Suits

Choose from plaids, pastels,

Sale! N ew Spring Hats—— $1.79

Regular $2 to $2.95 fresh new spring bonnets priced low for Saturday! Felts, straws and fabrics in every new spring style and colors! Sizes 22 to 24.

New Dresses

Rayon French crepes in florals, stripes, dots and geometrics.. Tailored styles with clever detailing, pleated and gored skirts, featuring the new nautical styles! 9 to 17, 12 to 44.

Rayon Satin IR fbr mimii $1

Fine quality lustrous rayon satin with bra top and zipper side closing! ‘Tea -rose and white in junior sizes 13 to 17 and women's sizes 32 to 38.

Ks

Special

spring wardrobe! crepes,

Lovely Spring

Handbags——m— $1

Simulated leather and patent, gabardine in pouch, zipper, envelope and top handle styles. Tan, WESTERN SADDLE, navy, red and black..

New Spring Gloves—39°¢

“Du Pont” rayon and fine mercerized cotton fabrics in Western saddle tan, beige, white, red, navy, dusty shades. 6 to 8.

so

Regular $3.98, $4.98 New Spring Dresses

Think what you can save on your Rayon printed rayon alpacas and rayon sheers in lovely new styles! sure to want several when you see what grand values they are! for juniors, misses, women and stouts.

$3.77 Special

suit. You're

Sizes

Regular $10.95 New Spring Coats £9.90

Every new spring coat in our stock that is regularly priced at $1095 is in this Sale! Dress

coats, tweed coats, pastel plaid’

coats, fleece coats, a grand collection in every new style! Juniors’, Misses’, - Women’s, * Stouts.

Sale! £1.98 Values! New Spring Skirts

Just the skirts you need to team with sport jackets, to mix with your new All flannels and spun rayon gabardines, gored and pleated. Black, navy, pastels. Sizes 24 to 30.

New Spring Blouses White, pastels, stripes.

/asson &

$1.69

34 to 40.

$10.95 to $12.95 New Spring

Suits $9.90

Glen plaids, pastel plaids, herringbones, tweeds, twills and shetlands all included in this

remarkable sale! Tailored or soft New long -

dressmaker styles! jackets, club collars, slim skirts! Sizes 9 to 15, and 12 to 20.

WASSON’S BASEMENT FASHION SHOPS

Full-Fashioned Silk Stockings — 49°

Sheer, clear stockings, silk from top to heel with rayon reinforced sole for longer

wear.

Three and four threads in new

spring shades. Perfect quality!

Special

Here is the pump that IS the talk black ‘or’ bn gabardine ' brilliant with , nail. head studs: around the platform sole a on the pert bow! - Wear it with suits, with everything! .

New Sports Shoes...... wes Loafers! Saddles! Moce

the town!

No Seconds, Substandards, nor Im

Dull

Jersey ones with. and adjus

New! The Nail Head | Studded Pump |

*2.99 |

Vik te f

asins! erie qf

Fy

back lacing hose supp

Consult ‘0

New! Girl's ‘Face-About’ Frocks-%$]1.99

Floral and solid colors ° in a popular new style that can be worn front or back. Full flared skirt, square neckline, Ric Rac trim! Fast color! Sizes 7 to 14.

Girls’ All-Wool

Skirts$1.98

All wool flannels in suspender and belted styles! Solid colors and color-gay plaids! Suspender and band styles. Sizes 7 to 16. ;

Toddlers’ Spring LBS $2.98

Soft all ‘wool flannels in blue, dusty rose and NAVY. Princess lines and belt styles. Bonnets or peak caps to match, Sizes

tod

pastels. Sizes

EL