Indianapolis Times, Indianapolis, Marion County, 26 February 1941 — Page 4

THE INDIANAPOLIS TIMES

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THESE FACTS ARE VITAL!

All smokers inhale—sometimes—with or without knowing it.

When vou do, it’s plain, there's increased exposure to irritation.

.

So—choose your cigarette with care!

There is a vital difference. Eminent doctors reported

their findings—in authoritative medical journals: ON COMPARISON =FOUR OTHER LEADING BRANDS AVERAGED 235% MORE IRRITANT “THAN THE STRIKINGLY CONTRASTED PHILIP MORRIS . .. AND WHAT'S MORE =

THE IRRITATION WAS FOUND TC LAST MORE THAN FIVE TIMES AS LONG!

Remember—next time you buy a pack of cigarettes— Philip Morris provides fruest smoking pleasure— Complete enjoyment of the world’s finest tobaccos—

With no worry about throat irritation!

So— especially if you inhale—

It’s plain common sense to...

AMERICA'S FINEST CIGARETTE —

TASTE BETTER AND ARE BETTER — Proved better for your nose and throat! Full enjoyment of the world’s finest tobaccos—with no worry

about throat irritation]