Indianapolis Times, Indianapolis, Marion County, 24 January 1941 — Page 2

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Here Are New

Youu Love Your Beautiful New

Full-F ashioned F IRST QUALIT Y

CHIFFON Stoctmcs

Genuine ' crepe 4-thread weight chiffon skies with thelr famous picot hem and runstop.. Very becoming in all of the new early - spring ‘shades to flatter your new ensembles. Beautiful stockings make any costume look more cha |g. Betty Shaw's have lisle: reinforced poinis in the feet to insure longer wear.

S —Downstairs at Ayres

Face Framing: Head Fashions

Your most feminine allure will originate with your face frariing hat for early spring. Styled to flatter and best xhibit a charriing hair-do. We feature a sparkling collection of gay styles in siraw or felt with demure poke brims.

SKETCHED: A felt brim with ribbon edge and subtle veil

wv Headsizes 22 and 224 in colors of Black, Brown or Navy.

—Dovnstairs at Ayres. |

ofl + ve 2 we]

The Secret to Your Perfect New Spring Silhouette!

- “FRUIT oH the Loo” i 2

Vv Lace Tops! Tailored Tops! : Embroidered Trim! 4-Gore | Styles! Bias Styles!

Rest adsitved that your new spring fashions ‘will fit perfectly wien they’ re worn over the Smooth flowing lines of “Fruit of the Locm” slip. Tailored with cireful defails and work- . manship. Complete vith

adjustable shoulcer. straps. . You may Huy

them in Tea Rose or White in colors of 32 todd. | . 7,

FRIDAY, dR. 2% 1941

d /4 aac icrer er £20 Lol *

IRS © STORE }

% REGISTE ———

) Spring Fashions to Brighten Winter Days.

Exciting New Styling in Rayon Alpaca and Cynara

Costume Suits In Soft Spring Pastels

$7 98

SIZES for Juniors and Misses!

Rose! Beige! Powder Blue!

Navy!

Rayon Cynara! Rayon Alpaca! Bell Sleeves! Self Belts!

The soft gaiety of delicate pastels will bring new harmony into your spring wardrobe. Moulded in the keynote of dainty feminine flattery to provide a perfect early spring costume. Self belts and self trim are much in evidence to add charm to the flowing pleats of the skirts. Wear it as a costume . . . the dress by itself .". . or the coat with another dress. Also black coat with print dress combinations.

For Spring Fashions it’s « « » Downstairs at Ayres.

A. a on al- B. Ra lh » Bose, pan. ho Bl - or Powder eg an Bla Sizes . ger Tae. Sizes 12 to 18

i | i i | { i | I

CO RIL ILA S$ $ Introduces

Gaba NET for Spring Footwear

$3.00

Sizes 4; to 9, Widths AAA to B

Glorious footwear creations for spring will shout “Gabardine” from every blossom. Get in swing with spring

and gabardine. Styles to suit the wiles of every femi- .

. pumps, ties and straps that will thrill —Downstairs at Ayres,

nine taste . . you! Seg yours tomorrow vole

Youll Find Sound Values in This SALE of

Men's 1opsogts

This mbimfacturer ofs ‘men’s better coats wants to “start the new year rig ht”’— with low stocks and cash in the un He took a loss on every coat! His loss is YOUR PROFIT! So, if you need a big heavy ‘overcoat for January’ § raw days, or a topcoat for spring . . . NOW IS THE TIME TO ACT! There's a huge assortm t to choose from—smartly tailored in ewest Syl mane of quality fabrics. ~ .

Men's 5 Smart New SUITS

$12 95

Suits made of fine hard finish fabrics of a good wearing quality and a grand sejectton of sturdy rough woolens. Smart new patterns in up-to-the-minute colors of blue, brown, greys and chalk stripes. Single and deublebreasted models to chogse: from.

Zipper Lined Coats siete ieie +315. 9%

USE OUR Long-Term LAYAWAY PLAN!

Lipper- Lined Sport COATS In Wool and Camel's Hair

519%

Colors in New Nude and Camel

spring coat . . . we've solved that problem for you. It's a Zipper Lined Sport Coat in mohair wool and camel's hair that keeps

& = oom

Perhaps you think it's just a little too early to buy a light weight ,

you warm on chilly mornings yet you can remove the lining and |. have your light weight coat for warmer days. Boxy and swagger

styles with large slash and patch pockets. or —Downstairs at Ayres.

¥Y

Plaid With Plain

In Matching Tones |

Is the Sioty for Spring in

Skirts n Sweaters

Cotton Chenille Sweaters

$7.00

Smart cotton chenille sweaters with gay puffed shoulders. Elastic at sleeve and waistline. Zipper fastening front and dainty breast pocket. Colors in Green, Pink, Maize, Cherry Red and Natural. Sizes 34 to 40 in the group.

Other Sweaters......$1.19

All-Wool Plaid Skirts

$3.00

All-wool plaid skirts in soft pastels for spring. Zipper placket, 8 front pleats. Colors include gray, yellow and blue plaids, blue, red and gray plaids, rose, black and wine plailis. The perfect gkirt for your spring sports costume.

Rayon BLOUSES

Long pr short sleeve blouses in straight

urious. Colors in White, Red, Yellow or gay prints. Also sation stripes in the Sizes 34 to 40.

or band bottom style. Convertible neckline and two chic breast pockets. Multi- ; filament rayon crepe that is soft and™TH- 0 ) group. Other Blouses greiveunisredflds