Indianapolis Times, Indianapolis, Marion County, 21 November 1940 — Page 9

THE INDIANAPOLIS TIMES : a ~ Xk : FARMER'S GUILD ELECTS the National Farmers’ Guild at the ANN ARBOR, Mich. Nov. 21 (U. final session of the Guild's convenP.).—Robert Spencer, Monticello, tion last night. Ind., and Arthur C. Hellerman, Tremont, Ill, were elected president| Cactus spines ' make and vice prescident, respectively, ofl phonograph needles,

THURSDAY, NOV. ory eR Be ee % . — . OTHERS AHEAD Lure of Coach Ride Is Why Century-Old Charles Mayer & Co. Is Here “OF GREECE NOW | {@ ASKING PLANES

U. S. Giving Britain All That Can Be Spared; China Also in Line. By WILLIAM PHILIP SIMMS

Times Foreign Editor,

excellent

Ar # ! = i PR Now, 100 years later, service to Mayer's customers includes a bit of scent over the perfume bar.’ A pipeful of tobacco used to cost two pennies, but the perfume is free. Miss Kay Davis. of 3603 Washing- ! ton Blvd, is getting a touch on the lapel from Miss Helen Campbell, who is buyer and head of the store's | perfume department, :

In 1840, when Charles Mayer established Charles Mayer & Co., the tobacco jar held tenderly by Miss Shirley Sarsfield, store clerk. | stood on the counter and was service deluxe for the customers of | that time. . |

Mr. Rimms

Greece's urgent appeal for planes) and other aid in her war against Italy, and despite America’s eager-| respond, there is little of prac- Po i 5 4 cp Fed : gs 5 “Whenifs tical value that she can do : : i : ; : ; An IMMACULATELY clean < CLOROX-CLEAN: of thumb,” ap-| keepi oxi eping. Let Clorox help you " proximately half i ; ni : : : 5 > make it that way. For Clorox clean! defense produc - | si : ; : BE A di CR Ream disinfects, deodorizes, removes Fd ; 3 ; ; on E numerous stains in routine cleansing of porcelain, turned over to| jE : EE i os 3 3 e tala ef Great Britain as| i Li : : : : ll S So poly io Ultra-refined . .. it is outstanding in germicidal out of the fac- | scientists recommend as safest, best suited, most tory. This he is| economical in household use. Simply follow dior. 2 ;Vitlespreas | IN NEW SLENDERIZED BOTTLE WITH EASY-OFF CAP! conviction that we Com 1940, Cras Chums Co arming against time. China. China has been at war with Japan for three years. With her ] 8 2 “wu 2 2 8 8 Pealed to the United States for I ( ( 1 blanes and other equipm~nt, and St F o 19 WA H f f y officials here are aware that -« RATNER I KES ore S oun er en e ame Oo I Yi heed is great. | > . ° . °o | snes sagan tne expec ees | LEAD IN KANSAS The Institution Has Grown With Indianapolis ih the South Pacific, Indo-China, | |

WASHINGTON, Nov. 21.—Depsite ess to do everything in her power | Already, by the President's “rule! ilet'i k of d house: 3 4 : toilet is a mark of good hou its hygienically of our national-| tion is keing] : | tile, enamel, linoleum, wood surfaces. Clorox is fasv as it comes efficiency among those disinfectants which doing in the face rections on the label. ourselves are Then there is back to the wall, she, too, nas apIf China is defeated and Russia Thailand, Burma, Singapore, the

numerous letters home,

dresses.”

By HARRY MORRISON |ered around the stove at the rear. his East Indies and even ‘ne Philip : The store prospered. | pines, Australia and New zealand Absentee Votes Give G 0.P.| The lure of 2 Stagecoach Tige may| He wrote home: “Work hard, By 1842 he had hired a helper in will be threatened. * ¥* " *lwell have been the deciding factor don't be foolish and save your|the store and later added a storage Behind the reo in ; in Charles Mayer & Co. being able, money—then you will be able to| house at the back of his narrow lot. Bur : eopening of, the Margin of 54 Over lebrate its 100th vear at the have your own place within three or |He provided what may have been I'ma Road was a promise by this to celebra S y f ” the first “drive-in” in the city. C country to Great Britain that all Democrats. our years. Hie Tre ro an nu & alo] possible help “short of war” would In Fortunate Position 5 : TOPEKA, Kas, Nov. 31 1, PJ ore the first Charles Mayer opened Governor Payne Ratner today had | his 8 x 10 foot store on E. Wash-

; ing place behind his store and be extended to China. Although he worked hard, there is walked in the rear. East Indies Want Aid s ? : crept into the lead in his race for|ington St. on Nov. 18, 1940. It was re-election against William H.!the last leg in a two-day and three-

same stand this week. The stagecoach ride came just be-

| samples—his letters don’t say of The town was 2000. It was growing. | what—and he said he thought a aid. They need plares and other . Wa : | Young Mr. Mayer was 19 and had |the capital of a state for 16 years. equivment. The Philippines also|State Canvassing Board quit last| =OUNS across the ocean from his| His store grew with the town.| The store was there when the

ino denying the fortunate position! BY 1846 he was considering imThe Dutch East Indies have -like- Charles Mayer found himself in. POTUDS. He had prize lsts and wise asked the United States for|Burke, Democrat. (hour ride from Cincinnati to Indian- ight He was ahead 54 votes when the apolis. It was getting wealthy. It had Been, food business could be done in jobwant planes and whatever else the ENE after completing tabulation of | United States can spare.

Even that does not tell the, whole,

story. Almost all of the 20 republics of Latin America want help. From all this it can pe seen that Uncle Sam has more than his hands full. For in addition to urgent

[the out-state absentee ballots of 93 lof the state’s 105 counties. Partially | counted . were the hallots from {populous Sedgwick and Shawnee] Counties. Mr. Ratner apparently was de-| {feated Nov. 5, by at least 2100 votes. |

|If the ballots from the remaining 12

native Wurtemburg to Baltimore. He was told there that “times were tough” and advised to push on. He

{worked a few months in Cincin-

nati. “I*ve got an opening for you, young man,” said his prospective employer. “You or my son can have it. It’s a job at Indianapolis. It's a

| bination of necessities and fineries, its present wide range of prices, where a piece of glass may cost one dollar or five hundred and fine groceries still occupy a place of honor. At first he sold sugar and salt and tobacco and ax handles and a few staples and groceries. He wrote

| That may explain its present com- |

first railroad train steamed into Indianapolis’ first union station. Charles Mayer & Co. then took its second decisive step. Mr. Mayer bought his ground and finally owned his own store. He paid his first taxes. They amounted to $27 for state, county and road levies. The company has

that first tax receipt, an indicator of the city’s growth,

good chance to make your way.” home that “most Americans chew tobacco, smoke cigars and take

appeals from vad, he is at the | counties follow the pattern set by The Ride Thrilled Him strong drinks. and eat more sweets

very beginning a 15-billion-dol-| the absentee votes already counted, lar rearmament program of his the Republican will remain in To-

own, and by com.ion consent he Peka another two years. Young Charles had written his|than regular meals.” has little time to spare. The Btate po yassing oard,| family at home about the rigors of| But he realized his position and : counting absentee ballots, Will com- | the ocean crossing. When he wrote! opportunity to bring more things Own Requirements Cut plete its tabulation today. again from Indianapolis, he ad-|into Indianapolis. He wrote to CinThe United States, therefore, is ee mitted he'd looked forward to the|cinnati, never missing a chance to tod expected to adopt a sort of muni- HIGHLANDER RECRUIT stage ride and that it had been best|improve his stock. His trouble was CO. was to be from the Civil War

tions rationing system. First of all, |of all. |the lack of ready capital. until 1902, when the wholesale busiit is cutting its own requirements tof, RETURNS TO SCHOOL | “Notwithstanding,” he said, “that| He found that credit terms were ness was discontinued. | we

the bone—or, a sone official ex- rode over no roads at all at|far simpler than they were to be 100| ,_ : i : MONTGOMERY, Ala., Nov. 21 (U. | times, and stumps and rivers and years hence, | Business is dull,” his partner

pressed it, “a little below the bone.” Cincinnati jobbing | , : Whatever can be produced over and |P.).—It's a far ery from the Canad- once we turned over on our side.” {houses wrote him: “You can pay|Wrote to him on vacation, “but baby | above this irreducible minimum will jan “Ladies from Hell” to attend-| His job here paid $10 a month, two-thirds cash and if you pay the carriages are going well. We are go where it is most desperately/ ance in high school in Montgomery [room and board. Within a few| balance within three or four months paying $36 a dozen fer one type of —but that's the record of 17-year- months he'd saved enough to take a| we will continue to give you that

needed. wagon, but we are selling another Great Britain is No. 1 on the list.!old Collier Houston. chance on renting a place for his much credit time.” type better, although it is more exSeveral months ago Houston told jown business.

That is because fully 85 per cent of] : pensive.” : : r $ his family he was “going hitch-hik-| His first purchase was a stove. Luxuries Were Missing

the American people, both in and Independence Day in 1858 was not out of the Government, are con-|ing.” He hiked to Canada, where |The front of his store, at 29 E.| Indianapolis at that time was not|good. It came on Sunday. There vinced that if she is beaten we will he passed for 20 years of age and | Washington St.—the same placea place where much money could be Wasn't even a parade of school chilbe next in line. joined the Canadian Argyll and where the company's five-story|spent for luxuries. There weren't|dren, his partner said, and the Sutherland Highlanders. building now stands—was open and|any. The chief recreation was walk- |store took in only $13C. Mother loons carry their young| His family finally persuaded the [the winter winds played in and out.|ing or taking a ride into the country.| That year Charles Mayer married about on their backs for a few days youth to return home to complete | They weren't quite strong enough to|Except for one thing: “All the Miss Mathilde Lempe. In 1866, he after they hatch. ‘his high school education. bother the cash customers who hov-' ladies think of,” he wrote in one of

Business Prospers Twelve years later there was every evidence of the great jobbing and wholesale business Charles Mayer &

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took a former clerk, William Haueisen, into partnership and they went into the wholesale business. Through depression and prosperity, the store stayed on E. Washington St. Its front changed as the styles differed. It saw the installation of street cars and the .first automobile. It lived and grew. When the first Charles Mayer died, his sons, Charles Mayer II and Ferdinand L. Mayer. took over the store. A third Charles Mayer now handles the business from the same office his grandfather had on the third floor of the present building built in 1881. Albert L. Zoller is vice president.

E xhibit Old Articles

But this week, the company is looking backward over a century. Opposite the elevators on the third floor is an exhibit of articles pur-

chased from the store over the years. - The merchandise includes plates, a mechanical doll and carriage, silver, a cup which was given away on the store’s 50th birthday, jewelry, music boxes, formal fans. There are some of the original advertisements in which Charles Mayer & Co., grocers, advertised brushes, jewelry boxes, wicker baskets and baby carriages. The prize of the lot is in Mr. Mayer's office, It's emblematic of the first Charles Mayer's ingenuity. “Give the customers service,” he said. And there it sits, one of the first pieces of glassware . imported into the new rough town of Indianapolis. It's a tobacco jar and if sat on the counter of the first, open-front store in 1840. Instead of helping themselves at an open cracker barrel, the customers filled their pipes with the best tobacco in Indiana. They also laid two pennies on the counter,

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FREDERICTION, N. B., Nov. 21 (U. P.).—Millions or board feet of New Brunswick and Northern Maine yellow birch will be cut this winter and shipped to England as veneer | for construction of Royal Air Force | planes.

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