Indianapolis Times, Indianapolis, Marion County, 13 May 1940 — Page 4

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CITY LEADERS WILL GREET BOTTLING ESTABLISHMENT

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Public Invited to Inspect Equipment in $300,000 Building, Sample Beverages at Evening Opening—Company to Employ 350.

Officers and directors of the Indianapolis Chamber of | Commerce, as well as leaders of other business and civic

groups, will attend a special opening of the new plant of |

the Canada Dry Bottling Company, Inc., of Indianapolis, 123 West 22d street, this afternoon, prior to a formal opening to ‘which the general public is invited, which ‘will be held from 6:30 to 9:30 o'clock tonight. | Local business, professional and civic leaders have been | invited to attend a reception in the afternoon to meet officers | of the Owen-Illinois Glass Company, the Liquid Carbonic | Corporation and the Canada Dry Ginger Ale, Inc, of New| York. Several thousand persons are expected to inspect the plant during the evening and to sample the beverages which are being produced there. \ | The plant of the Canada Dry Bottling Company, Ine., of Indianapolis, which was recently completed at a cost of] approximately $300,000, is considered by the industry as one of the finest soft drink bottling plants in America. The, plant has a capacity of approximately 500,000 units per day | and will supply a territory comprised of Indiana, oe] Kentucky, eastern Illinois and western Ohio. City Is Important Soft Drink Center.

g ¢. bu . . . “Indianapolis is rapidly becoming a very important cen-

THE INDIANAPOLIS TIMES

Advertisement

CANADA DRY PLANT

MONDAY, MAY 18, 1040

OPENS TODAY

ROBERT JOYCE FRANK J. McOARTHY OMAS. E. STEVENS

President

Robert P. Joyce, the president of the Canada Dry Bottling Company, Inc, was associated for several years with the jewelry manufacturing industry in Indianapolis before assuming his present position. A native of Ohio, Mr. Joyce is married, has two children, and lives at 6115 Park .Avenue, Indianapolis.

Vice President

Frank J. McCarthy, aged 35, holds the position of vice chairman of the Associated Railways of Indiana. Widely known in Indiana business circles, Mr. McCarthy is a member of the Ancient Order of Hibernians and the In-

dianapolis Athletic Club, having graduated from Notre Dame University in 1925. He lives at 4224 Ruckle St., Indianapolis.

Secretary-Treasurer

Charles E. Stevens is a certified public accountant, licensed in Indiana and Wisconsin, and is & partner in the firm of Lloyd and Stevens. He is also an attorney-at-law, a member of the State and Federal Bars, and the American Bar Association. A graduate of New York University and the Indiana University Law School. Mr. Stevens wesides at 5301 North Delaware St., Indianapolis,

HOMER L. RUN

General Sales Manager

Homer I. Ruh in years past has been engaged in industrial engineering work throughout the United States and Canada, particularly in production control and marketing and merchandising as applied to industry. Mr. Ruh served overseas for 1d months during the World War and is a member of the American Legion. He came to Indianapolis from Columbus,

ARTHUR J. QUEISSER

Marion County District Sales Director

Arthur J. Queisser has been associated with the beverage industry in Indianapolis for the past seven years. He will be directly in charge of sales in Marion County for the Canada Dry Bottling Company, Ine, Mr, Queisser attended Butler University, is married, and resides with his family at 3702 North Illinojs St, Indianapolis,

OFFICIALS of CANADA DRY BOTTLING COMPANY AT AFTERNOON RECEPTION

"CHAS. V. JOYCE

Chief Chemist

Charles V. Joyee came to Indianapolis to take charge of the chemical operation of the Canada Dry Bottling Company, Inc, after spending a period of time at the Canada Drv laboratories in New York City. A graduate of the University of Maryland and a former resident of Washington, D. C., Mr. Joyce now lives at 1512 North Meridian St., Indianapolis,

ter in the soft drink industry,” said George S. Olive, chair-| man of the Industrial Commission of the Indianapolis Chamber of Commerce. | “Indiana is considered by the industry as having the finest plants bottling soft drinks in America and the new | plant of the Canada Dry Bottling Company, Inc., of Indian-| apolis undoubtedly adds greatly to the state's reputation. The new Canada dry plant also makes Indianapolis an im | portant distributing center for soft drinks inasmuch as large | consuming markets will be supplied from the Indianapolis | headquarters. We are very proud of this splendid addition to the city's industrial activities, because the plant will provide employment throughout the entire year for a large number of persons.” The management of the company estimates that throughout the entire territory served by the plant employ- | ment will be provided for 3350 persons.

HARMONIOUS BEAUTY MARKS CANADA DRY PLANT; INDIANA SUPPLIES, MATERIALS USED

Rostone Corporation Fabricates Facing of Build-| ing—Eagle Creek Nurseries Install Landscaping,

Lawn—Use of Glass Block Is Spectacular.

Approaching the new plant of lower half of the walls of the bot-| the Canada Dry Bottling Company. !tling area have been 123-125 West 22d street, one of in terrazo, and above this the walls the outstanding features is a beau-/are lined with opaque glass tile, tiful Rostone front, carried out! Away from the bottling machin- | in harmony with the modern archi-'ery and toward the !

: rear of the tecture and fabricated by the pyilding, is a conveyor system for

carried out| .

ANNOUNCES A NEW INDIANAPOLIS PLANT

TO SERVE INDIANA, PART OF KENTUCKY AND ILLINOIS

With its World-Famous

Indianapolis, world-famous as a city of homes, has become a home to Canada Dry's world-

famous line of beverages.

For now, in an ultra

Rostone Corporation, of Lafavette Atop the building, and silhouetted against the sky, stand “Canada Dry,” outlined in neon tubing, supplied by the Claude Neon Federal Company, 530 North Meridian street To complete the picture, a wide expanse of lawn and landscaping work has been planned and installed bv Eagle Creek Nurseries, of Traders Point. The impressive billboard, “Indiana Home of Canada Dry Beverages.” was designed by the Conner Hollingsworth Sign Company, 315': North Delaware street.

Glass Block Spectacular,

Inside the offices, the foremost feature is a spectacular effect created by the free use of glass block.

the letters

filled cases, storage area.

In an individual room adjoining this area is the laboratory where the sirup is prepared, filtered and cooled under strictest sanitary teonditions, Behind this room is the stockroom for supplies, and further to the rear is the loading and unloading platform. where trucks are supplied for the day's {deliveries to the trade,

Plant Is Block Long.

leading to a

large

All in all, the Canada Drv plant

lcovers an area the full city block, from {south to McLean place. ing work has been very capably carried through by John Helmer, 329 North Holmes avenue, and William Sanders, 1810 Union street.

length of a 22d street Contract-

modern plant, at 123 West 22nd Street, Canada Dry Bottling Co, Inc. of Indianapolis, begins the manufacture and distribution of Canada Dry products for Indianapolis and Indiana.

In this newly licensed plant will be found the same methods that have made Canada Dry a favorite with Jiscerning people of fifty countries. Here will be produced the same distinguished product that was developed by the famous chemist, John McLaughlin, back

in 1906, when he gave the world “The Champagne of Ginger Ales.”

The Canada Dry secret process,

Walls and partitions are carried out in this manner, lending an atmosphere which expresses the purity and quality of Canada Dry beverages. Office furniture is of solid walnut, and was manufactured by | the ‘Shelbyville ‘Desk ‘Compatly of Rev 10th ‘street. Shelbyville. Highly polished ter. Electrical contracting and inrazo floors, laid by the Santarossa Stallation throughout the entire Mosaic and Tile Company, 2707 plant ‘was by the Frankhouse Roosevelt avenue, complete the Electric Company, 1506 East Wash- | imposing appearance. ington street, Upon entering the plant and bot- All concrete flooring, exclusive | tling division, the visitor first sees of terrazo, was supplied by the] the massive bottling machinery, Heston Certified Concrete Corporaincluding =a 40-ton ice machine, |tion, 1245 West Washington street, carbanator, bottle ‘washer and and cement, lime and plaster by sterilizer, sirup filler, and ecar- the Capital City Supply Company, ponated ‘water filler, which all 2025 Martindale avenue. Paint for | were purchased from and installed construction work was obtained bv the Liquid Carbonic Corpora- through the Advance Paint Comtion of Chicago. Tie floor and the pany.

Roofing and skylights were installed by the Graham Asbestos Company. | 1532 West Washington street, and plumbing and heating throughout was supplied bvgFrank E. Irish, 2909

| | |

You Are Invited |

To Attend The GALA OPENING of the CANADA DRY BOTTLING CO., INC.

OF INDIANAPOLIS 123-125 W. 22ND ST.

TODAY, MAY (3, 1940—6:30 TO 9:30 P. W.

as millions of palates know, brings out the full piquant flavor, aroma and bouquet, of the finest ginger root... selected by Canada Dry's own experts on the island of Jamaica. That's why the Canada Dry Ginger Ale made here, as in other important cities throughout the ‘world, is a quick picker-up ...a refreshing, soothing bracer...an aid to ‘well being. That is why it's

gingervating!

Treat the whole family to Canada Dey beverages—and be sure to keep an ample supply in your refrigergtor for those occasions when friends drop in. Canada Dry is on sale at all neighborhood stores, in hotels, clubs

and restaurants. | ®

Come and visit this spotless new establishment that is a monument to your good taste, your preference for Canada Dry beverages, See for yourself how carefully these products are made . . . how even the water goes through a secret, exclu-

Here's the New Indianapolis Plant

sive Canada Dry process assuring

purity and uniformity to these famous beverages whether they are

made here or in Los Angeles. You'll agree, an industry to be proud of has come to Indianapolis and Indiana!

SPARKLING CANADA DRY WATER Because of Canada Dry's exclusive process...

PINPOINT CARBONATION... Sparkling Canada Dry Water keeps its 2est and sparkle for 24 hours after the bottle has been opened. A fine mixer, a perfect club soda.

CANADA DRY'S TOM COLLINS MIXER A grand mixer made with a genuine fruit base, pure carbonated watér ‘and cane sugar. No acid, artificial color or preservative,

Naturally, this perfect mixer has found wide acceptance as a refreshing fruit beverage.

CANADA DRY

“IT'S GINGERVATING". .. v'PICKS YOU UP... v AIDS DIGESTION!

NOTE TO TRADE: £55k passin Sn

CANADA DRY BOTTLING CO., INC. OF INDIANAPOLIS, INDIANA

a 123 WEST 22nd STREET * TELEPHONE TALBOT 158)