Indianapolis Times, Indianapolis, Marion County, 10 May 1940 — Page 17

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FRIDAY, MAY 10, 1040 _ — THE 1

. One of the Loveliest Gifts for Her! Full-Fashioned PURE SILK

® ALL FIRST QUALITY! . ® 4.THREAD CHIFFONS! ® 7-THREAD SERVICE! ® SHEER RINGLESS!

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You've admired these famous “Gaymodes”! You've 1-« made them your favorites if our lengthy list of hi 3 customers is any test! Buy some for your mother i tomorrow! She'll like the serviceability and fine tex- , ture . .. the new shades . .. the picot tops . . . the’ ‘reinforced foot! Sizes 84 io 10%!

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a + ’ . TO TR J Pr Women's Full Fashioned

: ; : oo “Gaymode” SILK HOSIERY ctl 4» . 2, 3, 4 and 7 threads! Ring- ! ' less, first qualities! Reinforced 79 PURE LINEN RAT SN < H 3 ye er ct “ v v 1 R Ra) a x ° We ; IR k

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Milanese First Quality "GAYMODE" Handkerchiefs or Rayon CHIFFON STOCKINGS 8 Jovani 4: Box

Suede Lovely white

2 and 4 threads—sheer—ring- Cc \ & Cc hankies em- 25 GLOVES less! Full fashioned! Newest 28 broidered in pastel shades! Size PENNEY’S—Street Floor 11x11"!

Smooth - fitting, long - wearing Cc 0 gloves, nicely trim- ? med! Black, white UN Ay ng ee and navy! g

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N A \ YY Th \ LF - “ Y a > A A > ’ ~ » og NZ ae \ 3 3 we AAAS!

90105 “or 72105" Lovely "Cannon" 52x62nch Beutel Now CHENILLE TIWEL LUNCHEON | Lace TABLE SPREADS > CLOTHS CLOTHS

2:9 90¢. 49¢ 1% RF Includes 22x44-inch bath Luxurious bedspreads with towel, 16x27" terry guest Colorful “checks or smart Sizes 57x58”, 52x70" and two-tone colored tufting on towel and 12x12" wash printed designs! Part linen 57x78’! Lovely floral woven cream or colored grounds! cloth! Floral jacquard de- and cotton . . . some are designs! Strong, long wear-

Full or twin bed sizes! sign! rayon and cotton! ing weave! PENNEY 'S—Second Floor. PENNEY 'Sg-Second Floor. PENNEY'S—Second Floor. PENNEY'S—Second Floor.

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Dresses She'll Live in From Sun-Up to Sun Set! Excitingly Varied Groups of Famous

“SALLY LEA® and “FRUIT OF THELOOM?> ‘oo: SP

NEW SUMMER COTTON DRESSES 7, le 50°

fasteners! Nicely | 7 { (CT & SUMMER PURSES — Large, Wi GUARANTEED = % YOUD EXPECT TO PAY A to imi §] J Comins Som tates tm NY = Printed Percale HOUSE COATS-—

FAST \N \ 5d BETTER HANDBAGS—Genu- 1.27 # 3 i A\t— ine ct ‘ ind and zi ls! 14-44 ; : po? = COLORS! Ny MUCH HIGHER PRICE rn 1.98 Bid nivglmund BSCE URC (Cad

AR © a 3 FOR THIS QUALITY! PENNEY'S—Street Floor. SOY BABE]

Th IN = i ® i & >#% Choose Them In Sizes Up to 52 For Mother! ® FLOCK DOT VOLES Ce Sh ATES | ¢ SUMMER DRESSES

SUMMER GIOVES — Rayon milanese or suede! $1 Washable! 6 to 8'2.....

CAPESKIN GLOVES—4, 6 and 8-button lengths! Black, white, navy— washable

Rayon ‘Crepe or Rayon Satin

"CYNTHIA" SLIPS

® Please the Most Fastidious Women!

® 4.Gore or Bias Cut! ® Lace Trimmed! Ae ® Tai | = ailored Styles! aw ff

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The newest slip designs are here! Runproof guaranteed seams! Tearose, white, black, navy!

Women’s QUALITY SLIPS~—Lovely shimmering rayon satin in white or tearose! Camisole and regular

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PENNEY'S-—Street Floor,

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Special Purchase of Lovely Satin Crepe Gowns

® Lace Buy your mother sevTrimmed! $ eral of these exquisy > ite gowns — choose ® Tailored from tearose or blue! Styles!

Sizes 15 and 17! Fine “Adonna” Rayon LINGERIE— 49 Vests, panties, bloomers, chemise. Each C

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® SPORT CHAMBRAYS! 195 Distineti ® Rayon Sharkskins! ® 'Shepherd' Checks! 4 Siinclice Sigtes: ® Sheer "Lanettes’'! ® Rayon Prints!

® SHIRT-WAIST STYLES! ® "Lambskin" Prints! ® "Romaine’ Crepes!

® TAILORED MODELS! ® ZIPPER DRESSES! * ipl °p Prints! ® RUFFLED TIE.BACKS! 2 yo Triple o Bonsere py ! ® EVERYTHING NEW! ary ollywoo

® Rayon Dime Dots! Sheers! You'll be able to take your place in the sun and hold

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ah : . - : ¥ 3 3 \ \ 3 . your own in COOL COMFORT in these smart cot- i - 4 3 Re tons that will stay fresh and keep you light-hearted EE AR PET eR a I OR through the scorchiest weather! Wide range of fast 5 dL _ : TRL ES ~t % _ f Ml N R J . i WW, : a N . p

colors with frosty accents and contrasting color i trims! “A NEW ONE IF ONE FADES.” SIZES 14 sik 7 i to 20; 38 to 44; 46 to 52! y

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We're more than excited about them ... we know we've hit a gold mine in dresses like these! You will

Special Group of Better ‘ EN $ ; § : \ id 3 : too, when you've seen them . .. so come prepared to

buy several-—one for mother and one for yourself!

: - yy : Ba 3 a) Dresses with such expert workmanship as this are Cotton D ® E S S E S d ¥ py AEE ¢ Ta ‘ 8 ? almost unheard of at this low price! 14 to 2 ® PLACED ON SALE TOMORROW! RE TE SRE VERA. CREPE SUMMER COATS

® Smart Swagger and Fitted Styles!

Ny oa w Ow FS E % : § : 3 § 3 ; X 3 ; Co A prio PRY i R 2 Sheer crepe coats with 98 flock dot volles, lawns, batistes Soe dad Bh EE Ei 3 ’ : : lovely nines gt * in the cleverest styles of the sea- Wk = = & tS % to 44! son! Sizes 14 to 44! (Extra J A 3 ak &

Sizes, 3%). PENNEY'S— = Second Floor

PENNEY S—Downstairs Store. i : BEEN : rn a

Dainty Fine Quality Ya Rayon Taffeta and

RAYON UNDIES | {2 Broadcloth SLIPS |

3 Pahfies! i * Buitt-up i Stepins! c 4 Shoulder ¢ ® Briefs! F iT NR 1 ® Bias Cut and

5 Straight Cut! if : - A special purchase brings Rayon taffeta slips are embroi- ) these better quality rayon Ea dered or tailored with rip-proof undies {o you at this price! 8. seams. Broadcloth slips are SU M MER | ATS | Embroidered and lace 2 ~ sanforized shrunk! Tearose or A trimmed styles! Sizes 32 Foner a white! Sizes 34 to 52! ha

to 50! FP ®STRAWS! S$ 8 : 6 AL » I Printed Batiste GOWNS F- Windsor Crepe” GOWNS FELTS! ss ® At a Very Low Price! 8 ® Embroidered and Appliqued! ® PIQUES! Well made with self-tie : : 52 [ long, ap c rier ie ge LE oy IE

1m Sizes 15, 16, 17! many colors including white! , 7! 3 9, 18, 17! 3 Farge JHE, small brims, bre, of « PENNEY cCcO. ;, INC. 'NNEY'S--D stairs § t a PENNEY'S—Downstairs Store. : on sailors . . , all headsizes A —— = Ee — re ~ *33 EAST WASHINGTON ST.

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