Indianapolis Times, Indianapolis, Marion County, 8 May 1940 — Page 2

spe -

A S— ct ce

EE CE a

or PY

oS :

Et 2] TS iid

I adi

JPN 8 go wa

Pra

pe

EL .

POSE

Lo I > ba OO 7 iid 7 oh Said La

oe

SUBSTANDARDS — are stockings that escape by the narrowest of margins being classed as “Firsts.” Only the well-trained

eye of an inspector can detect the slight imperfections. Buy them with utmost ~—Downstairs at Ayres.

confidence.

A Smart, Wearable Gift for Mother!

"FRUIT of the LOOM"

SHEER COTTONS

$7.09

® Zipper Styles! ® Fitted Styles! ® Tie-Back Styles! *® Belted Styles! ® Rose! Blue! ® Green! Orchid! ® Shirtwaist Styles! ® Black-and-W hite!

Sizes 14 to 52 in the Group!

Cottons you'll live in—and so will Mother—from sun-up to sun-down! Styles for the home and office—for sports or vacations. Pinafore styles, zip-ups, tie-backs, coat frocks and many others! Batiste, flock-dot or voile sheers, and colorful prints! Don’t fail to see them!

A Gift for Mother! Long-Sleeved Washable COTTON DRESSES

Sizes 14 to 46

at $1.09 and $2.00

SUMMER PERCALES

$7.69

Gay, cool, well-tailored percale dresses you'll love! Zipper styles, tie-backs, coat and tailored styles, with organdy trims in the group. Patch pockets! Fitted waists! Novelty ric rac trims. In blue and rose. Sizes 12 to 52 in the group. You must see these dresses to fully appreciate them!

"June Arden"

Summer Sheers y

The smartest, most comfortable summer 3 sheers imaginable! Crystal buttons, patch ” pockets and lace trims add to the beauty of these frocks. Orchid, green, rose and $1.09

blue. Sizes 12 to 38. Also other sheer Dresses Mother will love to wear

, in sizes 38 to 52.

-——Downstairs at Ayres.

THE INDIANAPOLIS TIMES

Make Mother Wonderfully Happy With Several Pairs of

Luxurious, Long-Wearing Substandards of

REAL SILK STOCKINGS

If you want to give Mother something just a little nicer—and who

and still have it practical, give her several pairs of these exquisitely sheer, clear full-fashioned “Real Silk” Stockings! Choose in

doesn’t? —

Lh)

shades. Sizes 8145 to 101%

at these savings!

They include the

3 and 4-thread weights with picot runstop. Delightful new hosiery (Substandards.)

Substandards of NEA L =i LK De Luxe Chiffon STOCKINGS

Give Mother the hose she wears—Substandards of “Real Silk” DeLuxe chiffon STOCKINGS! to your mother (and this Sale Price will tickle your budget!) hem guard. Smart new hosiery shades in sizes 3'2 to 105.

A Mother’ 1 Tove a Flattering NEW Hat!

Women's Straws

Sisols! $ 0 Pedalines! . Rough Braids!

Ribbon Trims! Wing Trims! Flower Trims!

Here are styles that make Fashion Headlines at a Price that makes .Value-News! Lovely, Sisol hats, light as a feather. Bretons that tilt at a jaunty angle, small conservative brims, medium brims and kettle brims—perky wing trims and gay flower trims—Black, navy and white. Headsizes 22 to 24. No matter what type of hat Mother

likes, you'll find it in this group, at $2.

A Group of Better Hats at . . . ~ . . . $3.00

Delightfully Pretty for Yourself! An Appropriate Gift for Mother!

Women’s

GOWNSand PAJAMAS

$72.00

So attractive ,ou can't resist them —for personal use or for Mother's Day Gifts! Rayon crepe 2-pc. pajamas or nighties. Tailored or lace trimmed in various styles. Choose

from prints or pastels. Sizes 34 to 40,

Rayon Crepe NIGHTIES ‘FRUIT of the LOOM’ SLIPS

Slips that have nationwide renown tor their beauty and quality. Tea Rose and White in rayon crepes and satins. Tal-

lored or lace styles. Also poRuIaL 4-gore styles. Sizes

—Downstairs at Ayres.

—Downstairs at Ayres.

59

These hose will be a delight

Real Silk” features of ‘“no-hole” hem and We urge you to buy several pairs, for mother, and: personal use

18"; to 46 to 24", \ 52

Frocks Mother Will Love to Wear!

Bemberg Rayon

SHEERS

$3.98

Sizes 12 to 20, 38 to 44, 18"); to 24"), 46 to 52!

If you're giving Mother something to wear—give her a Bemberg rayon sheer frock—she’ll adore! These frocks are youthful Hooking and fatter in a subtle slenderizing way. In fact, there are so many good points about them that they add up to quite'a tidy fortune in Fashion! They are PERFECT, too, for wear now and all summer through because they are delightfully cool, refreshing and washable! Come in and see this exciting and varied group at $3.98. :

—Downstairs at Ayres.

69:

—Downstairs at Ayres,

-* .