Indianapolis Times, Indianapolis, Marion County, 3 May 1940 — Page 26

A Half Acre of Rich Garden Land

Don’t wait another minute— take advantage of this generous offer at ONCE! Small monthly payments — ACTUALLY LESS THAN RENT —take care of principal, ine terest, taxes and insurance. It’s the opportunity of a lifetime! Call MARKET 258% TODAY for further information. Fully Approved by the FHA. Choice of 22 Plans. Preferred Locations Are Selling Fast—Act Quickly!

Now to Get There:

East on Washington to Post Road, then north to 21st St. or east on 10th St. to Post Road, north te 20st St.

We Can Also Build on Your Own Lot on Long-Term Payments

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Built-in KITCHEN CABINETS

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Buckingham Ave. home , . . designed by Marion A. Bugher.

This $6500 six-room English cottage was designed by Marion A. Bugher and is being built in the 5800 block of Buckingham Ave. in Northdale Addition by Sherrill E. Arvin for Mr. and Mrs. E. E. Lay. Mr. Bugher made this sketch. Construction is expected to be completed by July 1. Siding will be Redwood while the living room bay window will be flanked by Indiana limestone veneer. Mr. Bugher has designed the home so that it has a snuggling cottage appearance in front, while at the back use of a dormer provides enough second floor space for a boy's room.

Tradition Can Aid, Not Block Sales, Droke Tells Realtors

| ‘There's no use trying to break the) dition,” he said. “Smart merchan- | hold of tradition, so habit should be | disers, wherever possible, conform to

le’s habits.” |used as a powerful selling aid, Max- | PEOP | well Droke, local author and pub-| “If people have a habit of walking lisher, told the Indianapolis Real Es-|down the east side of Main Street, [tate Board yesterday. the chain system doesn’t put a store Mr. Droke, author of “People—|On the west side of the street and How to Get Them to Do What You try to lure customers across. Want Them to Do,” spoke at the] ad — Ue ain SE east r H neh-| side’s busiest corner, cheerfully pays Boar's Washington Hotel lune high vental—and does a Aourish *only the inexperienced seek de- ing business. liberately to break the hold of tra-| “Moreover, shrewd merchants fea- | ture and sell the products that people have a habit of buying. “Man will rarely give up a firmly- |’

LOW-COST HOME BUILDING TURNS INTO ‘BOOMLET’

Increased Number of $2500$3000 Houses Going Up Near Cities.

By JOHN W. LOVE Times Special Writer WASHINGTON, May 3. — After years of talk and experiment, the low-cost house is going up in ine creasing numbers in the U. S. Specifically, this means the house priced between $2500 and $3000. “Boomlet” proportions have been reached in the amount of financing being arranged for these houses, and as weather opens, hundreds of them are being started. Activity in the low-cost dwelling begins to be mentioned as the “new” industry of 1940. Most of these houses are being erected by large scale operators who build five to 10 at once. Many are in rapidly growing cities, or in cities where manufacturing or other industry is calling for quarters for new workers, as in the Ft. Worth-Dallas district, which has been getting chemical, soap and other plants; around Baltimore, with its aircraft industry, and Washington which continually draws new office people. The New York and Loos Angeles districts are getting more such houses than any other area. Built To Specific Market

These are not $5000 houses reduced in price, nor are they, in most cases, examples of pre-fabrica-tion or any other assembly-line technique. No one supposes that the two-story house costing $6000 can be built for $3000 or that any magic methods have been found to make construction cheap. These are simply houses being built to a specific market for families which can afford nothing higher priced but can find no unoccupied ‘used” houses at this cost level

[= |

| fixed habit, except under stress of lan emotional appeal. If a doctor {convinces me that tobacco is in- | juring my heart, I may be scared | into action. Fear exerts more pres- | sure than habit. “The first thing to remember is| {that people resent change. If you] | ¥ant to learn how to be unpopular in one easy less, I'll give you the secret: Be the first in your group to] | suggest change!” Mr. Droke said one way to make | friends was by asking favors. | “Logically, we might assume that

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| the way to gain favor is to do some-| { thing for the other fellow. But that i puts the beneficiary in a dependent | | position. None of us has any great| relish for that role. | “But when you ask a man to do something for you, unless it is aj nuisance, he is usually pleased to| | comply. We are ministering to his isense of importance, acknowledging his personal power; putting our- | selves momentarily in the position | of one who is dependent. ! “And the craving for personal power is the insatiable desire of | every human being,” he said.

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Delicate and Pastel Shades Emphasized

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STORAGE

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PACE WITH DESIGNING | M oO \V} ) \ G Designs of modern heating units are keeping pace with the rapid developments in small-home planning and construction. Modern radiators, for example, fare more compact, requiring little floor space. Concealed types go into | the wall, where they are entirely| |out of the way.

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® ABSTRACT OF TITLES

1502, E. MARKET ST. PHONE MARKET

eee)

They are practically all detached one-stcry houses, most of them of four rooms, a few of five, many of them without basements, some without bathrooms. In a number of instances, certain work is left for the owner to complete by himself, after he moves in. Not of Average Size

They are not of average size but they are shelter, in a market which has not been served in more than a decade. They sell to people of incomes from $1000 to $2000, who are more numerous in cities than any cther group of buyers in America. The number being erected in this price bracket in 1940 is expected to

Ibe 60 or 75 per cent larger than it

was last year. The Federal Housing Administration leans to the latter figure. but the increase in FHA insurance in general may account for some of the boom appearance. Last year the number built for £3000 or less is believed to have been about 60,000. This year it may reach 100,000. Mortgages on these houses can be insured under the revised Title 1 regulations of the FHA, and their liberalization is considered one rea-

{son for the greater interest in that

type of construction. More Skill Necessary

John Dobbs and James Whiteside, of the field education department of FHA, say their construction calls for more merchandising skill than that of the ordinary house, as well

as more experience in buying mate-

rials, laying out the work and moving crews from one job to the next. The new FHA regulations, made possible by an amendment to the law, permits payments extended to 15 years, instead of seven, with a borrower's minimum investment of

|as little as 5 per cent of the value. Initial payments run from $150 to

$300.

FORD

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% ‘ he Ro 3 y 5 THE INDIANAPOLIS TIMES

Wakelands Purchase Home

Times Photo. Mr. and Mrs. Ray Wakeland have purchased the seven-room white frame home at 4916 Park Ave. John H. Max of Atkinson & Co. represented both buyer and the seller. Mr. Wakeland is superintendent of buildings and grounds of the Indianapolis Public Schools.

LOWER SALE [LOW-COST HOME TREND IS NOTED

Evidently farmer§ are building 1939 Figures Show Drop

more this spring. A 74 per cent increase in lumber In FHA Loans for All Classifications.

sales in the first three months of 1940 over the same period last year is reported by the Indiana Farm Bureau Co-Operative Association, The trend toward lower-priced homes is apparent in all types financed by FHA-insured loans, F. C. Pielsticker, Federal Housing Au-

Ine. Many co-ops throughout the state thority executive assistant for Indiana, said today.

are adding lumber to their present In each classification of new

operations, according to E. J. Fricke, manager of the building and homes constructed under the FHA program, according to the basic

supply department. Coal sales also have increased 40 per cent during type of building material used, the average valuation last year was

the same period, he stated. smaller than in 1938, Mr. Pielsticker

NORTH SIDE SALES MISE TO $1,425,150 =

Real estate transactions of $70,100 reported by the North Side Real Es- homes on which mortgages were tate Board this week brought total accepted for FHA insurance comtransactions for the year by Board pares as follows: members to $1,425,150. Eight houses, seven lots and a

farm were reported sold. Houses were sold by these realtors: John H. Max for Atkinson &| Co. at 4919 Park Ave.; R. E. Peckham for the Hall-Hottel Co. at 55 | All Others 5029

E. 46th St; William Murray Huse, | Average 5530 at 1505 N. Drexel Ave. and 815 Eu-| Iwo out of every five new homes

gene St.; Joseph J. Argus for Amen. | built under the FHA program last ican Estates Co., Inc, at 415 E. 43d|Year were of wood. ~ A total of 29.6 St, and Jack C. Carr, at 1225 N.|per cent were brick, 11.6 per cent New Jersey St., 26th St. and Arling- | were stucco, 8.8 per cent stucco in ton Ave. and 5421 Kenwood Ave. combination, 3.7 per cent stone, and F. C. Cash sold two lots in Meri-|5.2 per cent asbestos shingle. dian Kessler Terrace and a lot in Hannesford Addition; Thomas PF. Carson sold a Warfieigh lot; Harty Robbins sold a lot in Williams

1939 1938 $4802 6507 5171 6902

5009

Stucco | Stone . 4804

WAXED FLOORS

It is not a very wise policy to use an oiled mop on waxed floors, as

TAX LIEN WARNING GIVEN PURCHASERS

State Gross Income Tax Division Director. Gilbert K. Hewit today cautioned home buyers that because warrants occasionally are used for collection of gross taxes, County Clerk records should be examined for recorded judgments on property before purchase. “Such warrants for gross income tax always are recorded on the judgment docket of the clerk of the county in which the property is located,” Mr. Hewit said. “They are liens upon all the property of the delinquent taxpayer.” “Such liens follow the property and can be collected from subsequent purchasers whether the property is real or personal. Many times since the inception of the law, abstractors and loan companies have discovered the existence of such liens and have refused loans or approval of title until they were removed.” Persons who fail to satisfy warrants when segged on them may think they have avoided the tax, unaware of the fact that each warrant represemts a judgment-lien that exists as long as any other judgment, he said. Before the property can be transferred with clear title, not only must the original amount of the judgment be paid, but the accrued interest at 1 per cent a month also must be liquidated,

Special Recognition Award

wSTERLING ROSE

The Best Rose of 1939 Given the Harriett Hubbard Medal

NOW FOR SALE

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CONTRACTORS Although we are NOT in the contracting business we can recommend reliable men to you—men who are honest, efficient and KNOW the decorating business.

ADVANCE PAINT CO.

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Lawn-Estate-Farme Factory

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Creek; John Robbins reported sale| of a Brockton lot and Mr. Argus| sold a lot in Meridian Hills. Jack Dyer said he had made a contract for Fieber & Reilly to build a home at 6465 Park Ave. for Mr. and Mrs. Harry Riddell. Ford V. Woods reported sale of an eight-acre tract on the High School Road, near Rockville Road.

the oil softens wax. Waxed floors should be swept with a mop or soft brush entirely free fr om oil.

VENETIAN BLINDS

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ACE BLIND CO.

1701 Northwestern, LI-OM3. TA-9113

LIGHTS FOR THE HALL A small bowl of diffusing glass is a good type of light for the hall It may be recessed in the ceiling and, in the small-sized hall, will create an impression of spaciousness. This Kind of light is better than a fixture having either opaque or clear-glass panels. Lights for the hall above the stairs should illuminate all of the steps.

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BUILT-IN CABINETS

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Announcing The Opening of

MARBLEHEAD

APARTMENTS 3310 N. a

For comfort, —— and general livability the new Marblehead Apts. open Friday, May 3, are second to none. Each and every convenience 1s yours. This 36-unit fireproof structure consists of 12 efficiency apartments, 6 two-bedroom apartments and 18 single bedroom apartments. Ultra modern inside and out, it was erected by the BODNER CONSTRUCTION CO. The MARBLEHEAD REALTY CO. is the owner of this $185,000 structure.

The services and products of these reliable firms contributed to the beauty and the desirability of Marblehead Apartments:

C. Bodner A

* BERT WALTON

019 Broadway LI-804 “His Landscaping Specialist for 14 ¥rs.” For the Landscaping Work on Marblehead Apts.

Title to Marble Head Apts, Insured by Lawyers Title Insurance Corp. Assets Over $1,500,000.00

Lt. M. Brown Abstract Co.

Agents 15044

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East Market St.

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His Expert SIR IY Advice Is Yours FREE Plans, FHA

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1700 Kentuck

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T 8. C. Bodner Selected ALL TERRAZZO On the Marblehead Apts. Furnished by

Midwestern Terrazzo Co.

Terrazzo Floors, Stairs, Wainscoating and Specialties

RI-4884

For Marblehead Apis, Overhead Door Sales Co.

114 N. Pine St 17 East 16th St. R1-2087

INDIANA GRAVEL CO.

Sand and Gravel

Franzen & Billeter, Ine. Hauling 712 West 13th St.

Plastering on MarbieHend Apts, Was ne

John A. Pn "Sons

Plain and Ornamental Mastering Contractors t DR-

1409 Wade RI-4484