Indianapolis Times, Indianapolis, Marion County, 12 April 1940 — Page 2
FRIDAY, APRIL 12, 1040,
on 0 A
~AYRE Fog
A Thrilling Colleé¢tion wk Style, Quality, Savings! IS THE
Spring COATS
Everyone Wants
In Big Demand
788
Black! Navy! Swagger!
FOR 1 Dress $6.45
311
® Jacket Costumes!
® Costume Suits! - ® Sports Dresses! ® Greys! Prints! ® Navy! Black!
® Smart 2-Pe. Dresses!
® 1-Pc. Dresses! ® Tailored Dresses! ® New Blues! ® Dusty Rose!
Boxy! Fitted! Reefer!
ZES 11 to 17, 12 to 20
Shetland! | Boucle!
SIZES 9-17, 12-20, 38-52, 18Y;-24V4!
Unbelievable LOW Price! Coats you'll enjoy wearing now and all through the summer. Fine,
A SUPER Dress value! Dress smartly in these “little-money”’ dresses that - belie their LOW price—and be envied by your friends! Lovely flattering fashions for street, sports, business and afternoon wear. Chic lace trims, pleasing plain colors, stripes, checks, dots in such desired materials as Alpaca rayon crepes, cynara rayon crepes, rayon romaine:sheers and spun rayons. You'll want several of these dresses at this Birthday Sale Savings Price! » ine ; ~—Downstairs at Ayres.
Girls’ 2-Piece Bicycle DRESSES
$1.00
2-Pc. Bicycle dresses—comfortable and ‘ X48 : well made. Wraparound or button-on | ¢ IE = front skirt. Novelty prints. Sizes 7 | —~Downstairs at Ayres. = t to 14. Birthday Sale Price, $1.
—Downstairs at Ayres,
will delight you whenever you wear them! Fashion-perfect styles for street, office, school
and general purpose wear! Eyelet pique trims,
sina
* aa ERI ei
HANDBAGS 88c
A smashing bag value! Pqguches. tophandles,
S, navys, pink, blue and gold.
.. Downstairs | at Ayres.
4
Costume JEWELRY
20%]
Unusually attractive white, pastel and gold costume jewelry for wear with your new spring and summer costumes. Pins, clips, necklaces, bracelets and lapel gadgets! Birthday Sale Priced at 55¢ each or 2 for $1.
—Downstairs at Ayres.
Discontinued Styles! “Fruit”
WASH FROCKS
59c
A timely value to delight every woman! Unusually attractive well-styled wash frocks for daytime wear—discontinued styles but such smart patterns and stvles you'll want several of these famous frocks at this very LOW price! Sheer batistes. spun rayons an 80square percales. Broken sizes in the group! —Downstairs at Ayres.
Women’s 2-Pc. : PLAY, SUITS -
88c¢
Play suits you'll love to wear at a Birth. day Sale Price that will ‘thrill’’ you! The suit consists of a comfortable blouse, full-cut shorts and skirt in checks of | black and white, red and white, green and White and blue and white, Sizes | o 20. |
—Downstairs at Ayres,
Birthday Savings in Infants’ Wear!
Tots’ Chambray PLAY SUITS
49c
Pre-shrunk chambray play suits,
Infants’ Hand-made
DRESSES 49c
Well - made, dainty, hand - made dresses for infants. Hand-embroid-ered top and boitoms. a pastels. Birthday Sale Price, 40c.
Infants’ Hand-made
CREEPERS 49c
Hand-made creepers in soft pastel colors. Beautiful hand-embroidery trims. Exceptional values at this Birthday Savings Price, 48¢ Each. —Downstairs at Ayres.
Outstanding Savings! Outstanding Styles!
SALE! COROL-ISS
Women's Shoes
$7 69
Sizes® to 9! Widths AAA to Cl
Pumps! Oxfords! Calfskins! Straps! Patents! Gabardines! Ties! Kidskins! Alligator Calf!
Regular $2.99 “Corliss” Style, Arch and Junior Shoes tomorrow, Last Day of Our 20th Birthday Sale, at this LOW price! Smartest new styles of the season, in pumps, straps, ties, oxfords, in patents, kidskins, calfskins, gabardine and alligator calf. Sizes 4 to 9—widths AAA [to C. Buy your new “Corliss” shoes tomorrow and profit by these Birthday Savings!
\
—Downstairs at Ayres.
SAVINGS!
up on your hosiery ne
Women’s Strydfree RAYON UNDIES
44c
Women’s famous Strydiree rayon brief panties in. various styles, stepins an vests. Plain taped front, elastic back, tailored hems. Tea rose. Sizes 34 to 432. Birthday Sale Price, 44c tach.
Downstairs at Ayres.
Boys’ Zipper-Fly CASSIMERE SLACKS
$1.79
A Sensational Birthdav Sale Value! Boys’ New ZIPPER-FLY Cassimere Slacks for Spring! Pleated front, full-matching, self-belt, drop-loop bands, wide collegiate legs and bottom style. Choose in Chalk : Stripes and Herringbones. Browns, blues, greens, blue greys and tans. Sizes 8-18! . —Downstairs at Ayres.
“Betty Shaw” Rayon Satin Camisole-Top
SLIPS $1.39
Tomorrow is your LAST opportunity to buy “Betty Shaw” slips at these SAVINGSH Smart, well = wearing rayon satin slips with camisole lace tops and straps, in two styles. Fitted bust line. Bias and also 4-gore styles. Tea rose and White. Sizes 32 to 44, in the group.
LAST DAY! “Fruit of the Loom" SLIPS, 88¢ ;
—Downstairs at Ayres,
Last Day—Birthday Sale—Substandards
Rea Bik De Luxe Chiffon ~~ STOCKINGS
69: 2
If you thought a stocking didn’t exist that could satisf’ you, “Real Silk” famous DeLuxe Chiffon Stockings promises you a new experience in stocking satisfaction! Beautifully sheer, clear, chiffon stockings that fit PERFECTLY and flatter your legs to the “nth” degree! Strongly reinforced they assure you longer hosiery mileage, too! Try “Real Silk” DeLuxe Chiffon Steckings and soon you'll be advising your friends to wear them! In the newest spring hosiery shades! Sizes 814 to 1014 (Substandards). Be wise, stock eds tomorrow, and profit by these
i a SF
“RED GOOSE” Children’s SHOES
Tomorrow is the LAST DAY to SAVE
"on the kiddies shoes! SIZES 4 to ; Teguced to
IZES 8'2 to 3. $3.50, New Spring stvles in patent. white tan elk and tan calfskins!, Oxfords, straps
and high shoes. R —Downstairs at Ayres.
Men’s “Cranbrook” . “SHOES :
$1.79
Here are new spring oxfords with plenty of style and stamina! Full grain calfskins in black or tan with Goodyear , leather soles, rubber or leather heels. Also brown elk with red rubber crepe soles. Medium, wide or narrow toes, straight or wing tip. Sizes 6 to 11; widths, B. C., D. | J —Downstairs at Ayres.
Here
hats
20th Birthday Sale Savings in ~ Smart New
~ Spring HATS |
$7.00 ;
are the season’s smartest Flemish styles in
straws, wide dip brims in felt, small white toyos "in navy or black contrasting trims. Also Schoo. Girl Rollers, in plain felts and wide straws for your selection! So be
you'll want.one, Birthday Sale