Indianapolis Times, Indianapolis, Marion County, 5 April 1940 — Page 2

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20th Birthday SAVINGS in Sparkling NEW _22

Sensational SAVINGS in Fashion-Right |

ess and Sports

FOR S$ 1 DRESS $6.45

Sizes 9 to 11, 12 to 20, 38 to 52, 18Y; to 24%,

STYLES: OSmart 2-Pe. Dresses! ® ]-Pc. Dresses! ® Tailored Dresses! ® Jacket Costumes! ® Costume Suits! ® Sports Dresses!

Sizes 11 to 17, 12 to 20, 38 to 44

STYLES: ® Boxy! ® Fitted! ® Reefer! ® Swagger! © Wine! ® Tuxedo! -® Rose! ® Reversibles! ® Tan! MATERIALS: ® Crepes! ® Shetlands! ® Tweeds! ® Boucles! ® Stripe Tweeds

COLORS: ® Navy! ® Black! ® Brown!

MATERIALS: ® Alpaca Rayon Crepes! ® Cynara Spun Rayons! BZ ® Rayon Romaine Sheers! ® Spun Rayons! ® Dots! ® Checks! © Prints! ® Stripes! ® Plains!

Don’t let another week-end find you drooping in dark winter woolens and

Here they are—those coats that go blithely from spring—to summer« to fall—taking vacations, week-ends and working days gracefully in their strides. Luxurious-looking, fashiénright coats in smart, well-wearing materials you love to wear. Such

~ flattering trims and fashion details as: Eyelet pique, cellophane stripe,

pleated sleeves and gored skirts, SURPRISING finds at this amaszing LOW price!

¢crepes—bloom like a flower in fashfons tuned to the season and your own tiny budget! A marvelous group of dresses with selection so com- «

. plete that youll have no trouble in

finding one, two, or more flattering new styles to adequately meet your spring and summer needs! A host

"of smart styles for street, office,

sports and afternoon wear. 8izes for Junior, Misses and Women!

==Downstairs at Ayres.

—Downstairs at Ayres.

Exciting HOSIERY Savings!

EAL BILK

De Luxe Chiffon ‘STOCKINGS

bi. (Substandards) _ 6 C Pair

Her'é¢’s a welcome gale for the woman who demands beauty and wear. ability in Silk Hose! De Luxe Chiffon Stockings are the favorite of thousands of women because their sheerness give the muech-desired “leg flattery” and the exclusive “Real Silk” “no-hole” hém and Hem guard features give adgled durability! Yowll' want several pairs. Sizes 81% t6 10%. (Substandards.) :

| -

Outstanding Birthday Savings in

ll smart SPRING HATS Eo eyes |

“CORLISS” Spring SHOES

Regular $2.99 Values!

Step gaily into Spring in these fashion-correct “Corliss” Spring shoes. Choose in Style, Arch and Junior shoes in the NEWEST of new styles of the season! Popular pumps, straps, ties and oxfords in gleaming patents, kidskins, calfskins, gabardines and alligator calf. Sizes & to 9, widths AAA to C. : —Downstairs at Ayres.

Irregulars—*‘Sheermode” Wardrobe Stockings

69c oo

You can buy, a complete hosfery wardrobe—a . stocking for your every need! A 4-thread. for morning wear, a 3-thread for afternon wear and a 2tliread for evening wear. Lovenew spring hosiery shades. izes 81% to 10%. (Irregulars.) ©. ==Downstairs at Ayres.

Irregulars—*Crepe Knit” Chiffon Stockings

59¢ v-

“Crepe Knit” full-fashioned EXTRA SHEER chiffon sto¢kings; are irrégulars from a wellknown maker of hosiery. Beautifully sheer, 2, 3, and 4-

Youll Be assured of fashion-smartness and huge savings if you choose your ne . this exciting group, {eforrow! Wide brims. selos, bretats, beret. pes, kevie bums. ps fro and casual felts. Choose from such fattering straws as rapal braids, swiss braids, baby pedaling thread weig . faficy pedalines and rough, straws. Black, Red, Navy and White. Headsizes 33 ee 23 > Srna Died Yala, SOx fael Sued,

| —. ownstairs at Ayres. 104. ;

Birthday Savings in Sportswear!

pring Blouses

Fresh, pretty new spring blouses to make you look bewitchingly smart! Frilly or lacy blouses in sheer batistes, organdies, rayon crepes and rayon sheers in snowy whites, bright stripes and dots. Popular long and short sleeve styles. Sizes 32 to 40 in group.

‘ bag from this super-savings| group! Smart simulated leathers

handles! Underarm types! I Navy, Saddle-Tan, Red, Kell Pink, Blue and Gold.

New styles in snowy white

Name” Gloves featured at this Birthday Money-8aving Price! Yo

Gloves several pairs for your spring glove

wardrobe. Choose in slipén styles of / hy C :

Sizes 6 to 73%. : PAIR “Downstairs at|Ayres.

'Fruit-of-the-Loom' Rayon

; 18 you 3 ®V.Necks! |. ©®Lace Trims! - Kabo Foundations at these .sensational savings! Side- ® Thi o ’ hooks, Inner Belts, Stepins, Built up Shoulders, Laced | Tailored Style l 4-Gor e. Models! Backs and Talon Closings for your selection. 4-Fitting Bins M odels! boo ei rooms! Trained salespeople who are Sxpert fitters! Jus Full cut, well-made durable rayon satin or rayon crepe, “Fruftanother Ayres’ Quality Service for Our Customers. St-the-Loom’, Ships. Feans pet ahd Tallored tops, A-gore ng i £8 Viel : . m : a Rose a Ss 32 y —Downstairs at Ayres. you to buy several of these famous slips at this —— . ings price, 88c. - HET Sa i

Tomorrow is your LAST opportunity to choose your new |

Choose your new spring skirt from this Birthday Sale group and be assured of quality, fashion-¢orrectness, as well as distinct SAVINGS! Smart belted, pleated and pocket styles in royal, rose, aqua ‘and powder blue. A few blacks and navies in the group. Sizes 24 to 32 in the group. ..

Downstairs at Ayres,