Indianapolis Times, Indianapolis, Marion County, 4 April 1940 — Page 19

Birthday Sale Feature of rn Smart New

STRAW HATS $7.00

Choose from such flattering styles as Flemish Halos, Shepherdess brims, Bretons, Chesterfields and Sailors, fashionable new colors in fine sisals. Also included in this group, 300 new felt Shepherdess, wide brims with grosgrain ribbon band and streamers. Adjustable headsizes in Navy, Black, Red, Copen and Rusty Rose.

| % PP", Ay Dress 500 BETTER HATS 4 $3.69 Wide brims, sailors, bretons, beret types; kettle brims, Flemish styles and casual felts. Straws in rapal ; H 8 STYLES: COLORS: ® Ensembles ® Navi) . ® Jacket Dresses ® Black —Dawnstairs at Ayres. ® 1-Pc. Dresses - ® Blue. : * | | : ®2.Pc, Dresses ® Rose Ww rr . O Tailored Dresses ® Grey i K A i oO : ® Sports Dresses ® Prints y ~~ Sizes 9 to 17; 12 to 20; 38 to 52; 181; to 241,

Skip breakfast it you must but DON'T skip this very

~ A . : special Birthday Dress Event! Your new spring dresses . . at a low price that lets you keep well within your budget—low, but not surprisingly so for the values you °

can always get at Ayres’ Downstairs Storq Dress Shop! ® Side-hooks © Inner Bells #5 The selection is so complete that you'll have no trouble in finding not only one dress, but two or more! Chcose

® Stepins *B uilt-up Shoulders : smart styles for street, office, sports and afternoon wear. ~® Laced Backs © Talon Closings % | odie Ey

, braids, swiss braid, baby pedalines, fancy pedalines, rough straws. In Black, Navy, Red and White. Headsizes 22 to-23 in the group.

Here's the event fashionable women have been awaiting! For ONE WEEK ONLY you may choose from our complete stock of Kabo

girdles and combinations at 20% Off regular { ; O + I eo r price! Stock up on your new spring founda- : 7 : r tion garments and profit by these! SAVINGS! Zi te Girdles ......51.25 to $5.00 OFF die D R E S S E S Combinations .........$L25 to $5.00 : d |

Brassieres 59¢ to $1.00

{ ~ —Downstairs at Ayres. i : : n * Bp ii A ) . ... oe $7 1 | 1 ) 56.45

NDBAGS New Spring BLOUSES

ak 1 H

es, swaggers, underand tophandle bags. Vv. | saddle-tan, Kelly green, pink, blue and

organdes, rayon crepe and rayon materials as Alpaca rayon crepe,

dots. | Popular long cynara rayon crepe, rayon romaine

1 t; s jeseve 5B yles. Sizes 32 to 40 in : sheers and spun rayons. Sizes 9 to

17, 12 to;20, 38 to 52 and 16% to

i far ning. b lue! § Prill tailored bl feared 4 : New spring fashions with lace | ere’s 2 smas. a value! tilly or tailore ouses feature | . Simulated leathers 5 ie cloth, at UNUSUAL Birthday Sale Sav- trims, plain colors, prints, stripes, , pigtex grain and popular : ings! Choose from sheer batistes. 7 checks and dots in such fashionable

24%.

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| ; 4 Sample GLOVES Spring SKIRTS ech.

Stock up on your [spring and Smart all-wool flannel skirts Dresses Costumes summer glove supply and - in flared or gored styles with J : 1-Pc. Dresses a Suit revel in these Birthday Sale ‘belts or pockets. Choose in : Tailored Costume Suits Savings! Slipon| styles of - popular pastels. A few blacks Dresses’ Sports Dresses rayon fabrics in [fashionable fr. and navies in the group. Sizes

~ whites, Sizes 6 to 73. Pr. gr J 24 to 32.

New Blues, Greys, Dusty Rose, Navies and Black. —Downstairs at Ayres.

( : i

rea Si | SALE!

SHORT SOCKS

6 r-i- $7.00 SPRING SOS”

6000 pairs of men’s Real Silk short socks in silk and : ; S Foo : rayon, silk, rib lisle and Blazer stripes, stripes, checks , : : 4 : and clocks. Colors in Black, Blue, Green, Red and : LT Brown. ' Sizes 91; to 13. Fool ¢ Substandards of

"Real Silk" SOCKS en Pm lire | Dou Breasted

. : Blue Greens |= Single Breasted $ .0 0 : Teal Blues ~ Herringbones a NO DOWN ; | Pai irs 4 Chalk Stripes | 3-Button Models S A E | JG PAYMENT : Ps Tweeds Two-Somes E } " : “Real Silk” plain color socks, the favorife of all men! ry Ss & we ~ New Greys | Conser vative Models

On Ayres’ “Few Pen- | Fully reinforced with lisle at heel, toes and foot for NBC FARE A Browns nies a Day” Plan— | longer wear. Colors in Black, Brown, Navy and Grey. RC Si

ll | I er Fa | You Get a. F amous M ake ena] a da | Fog coi Ta This big 20th; Birthday sale event offers

men new savings in fine spring suits. A

"Yachtsman" Shirts gy : ; 3 Ny ; 4 : very good quality of hard fabrics, tweeds

and herringbones in a large variety: of colors

or 8.3x10.6 RUG | si=sas TT "Em . X . collar, fully sanforiged, mercerized ; i” av LIAL IR Men's Shop in the Downstairs Store and get

a gk cheeks, stripes and novel- that spring suit that will be quality and

ties. Colors in blue, green and tan. : Xe & 3 Sizes 13%-13.- Sleeves: 32-35: : 0 IN Ea Na ; style combined. You'll save money and be IC AU 9 "Har ood" Pets as 7 , 3 K 1 better satisfied. Sizes 34 to 46. : x py, ” ; oA: £ CR, 2 ATT Felsen are czmen yng | Ay SALE—MEN" 2 Textured Designs! H oth for. from binding. “Comfort. Fit jacket : ; ING Axminster and Wilton ‘Velvet Rugs— ae and jul cut trousers with elastic at : c

I g SEAMLESS |CONSTRUCTION—all-wool face Se aos, Collar an ] o P 0 A I S

1 cluding Persian Designs, Hooked Patterns, Chinese str pes, checks and novelties, Blues : : : 3 , Modern Effe Bete Textured Deg, We've greens and tans, Sizes 4, B,°C, #1) ; : : Ks Jot - | any rugs from = regular stock for this big sale! (3 9” 6 A X ERLE PANG 5 m such well-known mills as Mohawk and Alexander > Yachtsman” or Cannon” 1 3 : ay h . 9 5 Some rugs are imperfects. All [popular colors and Shi rt ad Sh ry SR | S i : patterns to choose re : : : — | i S an Oo s - I TR : > $ . g

Pad Is Thick and “Cushiony” LE | | 00 ; : Ed BARN : Fine all-wool topcoats yeduced from higher prices for . Peietoe 1 : for this big Birthday Sale. Nice styling and long : 2

pad is made jof durable high quality vegetable “wearing fabrics, the kind of a coat you would expect

Moth-proof and rodent-proof. Sizes 8.3x10.6 or 9x12. A pad will give added years to the life of your rug. to pay much more for. Nicely lined with Earl-Gloe

"SHIRTS : SHORTS : : linings. Sizes 34 to 46, = —Downstairs at Ayres.

SALE! Tai ner spring Mattresses 23] 6° 95 1 oe shaped - fine “Cannon” or “Yachts- £ § :

. bed ; man” shorts, full cut 5 ; TF : Famous Burton Dixon erspring mattresses with Insulatex protection Lom En yam In ball sea ME ase ; : made of sisal sprayed with rubber lastex, Discontinued covers in 8-oz. snug fitting shirts. oon 4 type. Vai ; : ; Purch Your Suits and Coats On Our

Bel Dor ah Choose from either dyed, fast color. Fancy 5 4 a : gi ask and Series stripe. Dowsistainrst Ave. SVaChISTIanT Or "Cate patterns in checks and ; : RX coor Bu Payment Plan. Ask Your sof : non” fine quality shirts. stripes: Blues and tans. : 4 a fe, Salaspersen for Details, Sizes 34-46, Sizes 28 to 42. 4 I. PPS Y Dae Tet ou