Indianapolis Times, Indianapolis, Marion County, 14 March 1940 — Page 2

7 .

Tiny fife

a rgai n Prices!

Easter Fashion Values!

New STRAWS 5700

All of the dominant sprihg fashions, brough to you in spring hat values you've been waiting for. Styled in smart Turbans, Kettle Brims, Bumpers and Sailors. Save money on your spring hats by taking advantage of this selling. Colors in Black, Navy, Red and Grey, Headsizes 22 to 23.

—Downstairs at Ayres.

* Selected Irregulars of

FULL FASHIONED

Chiffon HOSE 9c

We get a lot of pleasure in watching the satisfied customers return for more pairs of these slight irregulars from a famous maker of women’s stockings. Four-thread weight with dainty picot hem and runstop. Fully reinforced at points of wear. Sizes 8% to 10% in smart new hosiery colors.

—Downstairs at Ayres.

Go "Hollywood"

‘FLEECES

Smart Ombre, Chevron, and Camel Fleeces.

TWEEDS

Diagonals, Herringbones and Chevrons.

REVERSIBLES

Coverts, Tweeds and Plaids.

for Easter!

NAVY BLUE FASHION

Shoes for Women

Smart styling, intriguing lines . Hollywood to bring you all of the pomp and glory from the land where fashion is dictated. All of the beauty is yours in Fashion Stars and in addition you get the comfort and snug fit they're designed to give. Colors in Navy Blue and Black, styled in Pumps, Stepins, Sandals and Straps.

No ST9Rs

. . designed in

51%

—Downstairs at Ayres.

Sizes 4109 Widths . AA to B

STYLES: Belted Sagre Sins Reefers

Sizes for Juniors, Misses and Women

These are the sport coat bargains all Indianapolis is talking about. You’ll be excited too when you see the beautiful popular colors in monotones and tweeds, the softness of lines and above all, the quality. They're priced to save you money in Ayres Downstairs Store. Sizes for Juniors, Misses and Women.

Downstairs at Ayres. :

“+: » ge

J J REGISTERED iN

® Persian Patterns! ® Modern Designs! ® Chinese Patterns!

Combination Offer!

9x12 RUG

Designs! ° Texture Designs! ® American Orientals!

Plus 9x12 RU G PAD

BOTH FOR >

$207 75

Take advantage of this glorious opportunity to

Choose a beautiful 9x12 seamless, all-wool rug in these 6: patterns—Persion! Chinese! Hooked! Text: { American Orientals. Serged: sides and tailored ends. You'll enjoy the Teh, livable color-

Ings an Patterns, * their ‘well-wearing qualities { or many years

THE ‘te. PAD-is' made of a firm, durable rsa re q de and rodentproof. 9x12 Size. It NIL give :

Better Spring

COATS

s14 88

Assorted styles in fleeces, monotones, tweeds, diagonals and Camel’s hair and wool. Styled in fitted, swagger and boxy. Sizes for Juniors, Misses and Women.

“dress-up” one or more rooms in your home with these luxurious, high-quality rugs! |

D =

Frilly and Very Feminine).

Sheer BLOUSES

Dainty and demure batiste and rayon sheer blouses present a picture \ § of crisp white loveliness

and it’s all for you who { wear the garment. Also

rayon crepe pastels in dots and stripes. Tucks, lace, frills in long or short sleeve styles to make you adorable. Sizes 32 to 40 in the group.

Downstairs at Ayres.

Discontinued Styles of

Rayon Bemberg LINGERIE

® Slips ® Gowns ® Pajamas

Discoritinued styles of rayon bemberg slips gowns. Lace and tailored styles. Sizes 34 to 44 in the group. Color in tearose, ?

Women’s Rayon Undies ¥ Rayon panties, stepins, bloomers and vests with elastic run ag "= waist. Plain tailored hems. Regular and stout sizes. Color in tearose. : j

Women’s Cotton Slips : In Women's cotton house dress. length slips with built-up shoulder, J Hemstitch finish at neck and arm holes. Sizes 34 to 52 in white, ~

Rayon Satin Panties ____. . Women's rayon satin panties with elastic at waist. "Lace and tailored with embroidery at hems. Sizes small, medium and large, ~ - Tearose. > Rayon Crepe: Gowns ? Women's rayon crepe gowns with V neck, lace trimmed with Hea o at waist. Sizes 16 to 17 in tearose.

Rayon Satin Slips

Women’s rayon satin slips, Cal V lace and tailored tops. Bias cut, Sizes 34 to 44 in tearose and white. —Downstairs at Ayres.

* ‘Tummy Tucker’ by pt ' Lewella $1.00

A two-way stretch lastex girdle with single boned inner support of woven elastic. A positive sup-

. port, light and comfortable.

Small bones at top to prevent rolling. 4 Hose supporters, Sizes Small, Medium and Large. —Downstairs at Ayres.

Special Selling! For Friday Only! :

a Dress $3 Sizes for Juniors, Misses and Women!

COLORS: MATERIALS: ®*Navy °® Rayon Alpaca ® Black ® Rayon Crepe _ ®Rose °® Rayon Prints = 9 Dots o Rayon and Wool

this bay Ju offer you it 0 buying just one dress when «» * the hundreds of pretty styles ‘We've arranged this permit you to buy two on for . Easter, because we