Indianapolis Times, Indianapolis, Marion County, 1 March 1940 — Page 2

A Flower Crowned Fashion

“Tiny Top’

a Spring HAT

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A charming frivolity emanates

from these flower decked toppers « « « the kind of youthful gaiety that completely steals your heart away. Theyre tiny tip caps of straw lavished with gay spring flowers. Navy and black with flowers in Red, Blue, White,

+ Copen and Rose.

=Downstairs at Ayres.

To Greet the Most Glorious Spring!

Coats and Suits ‘Designed by Youth

$10.95

To greet*the spring in . . . the COAT and SUIT. The distinctive features of your spring ensemble. To be wrapped up, body and soul, in the rich luxury of the new spring fabrics. Tweeds and solid colors that look far beyond the minute little price. Lines and styling that set the pace for 1940. Hurry at once to this complete store on

one floor to select the suit or coat of your dreams.

. Sizes for Juniors and Misses —Downstairs at Ayres.

,

Below—Reefer dress coat with 14 gore skirt for fullness, Pique collar and cuffs, smart shoulder iresimont. Color in black. Size 15.

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Simulated Shiny Black Patent Bags $1.00

The kind of a rich looking patent bag that shouts, “I'm new, I'm new” and then blends perfectly . with that new Easter costume. They're styled in swaggers, zippers, underarm and top handle styles. Made. from shiny black patent. —Downstairs at Ayres.

Above left — Striped boucle boxy coat with attractive gored back and very full sleeves. Color in navy. Size 15.

Above left— 2-Button plaid coat: in reefer style. Color in . J tan and white. Size 13. @ 4

Above right—Brown

Bon-Bon Colors in and white ombre

Fabric GLO V ES striped fleece coat with roll collar and $ full sleeves. New pocket detail. Size 12.

You'll need a softer note to your spring cos= tume and these rich fabric gloves in bon-bon pastel colors will give you the exact note. Classic 4, 6 and 8 button styles in colors of Sun Yellow, Gold, Dusty Blue, Heaven Pink, Beige, Tea Green and Red. Others in Black, Navy and White. Sizes 6 to 72 in the group.

—Downstairs at Ayres.

Above: Pightes vi Dressmaker 2-pe.: man-’ “tailored ‘suit in Navy and Blue. Size 14.

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%* For the Pleasure of SPRING!

DRESSES Inspired by Youth

$3.98

By far the most exciting and important item of the spring costume is the dress. It must be the " inspiration for the entire costume. It must radiate the mood, generate the personality of . . . you! And for you . . . we've selected this appropriate group of spring dresses inspired by youth. Colors are in Navy Blue, Black and Soft Pastels. Select yours tomorrow from these beautiful! stocks. Sizes for Juniors and Misses.

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With Faster, What Could Be More Lovely Than . . .

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“Sheermode” Wardrobe Stockings

” Oc PAIR

For your complete wardrobe, Sheermode provides, 4-thread for morning, 3-thread for afternoon and 2-thread for evening. Sheer silken beauty by ‘“‘Sheermode” to carry .you through every day with leg loveliness. Un- " like ordinary stockings, they are woven to eliminate any shaded ring at the ankle. With _ all their beauty, they're famous for their prolonged life and wear.:

—Downstairs at Ayres.

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Slight Irregulars

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—Downstairs at Ayres.

Downstairs at Ayr

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“Corliss” Junior

Strap Sandals $2.99

Just as prompt as the first Robin, this black patent toeless strap sandal is truly a harbinger of spring. Smart cutouts, military heel, combination last. It’s a “Corliss” Junior and that means fine footwear. Sizes 4 to 8. Width AA to B.

“Corliss” Style Shoe in Spectator Pump

Sa S304

* This is the shoe that women are ve demanding to wear with their spring ensembles, and rightly so. All of the Colors in Navy, Black and Pow- ; | smart Corliss fashion is moulded. into. the shoes of Navy der blue. Sizes 14 to 20 in the : : 5 ~ and Turf Tan. Wall last, cuban heel. Sizes 5 to 9 group. iad : | Widths AAA to B. : : a ; thn : i ~Dovinstais at Ayres.

RAYON Alpaca dress with Dutch Boy pockets, shirred bodice. Colors in Navy, Powder Blue and Rose. Sizes 9 to 15 in

the group.

Rayon Alpaca bolero dress : with lace collar and pleated - bolero. Colors in Navy, Black and Powder Blue. Sizes 9 to 13 in the group.

Rayon Alpaca cookie dress with smooth “hip to bosom” line. Lace collar and hanky.