Indianapolis Times, Indianapolis, Marion County, 16 February 1940 — Page 2

* REGISTERED JE i J

int of Spring!

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Misses’ dresses in soft flower Youthful plaid in spun rayon, Solid color junior dress in Two-tone polka do 5S : ’ : 5 print accented with shirred tucked Hpi ri om rayon alpaca Jue large pocks shirtwaist De iy oe on Diagonal monotone tweed Natural camel fleece coat with _ Chevron stripe multicolored Softened bold plaid in rich neckline. Colors in Blue, Rose trim. Colors in Blue, Rose, et treatment. Flower trim and Dutch boy pockets. Colors in g with new 1940 shoulder treat- that military influence. 18 tweed. Double-breasted reefer tweed mixture. Flared back and Grey. Sizes 14 to 20. _ Aqua and Grey. Sizes 9 to 15. tucked waistline. Colors in Rose and Blue. Sizes 9 to 15. . ment. New pocket styles and buttons. New and novel pock- coat with lots of accent on and very roomy pockets, flow= : Navy, Blue and Grey. Sizes el rayon crepe et treatment. Size 12. pockets. Size 14. ‘er trim. Size 16. 11 to 17. : . . : : ; iE ;

YOUTH in exciting Spring fashions! POCKETS make the Coat for Spring

Pockets Navy Youth and a new vitality rush hand in hand into the a : excitement of a newer spring season... a spring season j : spring coats. They're the smart new ; : influence that is handled so lavishly in

SRS

Pleats Black || that finds definite fashions for each type and personality. Hip to bust smoothness is evident. Pockets have - the newest coat fashions for spring. Gay Buttons Blue come into their own in smart designs for all new spring splashing colors in plaids and tweeds, Tu cks : Rose dresses. Ayres Downstairs Store offers you all of the ‘softened to blend with your wardrobe. ; latest in fashions at “kind-to-your-budget” prices. All of them will have the new and . very smart pocket treatment that ev-

Sizes 9 to 17 and 14 to 20. : : pe «Downstairs ai Ayres, eryone will wear, Choose yours from the ; bountiful stocks in Ayres Downstairs

Flowers = Aqua

Front Fullness Grey Fn ; ; Back Fullness OTHER SPRING DRESSES, $2 — $6.98 - $8.95 En Store at economy prices! Use our con- sl en ack Fullness RE! a y WE WO = 90: . Sizes for 11 to 17 and 12 to 18 Vevient Easter Layaway or Budget Gizeg for 11 to 17 and 12 to 18

Plan. Ask your salesperson.

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. 27 : © ; * n | New Spring Styles : od . | Bir. Porn as Presented by i ae y Popular Demand, We Repeat

“FRUIT of the LOOM” | BG” “RAPE | White Batiste Rayon C | FT) PER No ond Tonvon Satin == 24 XL wa BLOUSES

SLIPS | [THIN | 510

They're scintillating . . . they're sheer!

> to of shi : A Sparkling white batiste blouses that will 1 Fashion Showers Bring Easter Flowers olive a dainty treatment to every spring

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costume you let them glorify. Lace trimmed

In keeping with the smartest new fashion ; = : bodice with slimming effect. Sizes 32 to 40 notes of spring, “Fruit of. the Loom” proudly Owe I : e( ec : in white only. Downstairs at A | 8 : A Si —Downstairs at Ayres.

presents a new group of slips for a more

PE Tage

perfect fit with your new spring frock. Cal

V lace and tailored cut, also rayon satin j T ® : : : : Rn Sen roe wd wee, 1ny Topp ers - an — $ 0 0 | in Spring Wardrobes Will Be More Beautiful With Sa = BY ) SHEERMODE ! : : TT : TT . “Corliss” Helps You Take | iemiremmssmme- | Wardrobe Stockings

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cap or pill box showered with flowers, veil trims and adjustable head- . size bands. Copen, white, rose or red “flowers. 4 3 : 2

the F irst Step I n to S Dp ri ng . es >. 3 Ete THREAD THREAD THREAD

for for for Morning Afternoon . Evening

‘Women’s ~ Fashion Hour .o. Makers

N : Bl : | of Finer Garments oe 0 0 Ww Hoey of avy Blue ret. {OC EE | Much, Much Morel!

: SHOES : Lace Lastex You pay a subtle compliment to good taste : | y : in selecting these beautiful ‘“Sheermode”

E GI R D I J E S wardrobe stockings. If you've worn them : ¥ ; hefore you know of their beauty and dura- . Vd ie bility. If you haven't worn them, you'll

For the Junior thank us for the introduction! Unlike ordi- ~ Figur e : nary hose, the leg and foot : Sa of these stockings are woven

9 : - in one operation, omitting any Wo SHADED RING "4 : * 0 : : shadow at the ankle. They're LIKE THIS = a Si Senuly aud Mis. gs: glorious : : pe i famous for their prolonged nt charm of these “Corliss” shoes na life and wear. All popular AT THE ANKLE

Navy Lisi comes into its own as the popular \ 55 sizes. : color for spring. (Sketched above) Navy blue VE ; A pleasant yet positive support for jun- 2 il ud de J " mectaor pump wih hgh heel and porto for gues In tno ives "All over Jace | These SSA 4, Rt TU vi, Many of rated trim, (Sketched below) Navy blue : lastex girdles with knitted elastic top these can only be detected by the trained eye of kid stepin with cutout on toe, braid trim and bottom with “Inviz-a-grip” garters. the inspector, and the wearing qualities are by and medium heel. Sizes 4 to 9 in the group. * Lace lastex panties with “Swami” front = = no means impaired. Buy them with confidence.

-—Downstairs at Ayres. Small... Medium panel and detachable garters. Both come — : d La in small, medium and large sizes. = Downstairs at Ayres. | an rge. : —Downstairs at Ayres. ss em fmt se —