Indianapolis Times, Indianapolis, Marion County, 16 February 1940 — Page 14

Open Every Thursday and Saturday Night Until 9 o'Clock

You can well remember—in the not-so-distant past—when you had to pay $250 or more for a reliable electric refrigerator. Then came COLDSPOT... efficiently produced . . . uniquely merchandised . . . throughout hundreds of Sears. stores, bringing electric refrigeration within the buying scope of the average American family. The result is—today—as we go into 1940—a Coldspot can be bought for LESS than a $100 bill. IS IT ANY WONDER—ONE out of every SIX electric refrigerators sold in 1939 was a Coldspot?

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DON'T -LET PRICES CONFUSE YOU! Check the size . . . check [the equipment . + check the guarantee . . . check the actual shelf area . . . check the construction . . . THEN COMPARE PRICES! You'll agree with thousands of thrifty Indianapolis home owners that only COLDSPOT gives MORE FOR YOUR MONEY. Sears method of distribution saves you money when you buy your COLDSP OT! Coldspot guaranteed thrifty ROTORITE units save you money while you use your Coldspot! Every COLDSPOT is backed by Sears 53 years of merchandising leadership! Ha

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One Out of Every é Electric Refrigerators Sold in 1939 Was a Famous : COLDSPOT

| Never Before Such a STARTLING OFFER!

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5 DOWN 1} 30 we = ne | ONLY $3 DOWN sree rome : © |.Piece Porcelain re ; :

ing Dulux : Gleaming Dy Interior Giant 8 cu. ft. Coldspot—at the usual price of a "6"! Look how much you get! Eamil ® Fully Insulated : Super-abundant storage space plus Polarex meat storage . . . pull-out handi-bin and ® Large Family Cabinet Foodex (with egg basket and two porcelain enameled vegedrators) . . . super-powered Capacity ® Unit Guaranteed rotorite unit that shaves current cost . . . and 138 ice cubes (12 Ibs. 4 oz.) at a freezing! ® Thrifty Polaris 4 5 Years A handsome all-steel cabinet, toc—finished outside in snow white dulux—inside with Guaranteed ni o Automatic porcelain enamel. 3-Inch Coldex insulation . .. 15.5 sq. ft. shelf area . . . 9-point cold ® Rustless Wire Inside Light control . . . automatic reset defrosting . . . and interior light. Illuminated control dials. Shelves : : Fingertip tray release. Equipped with two 36-0z. water bottles.

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