Indianapolis Times, Indianapolis, Marion County, 2 February 1940 — Page 2
For Now and Later Into Spring
You I Need “Versatile”
Camel'sHair
and Wool
COATS 516%
And of course your coat for spring will be a versatile camel’s hair and wool. They're so practical, and all of the smartly dressed young things everywhere will be wearing them! You can choose from a number of styles including wraparounds, balmacaans, reefers, boxy toppers, English boys’ coats and fitted Knox. ‘The sizes are for Misses and the styles are for Spring!
4 LLL ELH
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Springtime’s Coming! | It’s Straw Hat Time!
Shiny Straw HATS
— FRIDAY, FEB. 2,1940 o ; g °® x ~~ J | 4 La
% REGISTERED
beautiful spring season!
Budding Spring Fashions! Junior Dresses
$3.98
Sizes 9 to 17
We've captured all of the glowing, budding
color of a new spring in this thrilling selec-
tion of prints and plain colors! They're stun ning . . . and they're fine to wear right now. Make a rich addition to your growing spring wardrobe and gain the spirit of a newer, more
—Downstairs at Ayres.
—Downstairs at Ayres. .
Pill Boxes Black Sailors Forward Brims Ba Pancakes : Turbans ; Shiny rough straws, swiss braids, pedalines . . . everything to : make more glorious hat: fashions for your springtime! Nicely trimmed in ribbon, feather, flower, jersey, veils and ruching. Dainty, frilly accents that top-off a new costume.
° Downstairs at Ayres.
*
A. Floral print in blue, rose or aqua. Sizes 9 to 15.
Our Budget Payment Plan
—is available for the purchase of |: : / : B. Floral prints in blue, rose women’s coats; suits and furs. Wear Cae : : 3 \ and aqua. Sizes 9 to 17
i pn Be you vey. | 4% C. 2-Pc. button-on shirt dress . in grey skirt and flamingo
OTHER SPRING COATS ....:........$10.95 | y 9 blouse.” Shes 110 17.
Corliss Step-In Pumps - -
Sheer Silken Beauty in Substandards: of $7.99 op Nik Rear Bik Sizes 4 to 9, Widths AAA to B
A “Stubby” little Corliss step-in pump fashioned in elasticized D e L uxe Chiffon STOC KINGS
_gabardine and blue kid with Sultana toe and smart new taper- / 0 C Pair
ing Pryamid heel. Of course it’s in NAVY because that’s just the color for spring! Tailored bow and stitched trim. A popular shoe to give that chic and smaller look! —Downstairs at Ayres. Here's a lovely Valentine in sheer silken beauty that she’s sure to adore! Why pay higher prices when these fine substandards of Real Silk De Luxe chiffon stockings offer such beautiful hosiery fashions? Make a note to stock up on these fine stockings. For sheerness, for beauty, they are equal to stockings selling at much higher prices. —Downstairs at Ayres.
Support for the Junior Figure!
LASTEX Combinations
13°
This all-in-one garment is made of two-way stretch Lastex—designed to lend gentle but positive support to the youthful figure. The uplift brassiere top is attractively made of lace and satin. Complete with four hose supporters. Sizes small, medium and large. :
Sugar and Spice and Everything Nice
“Bon Bon” Colors in New Sportswear!
Classic Tailored Shirts
$2.00
Classic rayon crepe shirts with long and short sleeves, cone vertible necklines and button trim. Tailored pockets and action back. Colors in Powder Blue, Dusty Pink and White. Also silk jersey slick shirts in powder blue maize and aqua. Sizes
Flare SKIRT
—Downstairs at Ayres. :
| Bags and Gloves
Important for Spring! ei | 3 Tee o ” is 00 Smart for You! - § | | \1 ‘ $3
Classic flare style with natural leather belt. Soft all-wool -shetland in Bon Bon colors of Powder Blue, Dusty Pink and Aqua. Sizes 24 to 32 waists. —Downstairs at Ayres.
Made for Action! . . ." Women’s
Bilt-Mor SLIPS
$1.69
% Strong Reinforced Seams! v% De Luxe Rayon Satin and Rayon Crepe! v% Accurate Sizing, Unexcelled Tailoring! % Flexo Shoulder Straps, De Luxe Styling!
Made for action with Cal. V lace or tailored tops in white. Bias and four-gore styles. The slip that is superior in wearing qualities and fashion styling. Sizes 32 to 44 in the group. Colors in tea rose and white. : ~—Downstairs at Ayres.
$5 1 00 Each
THE BAGS . . . Navy blue! and smart for you! Simulated leather in pouches, swaggers and top handles. Styled with zippers, laced effects and puffed treatments. Strong practical fittings. Simulated calf, simulated crushed kid grains. Lovely bags that burst into spring with a flourish!
THE GLOVES . .. A subtle fabric accent for your loveliest spring costumes. Fabric gloves in novelty four - button, six-button slipon styles. Double woven for wear and smartly styled for Spring} Sizes 6 to 7%. —Downstairs at Ayres.