Indianapolis Times, Indianapolis, Marion County, 25 October 1939 — Page 2

¥ AYRES DOWNSTAIRS ¥ STORE

. : - MOTHERS: yk TEACHERS: ot Special Announcement! Usually at this time of year you are beginning to You're going to be busy nearly every minute during Miss Edith Swanson: find serious difficulties in your children’s winter your visit to Indianapolis! Therefore, let us suggest wardrobe . .-. and at this time, when school is “out” that Ayres Downstairs Store is a good place to confor three whole days, Ayres Downstairs Store is un- serve your time when shopping. This is = complete I K ‘ B ?

| Representative of

usually well prepared in big assortments. and low Le price levels to assist you in the job of outfitting your department store on one floor, devoted to the'sale of

voungsters. Why not plan now to bring them in Ayres QUALITY apparel . . . correct in fashions early tomorrow morning. ’ : e + . yet priced at moderate levels.

(HRC

Corset Company,

Will be in our corset department tomorrow, Friday and Saturday. If you have a problem in corsetry feel free to discuss it with Miss Swanson. She comes here with a world of new ideas and knowledge about the new nipped-in waist line fashions and many ! practical comfort hints you'll be glad to learn about.

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Sketched upper right—The new wasp waist creation by Kabo in plain satin. A stepin style with lace back that fits firmly below the bust to mould a flattering

DE eciimiicous $3.50

Sketched right—Wasp waist Kaho girdle with back lacing and zipper side fastening. Lace it to the right size and then use zipper for removing. Delicate lace trim. .....

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ar Y * 5 stripe tweed. Mul- = ; : T= 3 4 : ; ps E Your Best Foot Forward in ¢ tibutton reefer with 4 : : ; 5 Nir : 2% : Sa Eg = -

ockets,, velvet piped colar. Slack and white tweed ze .

mon Set TEE EEE SEM | Corliss Style Shoes

belted with front fullness.

Double twill in black, Size _» bh ; 2 | a n : : ; : . Sizes £Y to 9—Widths AAA to B

$7.99

(Right) Alligator Calf Pump with Cuban heel for foot-flattery and smart dress. Short vamp, narrow heel with medium arch.

Ultra New Fall Fashions!

Dress and Sport . COATS $1695

Tweeds! Friezes! Fleeces! Striped Nebo Fleeces! Needle Points!

bX (Above

: yo : ¢ ’ Long ) sleeve shirtwaist (Above) 3 SE ok rayon and wool, = ) pg (Left) Sultan” shoe dress. Black, brown, pea- Rayon alpaca success dress. k with 24 sleeve and round =

cock blue. Sizes 14 to 20. Black, peacock Bite, Bajel : WHY at Black and white. = l in new Turkish last for (Right) sizes 1516 2 in green tea Sizes 11 to 1% » that short appearance. black

Long sleeve fluted lum and black, (Lett) ne wl Patent with elasticized dress. Black, peacoc ue, wing skir ress w gabardine and simu-

parrot blue and red. Sizes i . R vet trim. Black and robin- ! 2b 1 : ; lated tie style. Short

hood red, black and peacock blue. Sizes 11 to 17, ; vamp, high arch.

Important News for the Fashion-Wise!

New Fall DRESSES For Class Rooms Co 3 98 ha Silhouettes

For Street Wear Back Fullness

Fall fashions and flattery . . . eager to glorify you through fall and winter. Durable, warm fabrics, rich in beauty. Double breasted, box, wraparound, reefer, fitted and belted styles. New fall colors in black, wine, and tweed mixtures. Sizes 12 to 20; 38 to 44; 35 to 45; 11 to 17 in the group. —Downstairs at Ayres,

(Right) Draped patent vamp with elasticized upper. Toeless with boulevard heel and short vamp. A snug fitting shoe for that well - dressed appearance.

——t

New Dresses Fit Better When Worn Over . ..

“FRUIT of the LOOM” Rayon

SLIPS $7 -00

Your new fall dresses will fit better with a finely made “Fruit of the Loom” rayon slip. Guaranteed for construction and fabric. The styles include California V lace and tailored top, plain and embroidered trim. Bias and 4-gore cut in tea rose. Sizes 32 to 44.

| ; . For Afternoons gi,es 910 17; 12 to 20; 18; fo 24Y;; 38 to 44; 46 to 52 [rincess Styles | in the Group 3, Lenth Sleeves

For Sports Wear We have important news for all of you who seek the newest in fall - Long Sleeves

2 £ . fashions at a budget price! A sparkling new shipment of fall | For Business - ; grosses to thrill you with new styles, colors and materials. Rayon Short Sleeves moontides, rayon alpacas, rayon matelasses, two-tone rayon and

wools, rabbits hair wools and moire taffetas. Black, Peacock Blue, Parrot Blue, Brown, Green Tea and Combinations in the group.

“Carry It Like a Book”

“Zipper” Book Bag

makes it easy to carry with books or : . packages—it zips on three sides. Con- : : tains coin purse, mirror and comb and . has plenty of pockets and room. Simu- o, lated leathers in calf and alligator : grains. Black, Brown 2 ne An . . handbag value a .69. “tention 3 —Downstairs at Ayres, | J —Downstairs at Ayres,

KAYSER | GLOVES |

"Smart! New! Sportswear

Plaid Jackets

$3.98

Smart . . . sporty . . . plaid jackets for fall wear. Theyre new and in the best of taste. Threebutton and double-breasted in classic or cardigan styles. A big selection in plaids to choose from. Sizes 12 to 18.

Sweaters

$2.00

“Sloppy Joe” sweaters for the sporty comfort you've been wanting. All-wool boxy cardigan style with long sleeves. Natural, red, maize, sky pink and white. Sizes 34 to 40.

S K I R T “ E Women who enjoy stocking smartness DEMAND “Real Silk” 9 : 0 | ER a : De Luxe Chiffon Hose, because they're gorgeously sheer and Genuine velour hats fashioned from soft silky velour & Tle ing color to your ensemble, . - $ 2 00 | clear and give longer wear. Smart new shades. Sizes 8% h 3 :

“Genuine Velour” Hall-Mark of Fine Millinery!

CLASSIC VELOUR HATS

: 3 Casuals for Sports and r ru! Sheer and Lovely un osiery. ; B i Ww !

Real ZILK | i. $70.98

De Luxe Chiffon HOSE

@ ] @® ® e u keep the fashion trénd Wine Brown Storm Grey FB 1 | Di-inhand” and add ‘a

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to 10% : that spells richness and luxury. Smart for wear in SRR Double wove Sons, loathe i Irregulars—are the stockings that escape by the narrowest .business, sports, classrooms and general wear. An all- 4 , 1s

: 4 : sewn styles. Plain, classic, 4 Plaid and plain color flannel = of Hiatgine being Clavsed as “pests. In mes cases the te purpose hat that gives a lot of wear and Shi looks new ; button and slipon styl skirts. Pleated, flared or ed = periection is so slig at-only the well-trained eye of the i rice. ; i Black, brown, wine, : styles. Gols Ae Deo Black, = Inspector can detect it . . . buy them with confidence. and fine, A really expensive hat at a new bu ge Pp! :

: . ; Ad . : in sizes 6 green tea, wine and teal. Sizes 2 5 —Downstairs nt Ayres. | Stitched, ribbon and suede trims, _ at i . moss green : : —Downstairs at Ayres. bp aa