Indianapolis Times, Indianapolis, Marion County, 15 September 1939 — Page 2

THE INDIANAPOLIS TIMES STORE HOURS: 9:30 A. M. TO 5:30 P. M.—EVERY DAY

FRID-~Y, SEPT. 15, 1939

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Saturday Is Dedicated to the Fashion Needs of the BUSINESS WOMAN!

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You Get Smart Fashion, Durability and Value in Our Exclusive

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Dyed-Rabbit

Fur Coats

With 8 “Star” Features

$4.9.50

sw NEVA SPLIT prevents splitting Pelts.

% NEVA SPLIT stops ripped seams. 456 per cent stronger.

ws NEVA SPLIT halts sagging seats. + NEVA SPLIT Coats always fit perfectly.

ABOVE—Ravon 1 dress with zip f skirt Piqu Grotto bdiue in the to 135

RIGHT Rayon m accessor) iress pieated front 13 grotto blue in the §g to 15

For the Business Girls’ Wardrobe

Junior DRESSES

568

Two adorable styles for the up-to-the-minute business women to accent her charm and personality. A dressy frock for punctul charm and an accessory dress for versatility . . . change accessories . . . wear a new dress. You'll find new life . . . new enjoyment and above all economy in prices.

American Grey Fox Trimmed Coat

Pieced Persian Trimmed Coat

Wool Camel's Hair Coat

Double Breasted Tweed Sport Coat

—Downstairs at Ayres.

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$109

Double breasted tweed sport coat in rich tweed mixture. Made of California loomed wool for your warmth and fash-

ion. Sizes 11 to 17. —Downstairs at Ayres.

$15.00

These wool camel's hair sport coats are “Must” items in every wardrobe. In natural only. Sizes 11 to 17. —Downstairs at Ayres.

$3K.00

Double twill cloth coat trimmed in pieced Persian with handkerchief collar and pockets. Black

in sizes 10 to 16. —Downstairs at Ayres.

$28.00

Onde weave woolen dress coat trimmed in American grey fox sailor plastron collar. Black and wine in sizes for Misses. —Downstairs at Ayres.

& NEVA SPLIT are finished with Duchess lining. (Guaranteed 2 Years.) % NEVA SPLIT Coats are Ruching trimmed to prevent wear at points of contact. % NEVA SPLIT Coats have *‘loop guards” to nrotect edges. + NEVA SPLIT Coats wear longer.

Misses’ and Women’s Sizes in the Group!

Superb in their figure molding fit, NEVA SPLIT Coats show distinctive styling in their brief boxy silhouettes, swing backs, bell sleeves, flare backs or classic swaggers. Lustrous blacks, rich browns, greys and fawns, they give a wide Wriation for choice. They're durable, too . . (4567 stronger at the seams by test). All these qualities and you pay even less than you

would expect to pay for an ordinary coat. —Downstairs at Ayres.

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Smart Business Girls Head Fashions in

Wool Felts

y dressed business woman se ee Brule resee ay Ss 000A y y 8 e 18 y fs ensemble. Here is a grand collection at your 00

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disposal . . . choose the hat for your perfect

fall combination. Headsizes 22 to 23. SO

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Fall Fashion Notes Say:

Adjustable

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Small but Roomy HANDBAGS

$7.00

They're smart and small . . . but oh-so-roomy. Pouches, swaggers, top handles and under arm styles. Some have the new rubber-lined cosmetic pouch, all have coin purses.

Inner-Front

GIRDLE $7.00

A two-way stretch elastic with firming inner-belt that laces the tummy in Two bones for support. Lace it tight or loose, depending on how you feel. 4 hose supporters. Small, Me-

STYLES ® Cushion Brims ® Bretons ® Pill Boxes ® Turbans ® High Crowns ® Bustle Backs ® Padre Brims

TRIMS

® Ribbon ® Veils ® Velvet ® Feather ® Snoods ® Ornaments

“Corliss” Provides a Shoe for Every Occasion

New Stepin Pumps

CORLISS JUNIOR

$7.99

The new Duch Boy toe

in a new wall last. A step in pump in black suede or all-over brown calfskin. Sizes 4 to 9, widths AAA to C.

—Downstairs at Ayres. dium and Large.

—Downstairs at Ayres.

Downstairs at Ayres.

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Braid Trim Stepin

CORLISS STYLE SHOE

$7.99

Black or Brown Corliss Style shoe in stepin style with braid trim and high heel. Sizes 4 to 9, widths AAA to C.

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A Lp Ll Economy and Smart Fashions in 4 ; : For “Outdoor Hours” and Comfort “Sheermode” “Sloppy Joe” Wardrobe Silk Stocki : ardrobe Si ockings | SWEATERS

4-Thread for Morning 2

3-Thread for Afternoon 2-Thread for Evening For the sporty comfort you've been wanting try a Sloppy Joe sweater. All-wool boxy cardigan style with long sleeves. Colors, natural, grape, moss green, California rose, pigeon blue and white. Sizes 34 to 40.

Other All-Wool “Sloppy Joes” $1 and $1.69

SKIRTS «.....52 and $3 hoa ids whine

All-wool crepes and Shetlands in plain colors and assorted ith loads of complaids. Flared and gored. Sizes 24 to 32. J oats Oo

JACKETS . . . $3 and $3.98 Sr

low heel. Sizes 4 to 9, widths AAA to C. Classic or cardigan style jackets in plaids and stripes. New fall colors in sizes 12 to 20. —Downstairs at Ayres.

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Walking Oxford

CORLISS JUNIOR

$7.99

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7 0 c Irregulars

A new type of silk stocking. So beautifully woven that only the trained eye of the inspector can discover the occasional tiny unevenness in the silk thread. The leg and foot are woven in one operation to eliminate any shadowy ring at the ankle. Sizes 815 to 1014.

All the New Fall Colors Exclusive With Ayres Downstairs Store

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—Downstairs at Ayres.

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